Anthem Health Rewards

1 Anthem Health RewardsAn integratedwellness solution that motivates your employees toward better Health Rewards is available at an additional Data <10% 10% 14%15% 19% 20% 24% 25% 29% 30% In 2010, 39% of Americans were obese. Medical care costs from obesity were estimated at $147 : CDC, Adult Obesity trends 3 Our face a national Health crisis. More than half of all Americans live with one or more chronic Health The majority of chronic diseases can be prevented through lifestyle The prevalence of obesity among children aged 6 to 11 more than doubled in the past 20 Chronic Health conditions account for an estimated 75% of the nation s $2 trillion medical care costs, which translates to over 15% of the gross domestic Center for Science in the Public Interest, The Key to Affordable Health Care Reform.

2 Better Health through Prevention, April 20082-The Economic and Health Impacts of Obesity, Institute on the Costs and Health Effects of Obesity, National Business Group on Health , February 20093-The Commonwealth Fund, Bending the Curve, December 2007 4- Centers for Disease Control and Prevention. Early Release of Selected Estimates Based on Data from the January-September 2008 National Health Interview Survey. March 2009 4(Survey included 489 employers with 1,000 or more employees.)Source: "The Keys to Continued Success: Lessons Learned from Consistent Performers," National Business Group on Health /Watson Wyatt Employer Survey, 2009 Employers offering financial incentives to boost wellness programs and employee are #1 One third of Americans choose to eat very poorly every day.

3 For this group, what percent of their daily calories come from junk food? a)28%b)36%c)47%6 Incentives can lead to new employee to new in positive lifestyle improved wellness and more favorable cost trends !IncentivesBehaviorsLifestyleWelln essand CostsAs part of a comprehensive wellness strategy, incentives can encourage new healthy behaviors by do wellness-incentive programs work?7 Evidence of Impact: Anthem Consumer-Driven Health studyWhen looking at all members identified as eligiblefor Anthem 's clinical programs, members who were offered incentives: engaged in Anthem 's clinical programs times more often graduated more GroupSubscribersNon-Incentive GroupSubscribersEnga gedGraduatedIncentives helped to drive higher levels of engagement in and graduation from Anthem 's Clinical programs.

4 Anthem CDH business8 Introducing: Anthem Health RewardsAn integratedand comprehensivetotal wellness solution that motivates members to make healthier choices and positively impacts lifestyle Health Rewards is available at an additional Health Rewardsis a critical part of a total wellness solution. It is designed to increase Health and wellness engagement for employees and their Integrated Wellness Solution10A Total Wellness SolutionWhen Anthem Health Rewardsis integrated with Anthem medical plans, significant results can be achieved by: Identifying specific unhealthy member behaviors Targeting those behaviors with Health improvement programs Tracking members activities Rewarding members for taking actions to help improve their health11A Comprehensive Program Anthem Health Rewardsis a complete solution for you and your employees.

5 It includes: A robust menu of eligible member activities A variety of popular Rewards On-line tracking tools for members Ongoing member communications Customer service support Timely client reporting12 Anthem Health Rewards : Currently Available Self-Funded Groups States: CaliforniaWisconsin NevadaIndiana ColoradoOhio KentuckyMissouri MaineNew Hampshire Connecticut Stay Tuned a new fully insured program and more states coming in January!13 Direct Points Program Focus:Employees with current medical needs including disease management and pregnancyProgram Focus:A broader group of employees: those with current medical needs and pregnancy, plus a variety of wellness programs for othersChoose 1-4 programs: Health Assessment completion Future Moms maternity management ConditionCare diseasemanagement Includes: Coronary Heart Disease, Heart Failure, Diabetes, Asthma, COPD Validated Biometric Health ScreeningsChoose 4 or more programs.

6 Health Assessment completion Future Moms maternity management ConditionCare disease management Includes: Coronary Heart Disease, Heart Failure, Diabetes, Asthma, COPD Validated Biometric Health Screenings Better Health On-Line coaching Weight Exercise Smoking Insomnia Nutrition Stress Self-Reported Activities: Biometric Health Screenings Preventive Care Online Fitness & Nutrition Trackers Adherence to Standards of CareSome programs may need to be purchased. Reward Choices: Gift cards, discounts toward Health plan costs, account deposits(HRA, HSA, HSA+, HIA, HIA+, My Incentive Account-not all types available in all states).

7 Available Now: Self Funded Groups BONUS!Special Campaigns employer-initiated activities and eventsBONUS!Special Campaigns employer-initiated activities and events14 Account deposits Includes (HSA, HSA Plus, HRA, HIA, HIA Plus, and MyIncentive Account) Discounts toward Health plan costs Gift cards to leading national merchants: Choose From A Variety of Popular Rewards 15 Direct Package Points Package Anthem Health Rewards Package Highlights Quick start-up for companies new to incentives Targeted, simple program Shorter program lifecycle Emphasis on condition management Choice of Rewards Turnkey employee promotional materials Longer-term perspective Wellness program that target a wider audience Offers secure, online points accumulation and tracking Choice of Rewards Turnkey employee promotional materials16 Member logs into Get My Rewards .

8 And moves to the Anthem Health Rewards home Health Rewards : A Sample Web Experience17 Effective Communications for EmployersAvailable Resources: Comprehensive suite of materials in multiple formats (print and electronic) to promote incentives and wellness in the workplace. Tips on how to use the tools in the workplace Email alerts to stay informed about new topics that are added Sample communication plans, strategies and tactics to support employers Custom communications calendar for year long planning and promotions18 Anthem Health Rewards : January, 2012 New State: CaliforniaWisconsin NevadaIndiana ColoradoOhio KentuckyMissouri MaineNew Hampshire ConnecticutVirginia All states:New Fully Insured Program packages for three group sizes.

9 1,000+, 100-999, and 2-99 packages and availability depend on your state19 Direct Points Program Focus:Employees with current medical needs including disease management and pregnancyProgram Focus:A broader group of employees: those with current medical needs and pregnancy, plus a variety of wellness programs for othersChoose 1-4 programs: Health Assessment completion Future Moms maternity management ConditionCare diseasemanagement Includes: Coronary Heart Disease, Heart Failure, Diabetes, Asthma, COPD Validated Biometric Health ScreeningsChoose 4 or more programs: Health Assessment completion Future Moms maternity management ConditionCare disease management Includes: Coronary Heart Disease, Heart Failure, Diabetes, Asthma, COPD Validated Biometric Health Screenings Better Health On-Line coaching Weight Exercise Smoking Insomnia Nutrition Stress Self-Reported Activities: Biometric Health Screenings Preventive Care Online Fitness & Nutrition Trackers Adherence to Standards of CareSome programs may need to be purchased.

10 Reward Choices: Gift cards, discounts toward Health plan costs, account deposits(HRA, HSA, HSA+, HIA, HIA+, My Incentive Account-not all types available in all states).Available 1/1/12: Fully Insured GroupsGroup Size: 1,000+ BONUS!Special Campaigns employer-initiated activities and eventsBONUS!Special Campaigns employer-initiated activities and events20 Package A is a great start a direct Rewards program Package B includes self-reported activities a points program Package C involves your total population a points program Reward Types include Gift Cards, discounts towards Health plan costs, and account deposits (where applicable).