B4Bakers Business Plan Example - Upmetrics

1 B4 Bakers10200 Bolsa Ave, Westminster, CA, 92683 (650) DoeEnhancing Life around great foodTable of ContentsExecutive Summary4 Business Overview5 Products & Services5 Customer Focus5 Operations Plan5 Management Team6 JOHN DOE6 Keys To Success6 Financial Highlights6 EBITDA, Net Income7 Chart7 Company Overview8 About B4 Bakers9B4 Bakers s History9 Products & Services9 Store Design10 Industry Analysis11 Industry Statistics & Trends12 Customer Analysis13 Customers14 Customer Segments14 Chart14 Competitive Analysis15 Direct & Indirect Competitors16 Joe s Supermarket16 Old Time Bakery16 Freddy s Deli16 Competitive Pricing16 Competitive Advantage17 Marketing Plan18 The B4 Bakers Brand19 Promotions Strategy19 Direct Mail19 Public Relations191 / 31 Advertising19 Sampling20 Ongoing Customer Communications20 Pre-Opening Events20 Pricing Strategy20 Operations Plan21 Functional Roles22 Administrative Functions22 Kitchen Functions22 Store/Retail Functions22 Milestones22 Management Team24 Management Team Members25 JOHN DOE25 Hiring Plan25 Financial Plan26 Revenue and Cost Drivers27 Capital Requirements and Use of Funds27 Key Assumptions27 Financial

2 Projections28 Income Statement (5 Year projections)28 Balance Sheet (5 Year projections)29 Cash Flow Statement (5 Year projections)302 / 31 Easy to use Business Plan SoftwareGet started using a Business plan template is always the fastest way to write yourbusiness plan, but as you know, you can't just fill in the blanks along with a template. Youwill need a collaborative tool that guides you on every step of your can help. With Upmetrics , you can easily bring your team to write aprofessional Business plan with automated financial forecasts. You can also do:200+ Sample Business plansGet access to hundreds of sample Business plans covering almostall industries to kick start your Business plan writing. This helpsyou to get an idea how the perfect Business plan should look Sample Business PlansStep-By-Step GuideYou'll receive step-by-step instruction as soon as you select anybusiness plan template.

3 We made Business planning easy withprompt help and examples on every step of your Business How It WorksConduct accurate financial projectionsDo not worry about not having accounting skills. With Upmetrics ,Simply enter your sales and costs figures, and we'll prepare all ofyour monthly/quarterly and yearly financial How It Works[YEAR] Business Plan | B4 Bakers3 / SummaryBusiness OverviewProducts & ServicesCustomer FocusOperations PlanManagement TeamKeys To SuccessFinancial Highlights[YEAR] Business Plan | B4 Bakers4 / 31 Business OverviewStart Writing is a bakery retail establishment located in southwest expects to catch the interest of a regular loyal customer base with its broadvariety of bakery and pastry products. The Business also offers cakedecorating classes from Wilton, the leading food crafting company in theindustry. B4 Bakers will be operating in a town with very little bakery shopProducts & ServicesStart Writing offers a broad range of bakery products, all from high-qualityingredients.

4 The bakery provides freshly prepared bakery and pastry productsat all times during Business operations. Six to eight moderate batches ofbakery and pastry products are prepared during the day to assure fresh bakedgoods are always FocusStart Writing will primarily serve the residents within a 5-mile radius of our demographics of these customers are as follows:27,827 residentsThe average income of $74,700 Operations PlanStart Writing bakery will be located in Saskatchewan. The bakery will be situated on afamily farm. The family wants to supplement the farm income by setting up thisbusiness. The initial costs for establishing The bakery are shown in Table 1. Initial Capital CostsTo unlock help try Upmetrics ! To unlock help try Upmetrics ! To unlock help try Upmetrics ! To unlock help try Upmetrics ! [YEAR] Business Plan | B4 Bakers5 / 31 Management TeamJOHN DOEO wner - is led by John Doe who has been in the bakery Business for 20 Mr.

5 Doe has never run a bakery himself, he has taught baking classes at thelocal high school for 20 years and has worked part-time at bakeshops throughoutthe region over the past 10 years. As such Mr. Doe has an in-depth knowledge ofthe bakery Business including the operations side ( , running day-to-dayoperations) and the Business management side ( , staffing, marketing, etc.).Keys To SuccessStart Writing is uniquely qualified to succeed due to the following reasons:There is currently no upscale bakery in the community we are addition, we have surveyed the local population and receivedextremely positive feedback saying that they explicitly want to frequentFinancial HighlightsStart Writing is currently seeking $370,000 to launch. Specifically, these funds willbe used as follows:Store design/build: $250,000 Working capital: $120,000 to pay for Marketing, salaries, and lease costsTo unlock help try Upmetrics !

6 To unlock help try Upmetrics ! [YEAR] Business Plan | B4 Bakers6 / 31 EBITDA, Net IncomeEBITDANet [YEAR] Business Plan | B4 Bakers7 / OverviewAbout B4 BakersB4 Bakers s HistoryProducts & ServicesStore Design[YEAR] Business Plan | B4 Bakers8 / 31 About B4 BakersStart Writing , located in Saskatchewan is a new, upscale bakery focusing onproviding organic, healthy, and/or premium baked goods. We also sellbreakfast and lunch sandwiches, salads and soups, and serve a variety ofcoffees and was founded by John Doe. While John Doe has been in the bakeryB4 Bakers s HistoryStart Writing returning from Fort Lauderdale, surveying the local customer base, andfinding a potential retail location, Mr. doe incorporated B4 Bakers as an S-Corporation in Jan Business is currently being run out of B4 Bakers' home office, but once thelease on B4 Bakers s retail location is finalized, all operations will be run fromProducts & ServicesStart Writing is B4 Bakers s initial menu.

7 All items will be 100% natural and you can see all items are classified under the following eight maincategories:SoupsBreakfast SandwichesCroissants and DanishTo unlock help try Upmetrics ! To unlock help try Upmetrics ! To unlock help try Upmetrics ! [YEAR] Business Plan | B4 Bakers9 / 31 Muffins and SconesSandwiches and WrapsSaladsBagelsCookies and DessertsStore DesignStart Writing unlock help try Upmetrics ! [YEAR] Business Plan | B4 Bakers10 / AnalysisIndustry Statistics & Trends[YEAR] Business Plan | B4 Bakers11 / 31 Start Writing directly or indirectly competes with all food service providers nearbyour store that offer similar products, mainly breakfast foods, bread, desserts,sandwiches, and salads. The competition will come from supermarkets,restaurants, coffee shops, bakeries, and other retail establishments. The directcompetition will come from companies offering 100% natural, organic productsIndustry Statistics & TrendsStart Writing following industry statistics bode well for to the recent report entitled, Retail Bakeries Industry in the Canada by Supplier Relations Canada, LLC, the retail bakery industry s annual revenueis approximately $ billion, with an estimated gross profit of unlock help try Upmetrics !

8 To unlock help try Upmetrics ! [YEAR] Business Plan | B4 Bakers12 / Analysis[YEAR] Business Plan | B4 Bakers13 / 31 Start Writing will serve the residents of Saskatchewan and the immediatelysurrounding areas as well as those who work in area we serve is affluent and has an affinity for healthy and organic foodsand beverages like we will be momsThe town has a large population ofstay-at-home moms who are activein the school and community. Thesemoms often meet for lunch or coffeeand B4 Bakers will provide a perfectplace for them to congregate. (Wealso expect mothers to take theirchildren to B4 Bakers for after schooland weekend snacks and meals.)Morning commutersMany local residents drive toneighboring towns or take thenearby train to work. B4 Bakers isconveniently located for theseindividuals to pick up coffee or abreakfast sandwich in the morningor pick up a sandwich in office workersApproximately 5,000 individualswork in offices within a quarter mileof our location and we expect a fairportion of these individuals tofrequent us during the morning andlunch is a middle school and a highschool in the town and the highschool is within one half from these schools will betargeted to frequent SegmentsStay at home moms: %Stay at home moms: %Morning commuters: %Morning commuters: %Local office workers: %Local office workers: %Students: %Students: %To unlock help try Upmetrics !

9 [YEAR] Business Plan | B4 Bakers14 / & Indirect CompetitorsCompetitive PricingCompetitive Advantage[YEAR] Business Plan | B4 Bakers15 / 31 Direct & Indirect CompetitorsThe following retailers are located within a 2-mile radius of B4 Bakers, thus providing either direct orindirect competition for customers:Joe s SupermarketStart writing s Supermarket is the town s leading grocery store and has been inbusiness for 32 years. Joe s offers a wide array of all the products that youtypically find in a grocery s also has an in-house bakery . However, less than 10% of the productsOld Time BakeryStart writing Time bakery has been in Business for 14 years. Old Time offers a varietyof baked goods, primarily cookies, and , B4 Baker has several advantages over Old Time bakery including:Old Time bakery offers few products baked with organic ingredientsFreddy s DeliStart writing s Deli has located four stores to the East of us.

10 Freddy s has been inbusiness for the past 21 years and enjoys great success, primarily due to itsprime location (which we will also have).Freddy s primarily offers breakfast and lunch sandwiches and soups, somecookies and cakes, as well as a variety of packaged PricingHere is the pricing of our key competitors:Type of food Joe'sOld TimeFreddy'sCoffee / Tea$ - $ $ - $ $2 - $ unlock help try Upmetrics ! To unlock help try Upmetrics ! To unlock help try Upmetrics ! To unlock help try Upmetrics ! [YEAR] Business Plan | B4 Bakers16 / 31 Start Writing AdvantageThe B4 Bakers enjoys several advantages over its competitors. These advantage include:LocationThe B4 Bakers s location is near thecenter of town, giving us access tocommuters going and leaving thetrain station, local office workers,and passerby s going to local also offer adequate parkingmaking it easy for customers topatronize us.