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BALANCED SCORECARD STEP-BY-STEP - Volta River Authority

BALANCED SCORECARDSTEP-BY-STEPM aximizing Performance and Maintaining ResultsSecond EditionPaul R. NivenJohn Wiley & Sons, 07/06/06 02:04 PM Page 07/06/06 02:04 PM Page iiBA LANCED 07/06/06 02:04 PM Page 07/06/06 02:04 PM Page iiBALANCED SCORECARDSTEP-BY-STEPM aximizing Performance and Maintaining ResultsSecond EditionPaul R. NivenJohn Wiley & Sons, 07/06/06 02:04 PM Page iiiThis book is printed on acid-free paper. Copyright 2006 by John Wiley & Sons, Inc. All rights by John Wiley & Sons, Inc., Hoboken, New simultaneously in part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc.

coverage of strategy maps, powerful communication tools signaling to the entire workforce (and beyond) what is critical in executing the organi-zation’s strategy. The text also provides new and updated information on the linkage between the Balanced Scorecard and corporate governance,

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Transcription of BALANCED SCORECARD STEP-BY-STEP - Volta River Authority

1 BALANCED SCORECARDSTEP-BY-STEPM aximizing Performance and Maintaining ResultsSecond EditionPaul R. NivenJohn Wiley & Sons, 07/06/06 02:04 PM Page 07/06/06 02:04 PM Page iiBA LANCED 07/06/06 02:04 PM Page 07/06/06 02:04 PM Page iiBALANCED SCORECARDSTEP-BY-STEPM aximizing Performance and Maintaining ResultsSecond EditionPaul R. NivenJohn Wiley & Sons, 07/06/06 02:04 PM Page iiiThis book is printed on acid-free paper. Copyright 2006 by John Wiley & Sons, Inc. All rights by John Wiley & Sons, Inc., Hoboken, New simultaneously in part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc.

2 , 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600, or on the web at Requests to the publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, or online at of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specif ically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies containedherein may not be suitable for your situation. You should consult with a professionalwhere appropriate.

3 Neither the publisher nor author shall be liable for any loss of prof it or any other commercial damages, including but not limited to special,incidental, consequential, or other general information on our other products and services, or technical support, please contact our Customer Care Department within the United States at 800-762-2974, outside the United States at 317-572-3993 or fax also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic more information about Wiley products, visit our Web site at of Congress Cataloging-in-Publication DataNiven, Paul SCORECARD STEP-BY-STEP : maximizing performance and maintaining results / Paul R. Niven. 2nd : 978-0-471-78049-6 (cloth)ISBN-10: 0-471-78049-9 (cloth)1. Organizational effectiveness Performance Measurement.

4 I. '013 dc222006008526 Printed in the United States of America10987 07/06/06 02:04 PM Page ivThis being a second edition it seems f itting that I dedicate the book to my second parents, my wife s mother and father, Harry and Pat Ackstein. Thank you both for your love, generosity, and support. 07/06/06 02:04 PM Page 07/06/06 02:04 PM Page viAbout the AuthorPaul R. Niven is a management consultant and noted speaker on the sub-jects of performance management and the BALANCED SCORECARD . As botha practitioner and consultant he has developed successful performancemanagement systems for organizations large and small around the clients include Fortune 500 companies, public sector agencies fromall levels, and nonprof it organizations. He may be reached through his Website at 07/06/06 02:04 PM Page 07/06/06 02:04 PM Page viiiContentsPrefacexiAcknowledgmentsxvii Chapter 1 Performance Measurement and the Need for a BALANCED Scorecard1 Chapter 2 Getting Started31 Chapter 3 Mission, Values, Vision, and Strategy71 Chapter 4 strategy Maps97 Chapter 5 Creating Performance Measures143 Chapter 6 Setting Targets and Prioritizing Initiatives179 Chapter 7 Cascading the BALANCED SCORECARD to Build Organizational Alignment199 Chapter 8 Using the BALANCED SCORECARD to Strategically Allocate Resources 221 Chapter 9 Additional BALANCED SCORECARD Linkages.

5 Compensation and Corporate Governance239 Chapter 10 Reporting BALANCED SCORECARD Results261 Chapter 11 Maintaining the BALANCED Scorecard281 Chapter 12 Concluding Thoughts on BALANCED SCORECARD 07/06/06 02:04 PM Page 07/06/06 02:04 PM Page xPrefaceFour years ago I wrote BALANCED SCORECARD step -by-Stepto provide a systematicimplementation guide to readers incorporating or considering incorporat-ing the BALANCED SCORECARD methodology in their organization. My experi-ences as a BALANCED SCORECARD practitioner with a large Canadian companytaught me that tremendous results are possible with the tool , but to attainthose results, you must overcome numerous pitfalls that can derail or sig-nif icantly damage the implementation effort. I have been amazed andhumbled at the success of the f irst edition, which has now been translated inover a dozen languages.

6 The many e-mails, calls, and letters I have receivedfrom readers who have benef ited in some way from the guidance offeredin the book have been very gratifying and demonstrate that, with a littlehelp, every organization can derive tremendous success from the BalancedScorecard system. This second edition contains the same core implementation guidancefound in the original volume but has been updated and enhanced to includeguidance on a number of topics that were still relatively immature as ofthe f irst printing in 2002. The most signif icant change is my expandedcoverage of strategy maps, powerful communication tools signaling to theentire workforce (and beyond) what is critical in executing the organi-zation s strategy . The text also provides new and updated information onthe linkage between the BALANCED SCORECARD and corporate governance,the critical importance of strategy -centered management meetings, andan emerging trend, the Off ice of strategy Management.

7 In addition toentirely new sections, you will f ind the latest thinking on all aspects of the BALANCED SCORECARD journey, honed from my work as a consultant BALANCED SCORECARDO rganizations in today s change-f illed, highly competitive environmentmust devote signif icant time, energy, and human and f inancial resourcesto measuring their performance in achieving strategic goals. Most do justthat, but despite the substantial effort and related costs, many are dis-satisf ied with their measurement efforts. In fact, at any given time, as 07/06/06 02:04 PM Page xias 50 percent of organizations are making changes to their performancemeasurement , organizations are concluding that while measurement ismore crucial than ever, their systems for capturing, monitoring, and shar-ing performance information are critically f lawed.

8 Today s systems in manyways bear a remarkable resemblance to their reporting ancestors. Althoughthe methods of modern business have transformed dramatically over thedecades, our systems of measurement have remained f irmly mired in thepast. At the root of our measurement misery is an almost exclusive relianceon f inancial measures of performance. These systems may have been per-fectly suited to the machinelike, physical asset based nature of early industrialendeavors, but they are ill-equipped to capture the value-creating mech-anisms of today s modern business organization. Intangible assets such asemployee knowledge, customer and supplier relationships, and innovativecultures are the key to producing value in today s economy. Additionally,the importance of a differentiating strategy is more important today thanit has ever been.

9 Whether you re a high-tech newcomer or an establishedmanufacturing veteran, executing strategy effectively is crucial in an eraof globalization, customer power, and rapid change. But the sobering factis that about 9 out of 10 organizations fail to implement their is needed is a measurement system that balances the historical accu-racy and integrity of f inancial numbers with today s drivers of economicsuccess, and in so doing allows the organization to beat the odds of BALANCED SCORECARD has emerged as a proven and effective tool inour quest to capture, describe, and translate intangible assets into realvaluefor all of an organization s stakeholders and, in the process, to alloworganizations to implement their differentiating strategies by Robert Kaplan and David Norton, this deceptively simplemethodology translates an organization s strategy into performance objec-tives, measures, targets, and initiatives in four BALANCED perspectives.

10 Financial, Customer, Internal Process, and Employee Learning and around the globe have embraced the BALANCED Scorecardand reaped swift benef its from its commonsense principles. Such bene-fits include increased f inancial returns, greater employee alignment withoverall goals, improved collaboration, and an unrelenting focus on strategy ,to name just a few. To reap those rewards, however, an organization mustpossess the tools necessary to craft an effective BALANCED L. Frigo, The State of Strategic Performance Measurement, IMA 07/06/06 02:04 PM Page xiiAbout This BookIn the mid-1990s I was working with an organization that, like so manyothers, was about to undergo signif icant change. The industry structure waschanging, competitors appeared more nimble and threatening than ever,and customers were demanding better service with no price increases.


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