Before you purchase your next waterproofer, …

1 Notice: Cancer Causing ChemicalsThis product contains a chemical known to the state ofCalifornia to cause cancer and birth defects, or otherreproductive : Brain DamageContains solvents which can cause permanent brain andnervous system Flammable and combustible Contains petroleum distillates This product contains a maximum of 550 grams ofVolatile Organic Compounds (VOCs) Wear a vapor respirator during spray applicationsSurface Protection PeriodClear stains: 1 yearOther tinted stains: 2 to 4 yearsApplication RestrictionsDo not apply when air or surface temperature is below50 F or may fall below 50 F for 48 hours after ChangeIf not applied carefully and evenly these products canstreak. Some of these products cause a color Up/DisposalClean brushes and containers with mineral after use place rags, steel wool or waste in asealed, water filled, metal , steel wool or waste soaked with decking stain mayspontaneously catch fire if improperly stored.

2 TintingDecking stains neutral base and deep base must be tintedwith compatible universal These products contain petroleum distillates and VOCsand will harm fish, pets, livestock, plants and people. These products sit on the surface and wear away morequickly, requiring regular reapplication. These products leach out and will harm the not contain any chemicals known to the state ofCalifornia to cause cancer and birth defects, or otherreproductive harm. Seal-Once Does not contain any solvents which can cause brain,nervous system or any other system Non-flammable, non-combustible Does not contain petroleum distillates Contains zero Volatile Organic Compounds (VOCs) Wear a dust mask during spray applicationsSeal-OnceClear: up to 6 years on horizontal surfaces; Tinted: up to 6 years on horizontal surfaces; And up to 10 years on vertical surfacesSeal-OnceCan be applied at any temperature above 35 FSeal-OnceWill not streak or change wood color to orange or anyother brushes and containers with warm soapy water and or combustible; Wash rags, steel wool,etc.

3 In warm soapy water and reuseSeal-OnceSeal-Once tinted formulas are applied directly from Will not harm fish, pets, livestock, plants or people whenapplied according to the label recommendations. Penetrates surfaces up to 3/8 depending on porosity. Seal-Once does not leach out or become hydrolyticallyunstable, therefore, it is safe to use over you purchase your next waterproofer , compare PRODUCTS - Cabot s Deck Sealer, Behr s waterproofer , Thompson sWater Seal Multi Surface, Sikken s Deck SealerInformation below is taken directly from one or more of these competitors' labels. NEW IMAGE COATINGS, LLC Manchester, NH 03101 2005 New Image Coatings, LLC. Seal-Once is a trademark of New Image Coatings, 's Deck Sealer, Behr s waterproofer , Thomspon s Water Seal Multi Surface andSikken s Water Sealant are registered trademarks of their respective companies. Wood Formulas Outperforms all wood waterproofers on the market. Protects horizontal surfaces up to 6 years and surfaces up to 10 years.

4 Seals wood products up to 3/8 inch. Protects against mold, mildew, cracking, warping and splitting. Will not streak, will not yellow. Will not change naturalwood colors. Tinted formulas add color without hiding wood grain. Can be painted or stained after treatment Provides UV protection. Can be applied at 35 F and up. Easy soap & water clean Formulas Outperforms all concrete waterproofers on the market. Protects horizontal surfaces up to 6 years and surfaces up to 10 years. Seals concrete products up to 3/8 inch. Protects against mold and mildew. Will not streak, will not yellow. Provides UV protection. Resistant to salt & chloride. Resistant to freeze & thaw. Reduces spalling. Can be applied at 35 F and up. Easy soap & water clean IMAGE COATINGS, LLC Manchester, NH 03101 2005 New Image Coatings, LLC. Seal-Once is a trademark of New Image Coatings, LLC. Water based & friendly to the environment. Will not harm fish, pets, livestock, plants or people.

5 Does not contain chemicals that the State of California hasdetermined causes cancer & birth defects or other harm. Does not contain volatile organic compounds (VOC s) Will not harm brain or nervous system. Approved by the State of New Hampshire. Non-toxic, non-flammable, non-combustible. Safe to use over fresh and salt water. Unused product can be stored safely in a basement or BenefitsHealth & Safety FeaturesSeal-OnceCabotThompsonsSikkensOl ympicBehrNo VOC s Non Toxic Eco Friendly Non Combustible Supported by State Environment Agency Performance in Yearsup to 1022 6 22 Penetrates Wood Surfaces up to3/8 inchPenetrates Concrete Surfaces up to1 inchMarine Product Concrete Product Tints4Ye sYe sYe sYe sYe sSafe to Use Over Fresh or Salt Water Stainable/Paintable After Treatment Easy Clean Up Can Be Applied at 35 F Can be Applied to Interior Surfaces No Color Change Will Not Streak Will Not Harm Fish, Pets, Plants or People Will Not Cause Cancer Will Not Cause Brain Damage Will Not Cause Birth Defects Will Not Cause Nervous System Damage Will Not Spontaneously Explode Unused Portion Can Be Safely Stored in Home NEW IMAGE COATINGS, LLC Manchester, NH 03101 2005 New Image Coatings, LLC.

6 Seal-Once is a trademark of New Image Coatings, 's Deck Sealer, Behr s waterproofer , Thomspon s Water Seal Multi Surface andSikken s Water Sealant are registered trademarks of their respective Comparison MatrixNEW HAMPSHIRE SUNDAY NEWS, July 10, 2005 What s NEW .. Hampshire Page 18 q waterproofer makersfeel they re on tosomething big. Eco-friendly product: Seal-Once penetrates wood andmasonry and is touted as not being harmful to plants, pets or fish. Seal-Once has labeling that indicates it is not harmfulto plants, fish or pets. The product is marketed as"non-toxic" and "eco-friendly".By DENIS PAISTE, Union Leader StaffMANCHESTER ENVIRONMENTALLYFRIENDLY, long lasting andcost effective, Seal-Once is going totransform the market for wood andconcrete waterproofers, according toHenry R. Hank Croteau, presi-dent of N ew Image Coatings inManchester. This is not a coating, or a sealer,this is a true waterproofer , and it pen-etrates, Croteau said in a recentinterview.

7 Technically, you could build ahouse and put this on all your cedarshakes or all your clapboards andthen paint or stain on top of that, Croteau said. We can accept any type of coat-ing on top of this because we re not asurface coat. What we re strictly try-ing to do here is prevent wateringress, we re preventing water fromgetting inside masonry or wood, so itdoesn t split, crack, mold, mildewand that type of thing. While many competing productsbill themselves as waterproofers,they are typically solvent or petrole-um-distillate based, making themunsuitable around water and poten-tially , a water-based sealerwhose active agent is a proprietarypolymer, has been demonstrated tobe non-toxic when used within Hampshire Department ofEnvironmental Services LimnologyCenter Director Jody C onnorreviewed tests carried out by Denton,Texas-based Huther Associates onDyneseal/ Perma-Seal, the water-proofing agent in Seal-Once.

8 These toxicity tests showed thatthis product is pretty safe, Connorsaid. Used within the label condi-tions, there are no constituents in theproduct at levels of concern or levelsthat would impactwater quality, Connor wrote in a letter to Croteau. Connor said the letter was not anendorsement. Any product thatcomes into the state that may enter awater body, we have to examine thatmaterial, he said. We want to make sure that if thisproduct gets into the water, that it snot going to cause any fish kill forany biological critters living near theshore, reptiles or any invertebrates, he his finding that wood treatedwith Seal-Once can be used safelyaround the state s waters, Connor saidDES won t allow the liquid product tobe put directly into the water. They can t spray it into waters, he said. If you have removabledocks, you should treat them in thefall when they are out of the water, Connor said.

9 If you have perma-nent docks, you probably should rentor purchase tarps and have someonehold the tarp while you are paintingover the water. On the market for two months,Seal-Once has found ready accept-ance from retailers and distributors,New Image Coatings vice presidentof operations David D. Myler said. Every hardware store wants it,every concrete and masonry storewe ve been to thus far wants it,because they don t have an eco-friendly, non-toxic product to offer, Myler , Maine-based hardwaredistributor Emery-Waterhouse isoffering Seal-Once on a drop-shipbasis, which means a customer canpurchase it through Emery-Waterhouse but the distributor does-n t yet warehouse are under way to addSeal-Once as a regularly warehouseditem, said Lynn Sewell, associatemerchandise manager for supplies retail-ers throughout the said Canadian paint manu-facturer and distributor Sico Inc.

10 Isalso evaluating whether to sell Seal-Once under private label in product line has already beenpicked up by Manchester basedCorriveau-Routhier. It s environmen-tally friendly, vice president JohnCorriveau said. It s one of the firstproducts that truly is that when it comesto preserving wood or concrete. Among Seal-Once advantages areits longevity, ease of application andlack of the smell associated with mostsolventbased sealers, he Routhier has stores inManchester, Concord and flooring, decorating andpaint store The Home Beautiful isalso carrying Seal-Once. The peopleare loving because it looks like youjust cut the wood and put it right onthe wall; it doesn t give it that alteredcolor or look to it, said managerDan Downing. We have it out herein the store with all our other deckcoatings and so forth, he said. Based on their studies, it s a veryhigh-end product.