Burger Boon Business Plan Example - Upmetrics

1 Burger BoonBUSINESSPLANT hink Outside the BunPrepared ByJohn Doe(650) 359-315310200 Bolsa Ave, Westminster, CA, of ContentsExecutive Summary5 Overview6 Mission Statement6 Products6 Management Plan6 Operations Plan7 Marketing Plan7 Keys to Success7 Objectives7 Financial Statement8 Company Overview9 Legal Form of Business10 Management Team10 ANNA JANICKA10 EWA KAMECZURA11 Advisory Board11 The Menu12 Menu13 Secret Menu13 Protein Style143X314 Grilled Cheese14 Animal Style14 Industry Analysis15 Industry Profile16 Industry Structure16 Key External Drivers16 Products and services segmentation ( data, 2015)16 Chart17 Critical Success Factors17 Critical Risks17 Operations Plan18 Weekly Operations Plan19 Customer Queuing191 / 39 Taking Orders & Services19 Cleaning & Trash Plan19 Supply & Storage19 Working Hours20 Mobile Locations20 Strategic Truck Selling Locations20 Special Events20 Company Milestones20 Present (November)

2 January20 Years 1-221 Years 2-321 Long-Term21 Competitive Analysis22 Basis of Competition23 Internal competition23 External competition23 SWOT Analysis23 Competition24 Strategy25 Quality you can taste25 Competitive Advantage25 Customer Analysis27 Target Market28 Major market segmentation28 Chart28 Key Success Factors28 Proximity to key markets28 Must have license29 Effective quality control29 Offering a unique, differentiated menu29 Ability to control stock on hand29 Marketing Plan30 Marketing Objective31 Marketing Mix31 Product31 Local News Outlets31 Place312 / 39 Price32 Promotion32 Social media32 Getting Involved With Local Events32 Financial Analysis33 Assumptions34 Capital Requirements and Use of Funds34 Income Statement (5 Year projections)35 Balance Sheet (5 Year projections)37 Cash Flow Statement (5 Year projections)373 / 39 Easy to use Business Plan SoftwareGet started using a Business plan template is always the fastest way to write yourbusiness plan, but as you know, you can't just fill in the blanks along with a template.

3 Youwill need a collaborative tool that guides you on every step of your can help. With Upmetrics , you can easily bring your team to write aprofessional Business plan with automated financial forecasts. You can also do:200+ Sample Business plansGet access to hundreds of sample Business plans covering almostall industries to kick start your Business plan writing. This helpsyou to get an idea how the perfect Business plan should look Sample Business PlansStep-By-Step GuideYou'll receive step-by-step instruction as soon as you select anybusiness plan template. We made Business planning easy withprompt help and examples on every step of your Business How It WorksConduct accurate financial projectionsDo not worry about not having accounting skills. With Upmetrics ,Simply enter your sales and costs figures, and we'll prepare all ofyour monthly/quarterly and yearly financial How It Works[YEAR] Business Plan | Burger Boon4 / SummaryOverviewMission StatementProductsManagement PlanOperations PlanMarketing PlanKeys to SuccessObjectivesFinancial Statement[YEAR] Business Plan | Burger Boon5 / 39 OverviewStart Writing Boon (BB) is an American fast-food mobile restaurant that offersSouthern California taste burgers.

4 Burger Boon will be a member-managedLimited Liability Company, organized in Tricity agglomeration and operating outof a custom-built food truck. Head Chef Ewa Kameczura and Anna Janicka arethe owner-operators and will share the responsibilities of day-to-day StatementStart Writing provide 3citinenos, young & old, with an out of this world gourmet burgerinspired with Southern California experience. Burger Boon maintains a simplephilosophy - serve only the highest quality product, prepare it in a clean andsparkling environment, and serve it in a warm and friendly manner. We build areputation for fresh, made-to-order foods prepared and served by friendly, well-ProductsStart Writing Burger Boon s menu features just four basic items hamburgers,cheeseburgers, the Double-Double (two patties and two slices of cheese), andFrench fries but patrons are free to customize how their hamburger isprepared ( secret menu options).

5 We will also sell different kinds of Boon does not use microwaves, heat lamps, or PlanStart Writing Boon will be a member-managed Limited Liability Company, organizedin Tricity agglomeration and operating out of a custom-built food truck. HeadChef Ewa Kameczura and Anna Janicka are the owner-operators and will sharethe responsibilities of day-to-day unlock help try Upmetrics ! To unlock help try Upmetrics ! To unlock help try Upmetrics ! To unlock help try Upmetrics ! [YEAR] Business Plan | Burger Boon6 / 39 Operations PlanStart Writing Boon will operate 6 days a week serving lunch, dinner, and late evening to-go meals each day. We will also offer special event catering will be served in less than 10 minutes; however, during peak hours,customers may be forced to wait 15 to 20 minutes for their PlanStart Writing establish ourselves as a great place to eat where our mouthwatering menuoptions meet the busy customers expectations, without spending their entirelunch hour waiting for food.

6 Secondarily, we want to establish our kitchen as atrusted contaminant-free space and be recognized for the outstanding to SuccessStart Writing , Location, bank financing at reasonable interest rates, and securingindividual the most experienced and distinguished organic Writing a strong following of 28,000 plusReach positive net profit in the first quarterBecome a market leader in New York CityAverage $30,000 plus in revenues monthlyTo unlock help try Upmetrics ! To unlock help try Upmetrics ! To unlock help try Upmetrics ! To unlock help try Upmetrics ! [YEAR] Business Plan | Burger Boon7 / 39 Financial StatementStart Writing Boon requires $80,000 in startup funding. The owners have contributedcash and equipment comprising a 62,5% investment ($50,000). Burger Boonwill need 30,000 PLN in starting capital which will be obtained through a 3-yearloan from a local bank at 5% unlock help try Upmetrics !

7 [YEAR] Business Plan | Burger Boon8 / OverviewLegal Form of BusinessManagement TeamAdvisory Board[YEAR] Business Plan | Burger Boon9 / 39 Burger Boon will be a food truck operating in the NewYork City area serving up various burgers, frenchfries, sodas, etc. Burger Boon will use locally sourcedingredients to make a variety of tantalizing burgers,serving customers with speed and a smile. It will beoperating by head Chef Ewa Kameczura and AnnaJanicka are the owner-operators and will share theresponsibilities of day-to-day menu will be rotated seasonally and will include options for the growing number of customers whorequire a gluten-free, contaminant-free Form of BusinessStart Writing Business will be formed as a member-managed Limited Liability Companywithin the Tricity area.

8 Member-ownership and operational responsibilities willrest with Ewa Kameczura (50%) and Anna Janicka (50%).Management TeamANNA JANICKACo-founder - Janicka is a graduate of the University of Southern California, MarshallSchool of Business , holding a Bachelor's degree in Business Administration andManagement. Currently, Anna is in her last year of the Master's program inCorporate Finance Management at Gdansk School of Banking, Poland. Anna has4-year experience in the fast-food restaurant industry where she started as a FoodAssociate and rose to the position of a Manager for a major privately hold Burger -chain restaurant in Southern California. She managed a staff of eight. In addition,Anna has significantly contributed to the launching of a mobile food-truck businessfor a small restaurant Polka (see Appendix A).

9 Polka is located in Los Angeles,California; specializes in Polish food, and is owned by Anna s friends. Anna willserve as head chef for Burger Boon and will be responsible for marketing andbranding, inventory management, vendor-relations and ensuring safety and healthcode unlock help try Upmetrics ! [YEAR] Business Plan | Burger Boon10 / 39 EWA KAMECZURACo-founder - Kameczura is in her third semester in the Business program at the School ofBanking in Gdansk where she will earn her master's degree in the spring of from Business interests, Ewa is also a big fan of American cuisine. Since2013 she has gained experience in one of the most famous American restaurantsin Tricity American Taste. Her career started as a waitress and currently, sheworks in a Sous Chef position. Ewa also performs bookkeeping for smallbusinesses.

10 Considering her whole experience she will split her duties betweenaccountancy of the food truck, scheduling, and serving as one of the chefs forBurger Boon. Additionally, she will be managing corporate-customer BoardStart Writing advisory board will be established to help the entity succeed; this board willbe comprised of experts in the field of culinary, marketing, and food truckswhose main objective will be to help the management team of Burger Boonachieve Business goals. Members have agreed to be available for consultationas unlock help try Upmetrics ! [YEAR] Business Plan | Burger Boon11 / MenuMenuSecret Menu[YEAR] Business Plan | Burger Boon12 / 39 Start Writing Boon will be a food truckoperation in the downtown areas ofTricity, serving customers with speedand a smile traditional Americanburgers, and French fries.