BUSINESS MANAGEMENT ETHICS AND COMMUNICATION

1 STUDY MATERIALFOUNDFOUNDFOUNDFOUNDFOUNDAAAAATI ON PRTION PRTION PRTION PRTION PROGRAMMEOGRAMMEOGRAMMEOGRAMMEOGRAMMEBUS INESS MANAGEMENTETHICSAND COMMUNICATIONPAPER 2 ICSI House, 22, Institutional Area, Lodi Road, New Delhi 110 003tel 011-4534 1000, 4150 4444 fax +91-11-2462 6727email website THE INSTITUTE OF COMPANY SECRETARIES OF INDIATIMING OF HEADQUARTERSM onday to FridayOffice Timings to Dealing TimingsWithout financial transactions to financial transactions to , Typesetting by AArushi Graphics, Prashant Vihar, New Delhi, andPrinted at M P Printers/10000/February 2012iiiiiFOUNDATION PROGRAMME IMPORTANT NOTEThe study material has been written in lucid and simple language and conscious efforts have been made toacquaint students with basic principles of MANAGEMENT , ETHICS and COMMUNICATION skills applied in businessenvironment.

2 This study material has been divided into three main parts Part-ABusiness MANAGEMENT ,Part-BBusiness ETHICS , andPart-CBusiness CommunicationThe institute has decided that the first examination for Foundation Programme under new syllabus will be heldfrom December 2012 session in the Optical Mark Recognition (OMR) format, whereby students are required toanswer multiple choice questions on OMR sheet by darkening the appropriate choice by HB pencil. One markwill be awarded for each correct answer. There is NO NEGATIVE mark for incorrect specimen OMR sheet is appended at the end of the study material. There are two self test question papersin the study to acquaint students with the pattern of examination. These are for practice purpose only, not to besent to the supplementing the information contained in the study material, students may refer to the economic andfinancial dailies, commercial, legal and MANAGEMENT journals, Economic Survey (latest), CS Foundation CourseBulletin, Suggested Readings and References mentioned in the study material and relevant objective of the study material is to provide students with the learning material according to the syllabus ofthe subject of the Foundation Programme.

3 In the event of any doubt, students may write to the Directorate ofAcademics and Professional Development in the Institute for clarification at due care has been taken in preparing and publishing this study material, yet the possibility of errors,omissions and/or discrepancies cannot be ruled out. This publication is released with an understanding that theInstitute shall not be responsible for any errors, omissions and/or discrepancies or any action taken on the basisof contents of the study there be any discrepancy, error or omission noted in the study material, the Institute shall be obliged ifthe same are brought to its notice for issue of corrigendum in the CS Foundation Course 2: BUSINESS MANAGEMENT , ETHICS AND COMMUNICATIONL evel of Knowledge: Basic KnowledgeObjectives: To acquaint with the basic principles of MANAGEMENT , ETHICS and COMMUNICATION A: BUSINESS MANAGEMENT (40 Marks)1.

4 Nature of MANAGEMENT and its Process Meaning, Objectives, Importance; Nature of MANAGEMENT - Science, Art Profession; ManagementApproaches; MANAGEMENT Functions- Planning, Organizing, Personnel MANAGEMENT , Directing andControl; Principles of MANAGEMENT - Fayol s and Taylor s Principles; Managerial Skills; Task andResponsibilities of Professional Manager2. Planning Concept, Features, Importance, Limitations; Planning process; Types of Plans - Objectives, Strategy,Policy, Procedure, Method, Rule, Budget; Plan vs. Programme, Policies and Procedures; Decision-Making3. Organisation Concept, Features, Importance, Limitations; Organizing Process; Types of Organisation; Structure ofOrganisation; Centralisation and De-Centralisation; Delegation; Growth in Organisation4. Human Resource MANAGEMENT Concept, Features, Importance, Limitations; Recruitment Process- Selection; Training and Development-Methods; Functions of Personnel Manager; Performance Appraisal5.

5 Direction and Co-ordination Direction: Concept, Features, Importance, Limitations; Elements of Direction: Elements of Directing Supervision, Motivation, Leadership, COMMUNICATION ; Co-ordination: Concept, Features, Importance, Limitations; Types- Internal and External; Co-ordination-the Essence of Management6. Controlling Concept, Features, Importance, Limitations; Control Process; Essentials of a Good Control System;Techniques of Control- Traditional and Non-Traditional Control Devices; Relationship between Planningand Controlling; Change Management7. Recent Trends in MANAGEMENT Change MANAGEMENT Crisis MANAGEMENT Total Quality MANAGEMENT Risk MANAGEMENT Global PracticesvPART B: BUSINESS ETHICS (20 MARKS)8. BUSINESS ETHICS Genesis, Concepts, Elements, ETHICS in BUSINESS Challenges of BUSINESS ETHICS and corporate leadership Ethical principles in BUSINESS Indian perspectivePART C: BUSINESS COMMUNICATION (40 Marks)9.

6 BUSINESS COMMUNICATION Concept, Features, Importance, Limitations; Means of COMMUNICATION - written, oral, visual, audio-visual Principles and Essentials of BUSINESS COMMUNICATION Process of COMMUNICATION Barriers to Communication10. Essentials of Good English Grammar and usage; enriching vocabulary, words - multiple meaning, single word for a group of words- choice of words - words frequently mis-spelt; punctuations, prefix and suffix; parts of speech; articles;synonyms and antonyms; tenses; idioms and phrases; foreign words and phrases commonly used;abbreviations and numerals; pronunciation. Latin, French and Roman words which are used inabbreviated form like , RSVP, viz. etc. 11. BUSINESS Correspondence Human Resource: Preparation of Resume, Job application, Drafting Of Interview Letters, Call Letters andOffer of Appointment, Provisional and Final Appointment Orders; Goodwill Messages, Condolence Letters Purchase: Requests for Quotations, Tenders, Samples and Drawings; Purchase Order, Orderacceptance, Complaints and Follow-Up Sales: Drafting of Sales Letters, Circulars, Preparation of Sale Notes, Sales Reports, Sales PromotionMatters, Customers correspondence - Regarding Dues, Follow up Letters Accounts: Correspondence with Various Agencies.

7 Banks - Regarding Over-Drafts, Cash Credits andAccount Current, Insurance Companies - Regarding Payment, Renewal of Insurance Premium, Claimsand their Settlement Secretarial: Correspondence With Shareholders And Debenture-Holders Pertaining To Dividend AndInterest, Transfer And Transmission, Stock Exchanges, Registrar Of Companies And Various AuthoritiesLike Reserve Bank Of India, SEBI Introduction to Preparation of Agenda and Minutes for Meetings12. Administration Drafting of Messages; Messages through Electronic Media; Public Notices and Invitations;Representations to Trade Associations, Chambers of Commerce and Public Authorities13. Inter-departmental COMMUNICATION Internal memos; Office Circulars; Office Orders; Office Notes; Representation to Chief Executive andReplies thereto; COMMUNICATION with Regional/Branch Offices14.

8 Preparation of Press Releases15. E CorrespondenceviLIST OF RECOMMENDED BOOKS*PAPER 2 : BUSINESS MANAGEMENT , ETHICS AND COMMUNICATIONR eadings1. Jain, SaakhshiManagement: Theory and Practice; Publishers, MahajanManagement Theory and Practice; Ane Books Pvt. Ltd., Daryaganj, New Delhi-263. PrasadPrinciples and Practice of Management4. T. RamasamyPrinciples of MANAGEMENT ; Himalaya Publishing House5. ShuklaBusiness Organisation & MANAGEMENT ; Sultan Chand & Co., New BhusanFundamentals of BUSINESS Organisation & MANAGEMENT ; Sultan Chand & Co.,New Singh & ChabraBusiness Organisation and MANAGEMENT ; Kitab Mahal, ChandanManagement: Concepts and Strategies; Vikas Publishing House Pvt. Ltd., New George IT MilkovichHuman Resource Managementand Jahri W. Boudreau,Chicago10.

9 Lan Breadwell andHuman Resource MANAGEMENT ; Macmillan, New Holden11. VenkataratnamPersonnel MANAGEMENT and Human Resources; Tata McGraw Hill, New B. K. Srivastava12. K. DayalManagement Training in Organizations; Prentice Hall of India, New Daryl KoehnThe Ground of Professional Ethics14. Robert Almeder, BUSINESS ETHICS Revised Edition Corporate Values and SocietyJames Humber15. Robert E. FederickCompanion to BUSINESS ETHICS ; Blackwell Publishers Limited, UK16. Ashok K. NadhaniBusiness ETHICS and BUSINESS Communications; Taxmann Publications , New S. Balachandran, ETHICS , Indian Ethos and MANAGEMENT ; Shroff , Nair18. Vikas PublishingModern Grammar with Practical Pvt. Rodney HuddlestonEnglish Grammar - An Outline; Low Price Editions, Cambridge University MudambadithayaEnglish Grammar and Composition; Vikas Publishing House Pvt.

10 K. K. SinhaBusiness COMMUNICATION Galgotia Publishing Company Varinder KumarBusiness COMMUNICATION & organisation Bodh Raj23. PillaiCommercial Correspondence and Office MANAGEMENT ; S. Chand & Companyand BagavathiLtd.*This study material is sufficient from the point of view of syllabus. The students may refer these books for further knowledge andstudy of the Reddy, Appannaiah &Essentials of BUSINESS COMMUNICATION Himalaya Publishing Raja Rao25. Ramesh , BUSINESS COMMUNICATION ; R. Chand & Co., 1, Ansari Road, Daryaganj, NewPattanshetti & M. Kulkarni26. BhatiaBusiness COMMUNICATION ; AES Publishers, Daryaganj, New R. Satya Raju & MANAGEMENT Text and Cases, PHI Learning Pvt. ParthasarthiReferences1. Tripathi andPrinciples of MANAGEMENT ; Tata McGraw Hills Publishing Company Ltd.