Business Rubric Examples - Valdosta State University

1 Business Rubric Examples Rubrics from the University of Scranton Business Strategy Analysis Rubric 2. Case Analysis Rubric 3. Decision Making Rubric 4. Critical Thinking Rubric 5. Ethical Considerations Rubric 6. California State University East Bay Undergraduate Business Rubrics International Global/ Business Perspective 7. Reasoned Decision-Making 7. Communication Capabilities 8. Understanding How Companies Make a Profit 8. Market Focus 9. California State University East Bay MBA Rubrics Leadership Rubric 10. Teamwork Rubric 11. Problem-Solving Rubric 12. Global Perspective Rubric 13. Written Communication Rubric 14. Oral Presentation Rubric 15. SUNY at New Paltz School of Business Academic Presentation Skills Rubric 16. Walton College Business Plan Rubric 17. California State University Sacramento Also see 17 pages of undergraduate rubrics and 15 pages of graduate rubrics at (UG) and (grad). All rubrics were taken verbatim from campus websites and their format may have been lightly edited to fit the printed page.

2 1. The University of Scranton Business Strategy Analysis Rubric Retrieved January 3, 2007 from Date: _____ Rater: _____. Course: _____ Student: _____. TRAIT Unacceptable Acceptable Exemplary Score Identifies the Does not identify and Identifies the main Identifies not only corporate summarize the strategy(ies) and the basics of the strategy corporate strategy, is subsidiary, strategy, but confused or identifies embedded, or implicit recognizes nuances a different or aspects of the of the strategy inappropriate strategy strategy Key Does not surface the Identifies most of the Identifies and assumptions assumptions that key assumptions questions the underlie the strategy validity of the key assumptions that underlie the strategy Evidence of Simply lists Examples Discusses the Discusses nuances strategy of actions or relevance of actions of the Examples in behaviors that and behaviors some detail represent the strategy. representing the Does not discuss the strategy(ies).

3 Relevance of these actions or behaviors. Conclusions, Fails to identify Identifies and Objectively reflects implications, conclusions, discusses upon own analysis and implications, and conclusions, of the corporate consequences consequences of the implications, and strategy strategy consequences 2. The University of Scranton Case Analysis Rubric Retrieved January 3, 2007 from Date: _____. Rater: _____ Course: _____ Student: _____. TRAIT Unacceptable Acceptable Exemplary Score Issues Does not recognize a Recognizes one or more Recognizes multiple problem or mentions key problems in the case. problems in the case. problems that are not Indicates some issues are based on facts of the more important than others case and explains why Perspectives Does not recognize the Considers the perspectives Clearly describes the unique perspectives of any of individuals who are perspectives of multiple key characters in the case related to the problems characters. Knowledge Simply repeats facts Considers facts from the Discusses facts of the case listed in case and does case and cites related in relation to empirical and not discuss the knowledge from theoretical research and add relevance of these facts theoretical or empirical knowledge from personal research experience Actions No action proposed or More than one reasonable Proposed actions seem to proposes infeasible action proposed.

4 Deal with the most action(s) important issues Consequences No positive and Positive and negative Consequences are tied to the negative consequences consequences for each issues deemed most are identified action are discussed important. 3. The University of Scranton Decision Making Rubric Retrieved January 3, 2007 from Date: _____. Rater: _____ Course: _____ Student: _____. TRAIT Unacceptable Acceptable Exemplary Score Identifies Identifies alternatives Identifies alternatives Identifies alternatives Alternatives that are not all that are seemingly that are seemingly seemingly equal or equal and that reflect equal and that reflect that reflect confusion a basic understanding an in-depth or limited of the situation understanding of the understanding of the situation situation Identifies Identifies only some Identifies the Identifies important criteria for important criteria important criteria that and less obvious assessing should be consideredcriteria reflecting a alternatives thorough understanding of the situation Applies Determines the extent Determines the extent Determines the extent criteria to to which some of the to which each to which each alternatives alternatives possess alternative possesses alternative possesses each criterion or the each criterion and each criterion and extent to which all of justifies this

5 With justifies this with the alternatives appropriate appropriate possess some of the information or information or criteria knowledge knowledge at an unusual level of depth Evaluates Has difficulty Evaluates whether Evaluates whether results evaluating whether important scores or important scores or important scores or criteria should be criteria should be criteria should be changed or dropped changed or dropped changed or dropped in a way that reflects in a way that reflects understanding of the an in-depth subject understanding of the subject 4. The University of Scranton Critical Thinking Rubric Retrieved January 3, 2007 from Date: _____. Rater: _____ Course: _____ Student: _____. TRAIT Unacceptable Acceptable Exemplary Score Identifies and Does not identify and Identifies the main Identifies not only the Summarizes summarize the problem, is problem and basics of the issue, problem at issue confused or identifies a subsidiary, embedded, but recognizes different or inappropriate or implicit aspects of nuances of the issue problem the problem Personal Addresses a single source Identifies, Draws support from perspective and or view of the argument appropriately.

6 One's experience and position and fails to clarify own position on the information not presented position relative issue available from to one's own assigned sources Other salient Deals only with a single Identifies other salient Addresses and perspectives and perspective and fails to perspectives drawn analyzes salient positions discuss other salient from outside perspectives drawn perspectives information from outside information Key assumptions Does not surface the Identifies some of the Identifies and assumptions and ethical key assumptions and questions the validity issues that underlie the ethical issues of the key issue assumptions and addresses the ethical dimensions that underlie the issue Quality of evidence Merely repeats Examines the Observes cause and information provided, evidence and source effect and addresses taking it as truth or denies of evidence, questions existing or potential evidence without adequate its accuracy, consequences. Clearly justification precision, relevance, distinguishes between and completeness fact, opinion, and acknowledges value judgments Conclusions, Fails to identify Identifies and Objectively reflects implications, and conclusions, implications, discusses conclusions, upon own assertions consequences and consequences of the implications, and issue consequences 5.

7 The University of Scranton Ethical Considerations Rubric Retrieved January 3, 2007 from Date: _____. Rater: _____ Course: _____ Student: _____. TRAIT Unacceptable Acceptable Exemplary Score Identifies Has a vague idea of Identifies the Describes the Dilemma what the dilemma is and dilemma, including dilemma in detail is uncertain what must pertinent facts, and having gathered be decided ascertains what pertinent facts. must be decided Ascertains exactly what must be decided Considers Is unsure as to who Determines who Determines who Stakeholders should be involved in should be involved should be involved the decision-making in the decision in the decision process making process and making process and accurately identifies thoroughly reflects all the stakeholders on the viewpoints of the stakeholders Analyzes Begins to appraise the Clarifies at least two Clarifies a number Alternatives and relevant facts and alternatives and of alternatives and Consequences assumptions and predicts their evaluates each on identifies some associated the basis of whether alternatives.

8 Consequences in or not there is detail. interest and concern over the welfare of all stakeholders Chooses an Action Has difficulty Formulates an Formulates an identifying and implementation plan implementation plan appropriate course of that delineates the that delineates the action from among execution of the execution of the alternatives decision decision and that evidences a thoughtful reflection on the benefits and risks of action 6. California State University East Bay Undergraduate Business Rubrics Retrieved January 3, 2007 from Learning Objective #1: International Global/ Business Perspective Advanced Understands and analyzes the following issues: The cultural and financial impacts of moving into new markets. Market uncertainty and exchange rate risk. The need to acquire demographic information Political risk or country specific risk. The potential legal and contractual differences in international Business . The concept of tradeoffs in managerial decision-making.

9 The potential language barriers in international communication. The organizational and managerial differences in different countries. Acceptable Can list and explain some of the bulleted issues listed above. Lacks the depth of understanding and analysis of a proficient essay. Beginning Shows a very superficial knowledge of the issues involved in international Business . Shows no depth of understanding of any of the issues listed above. Learning Objective # 2: Reasoned Decision-Making Advanced Understands the value of data in making reasoned decisions. Can identify and analyze balance sheet effects of international transactions. Can develop alternative models to examine the impact of alternative production decisions. Understands the concept of opportunity cost in making alternative production and marketing decisions. Identifies the issues in outsourcing and effectively weighs alternatives. Identifies and develops SWOT. Questions validity of data. Proficient Shows a more superficial grasp of the analytics of the issues.

10 Does not develop alternatives or understand fully the value of data. Does not understand how data can be acquired. Understands SWOT, but cannot clearly delineate what is needed for the analysis. Beginning Cannot present coherent arguments. Does not understand alternatives. Cannot develop a model for analysis. Shows no grasp of SWOT. 7. Learning Objective # 3: Communication Capabilities Advanced Makes clear arguments. Develops thoughts rather than simply listing ideas. Connects main threads of discussion. Uses generally acceptable vocabulary, grammar and punctuation. Uses terms commonly used in Business writing. Proficient Arguments are listed rather than developed. Discussion is not clearly developed and jumps from one thought to another. Uses generally acceptable vocabulary, grammar and punctuation. Uses terms commonly used in Business writing. Beginning Uses incomplete sentences and incorrect grammar and punctuation. Does not respond to the issues. Repeats thoughts rather than developing them.