Example: marketing
CASE STUDY: UNILEVER - ACCID
main ice-cream company from Spain. in 1978, in order to have a bigger share in the US it acquires National Scratch, an organic chemical company. In 1984 the company did the first hostile takeover, the company was Brooke Bond from the tea sector, the biggest seller from the United Kingdom with the help of a TV advertisement of two chimps.
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