CO-OP Overview - bfentirenet

1 LEARN MORE AT OUT IN YOUR MARKET5455CO-OPCO-OPSelling tires is a team job! When eligible, you are encouraged to take full advantage of our comprehensive cooperative advertising program that will help you reach your potential customers in a more effective and cost-efficient way. OverviewProcess and ReimbursementCo-op Advertising HintsTerms and ConditionsAdvertising, the Law and Restrictions / Disclaimers555660727577 TABLE OF CONTENTSOver viewCO-OP OFFERB ridgestone sells and markets Bridgestone and Firestone tires.

2 To help promote sales, a portion of the costs of advertising performed by authorized dealers will be reimbursed on a cooperative basis provided there are sufficient accruals and the advertising complies with CO-OP effectively advertise dealer names and locations where Bridgestone and Firestone products can be maintain standards of advertising which are in the best interest of all dealers of Bridgestone Americas Tire Operations, equitably share the cost of MORE AT OUT IN YOUR MARKET5657CO-OPProcess and ReimbursementAuthorized Bridgestone dealers who are in good standing will accrue a percentage of net purchases for eligible Bridgestone and/or Firestone products* if all conditions are met.

3 Net invoices reflect gross purchases of Bridgestone and/or Firestone radial passenger and light truck tires less the following: 1) All tire returns2) Sales policy and claim adjustment credits 3) National Fleet, National Accounts or Government credits 4) All taxes5) Freight and/or handling charges 6) Freight allowances7) CO-OP accruals will not be reduced by any volume bonus accrual/paymentUTILIZATION OF ACCRUALSA. Bridgestone accruals may be used to advertise Bridgestone and Firestone products or its Associate products in conjunction with other Bridgestone and Firestone brand passenger and light truck Exclusive Bridgestone Associate Brand advertising is not eligible for CO-OP reimbursement.

4 Bridgestone and/or Firestone logo must be included in advertising containing Bridgestone Associate Brands. Bridgestone Associate Brands must not exceed 50% of the advertised Bridgestone and Firestone product space.* CO-OP accruals do NOT apply to Bridgestone or Firestone commercial light truck tires and cannot be used to reimburse for advertising related to such tires. Please see your Bridgestone sales representative for CO-OP accrual percentage ACCRUED JanuaryFebruary MarchAprilMayJuneJulyAugustSeptemberOcto berNovemberDecemberCLAIM BY OR EXPIRESO ctober 25thNovember 25thDecember 25thJanuary 25thFebruary 25thMarch 25thApril 25thMay 25thJune 25thJuly 25thAugust 25thSeptember 25thACCRUAL TIMETABLEACCRUAL PERIODF unds are accrued monthly and are on a nine-month rolling period.

5 Funds must be claimed within nine months of earning to prevent expiration. Once funds expire, they are no longer available for : Funds ACCRUED in January must be CLAIMED by October 25th of the same year or they will MORE AT OUT IN YOUR MARKET5859CO-OPCLAIM SUBMISSIONAll CO-OP claims and proper supporting documentation must be submitted and received by D M Services within 90 days after the date of insertion (date of advertising). Electronic claim forms are available at and can be submitted via email to You can submit claims via mail to: D M Services PO Box 980 Millerton, NY 12546 P: 800-633-8385 F: 518-789-9316 Email.

6 February 4th advertising must be received by our audit service before May 4th of the same year or it will be subject to OF ADVERTISING JanuaryFebruary MarchAprilMayJuneJulyAugustSeptemberOcto berNovemberDecemberMUST BE RECEIVED BYAprilMayJuneJulyAugustSeptemberOctober NovemberDecemberJanuaryFebruaryMarchCLAI M SUBMISSION TABLEPRIOR APPROVAL PROCESS Help us help you meet your advertising deadlines by allowing enough time for your ad to be reviewed for CO-OP compliance. Prior approval of your advertising will ensure that you receive the maximum CO-OP reimbursement for which your ad qualifies once you are ready to claim your advertising through prior approval process is solely for the purpose of evaluating compliance with this CO-OP policy.

7 Dealer acknowledges that prior approval does not in any way constitute, and Bridgestone expressly disclaims, that a review or representation that the ad(s) complies with any applicable laws, rules or note that when submitting an ad for pre-approval, you must allow D M Services one to two business days for a response to your request. Due to evolving marketing guidelines and updated tire information, it is important that previously approved ads receive renewed approval on a regular PRIOR APPROVAL PROCESS IS AS FOLLOWS:Submit media ad to D M Services for approval prior to placement of ad to ensure ad meets the guidelines set forth in this CO-OP policy and will be eligible for CO-OP reimbursement.

8 When advertising in color, please submit ad in color to ensure proper logo note that when submitting an ad for pre-approval, you must allow D M Services one to two business days for a response to your pre-approval request regardless of advertising deadlines. Your cooperation is : 518-789-9316 Emailed: For questions regarding the status of a prior approval, call 1-800-633-8385. Reimbursement rates and approvals are always given in writing. Please note that in an effort to assist you with your advertising needs, we also offer help with your advertising at no charge.

9 Please contact our Retail Marketing Support team for help at 1-800-792-8807 or APPROVALS CAN BE:NEED ADVERTISING HELP?LEARN MORE AT OUT IN YOUR MARKET6061CO-OPAD DESIGNBe sure to have all ads pre-approved before committing to the advertising. RADIO AND TELEVISION ADS:30-second spot requires at least two mentions of logo/name (Bridgestone and/or Firestone) and/or spot requires at least three mentions of logo/name (Bridgestone and/or Firestone) and/or product. 100% reimbursement requires exclusive Bridgestone and/or Firestone ADS:Print ads must include logo.

10 (Newspaper, Direct Mail, Flyers, Billboards, Yellow Pages, etc.)Be sure to use the logo correctly. If the ad will be in black and white only, use the solid black or solid white versions of the ALL ADS:When advertising a warranty or offer, be sure to include the complete disclaimers for mileage warranties, Buy and Try Guarantee, and No interest if paid in full within 6 months* credit card SUBMISSIONR eminder: All advertising needs to be submitted within 90 days from date of advertising. RADIO AND TELEVISION ADS:Original invoice, run schedule, and signed and notarized script with run and billing information ADS:Original invoice and full-page tearsheet with name and date of publication clearly PAGES ADS:Full-page tearsheet, invoice or monthly phone bill, and confirmation statement or contract from Yellow Pages ADS.