CONTENTS

1 CONTENTSV ision / Strategy / Profile Flying Higher Zambia s Biggest Group Structure Factory Site Brand Portfolio Logistics & Distribution In-house Packaging Marketing Strategy Regional Markets Growth Prospects 4 OUR VISIONTo provide market-leading, high quality brands at an affordable price1 OUR STRATEGY To increase efficiency and capacity in manufacturing facilities ensuring trade Kings is the most cost-effective FMCG manufacturer in the region. To expand the distribution and market penetration of the trade Kings brands in the region. To achieve high level of excellence in all our operational aspects.

2 To optimize the profitability of all operations. To encourage excellence in the performance of our people. To focus on continuous improvements. To ensure our culture is a model for standards and best PROFILEThe trade Kings Limited is the largest FMCG manufacturer in Zambia and one of the major manufacturers in the region. trade Kings Limited manufactures high quality branded Detergents (Liquids, Powders and Pastes), Soaps, Sweets, Lollipops Confectionery, Soya Nuggets and distributes them throughout Zambia and the Sub-Saharan Kings , a wholly owned subsidiary, is involved in the manufacturing of confectionery and sweets for the domestic and regional markets. 3 TRADEKINGS FLYING HIGHERTRADEKINGS TODAYIN THE BEGINNING Humble beginnings 18 years ago 40 Employees Producing 100 tons of Boom Paste per month Rented premises One self-driven delivery van Restricted capital The largest Fast Moving Consumer Goods (FMCG) Manufacturer in Zambia and the Sub-Saharan region 1,500 Employees Manufacturing 5,500 tons of market-leading branded Soaps, Detergents (Powders, Pastes & Liquids), Sweets, Lollipops and Soya Nuggets 20,000 sq.

3 M. wholly owned factories Transport Fleet of over 25 Heavy, Medium and Light truck units Consistent organic financial growth4 GROWING INTO ZAMBIA S BIGGEST19951997199820052006200720112012 Launch of Boom PasteBoom laundry and Yebo car-bolic soapRomeo and Geza soapBang-Bang GumAmazon LollipopsNyama SoyaBoom PowderBoom Household rangeSuper Sweets(100 tons/month)(5,500 tons/month)5 GROUP STRUCTURETRADEKINGS GROUPL ollipops & SweetPlant Lollipops & Sweet PlantDetergent Powder PlantDetergent Liquid PlantDetergent Paste PlantNyama Soya PlantSoaps Plant trade Kings (PTY) Limited (100%) trade Kings Zambia Limited (100%) 9 HEAD OFFICEP aste PlantPowder PlantSoya PlantSweet PlantPlastic PlantSoap PlantHousehold Plant10 FACTORY SITEOUR BRANDS1112 Boom washing powder with multi enzymes is formulated for stain removal.

4 It also contains a softening agent to preserve fabric and a long lasting perfume, it is easy dissolving and very economical; suitable for both hot and cold water. World-class Detergent Powder plant in Zambia. Commenced production with 300 tons per month in 2011 and have increased this to circa 1,550 tons per month in 2013. Further value added products for Household range. We expect an upswing in growth even further as we expand our market reach to new Sub Saharan African POWDER13 DETERGENT POWDERBoom detergent paste has proved to be one of the best in the region. All our variants guarantee smoother and softer fabrics, effective stain removal and an overall pleasant washing performance. All the pastes are formulated for hand washing and are very affordable.

5 Semi-Automated Detergent Paste Line in Zambia. Commenced production with 100 tons per month in 1995 and have increased this to circa 1,850 tons per month in 2013. Further value added products for Household range. Planned upswing in growth as we expand our market share in regional markets and enter new markets in Sub Saharan PASTE14 DETERGENT PASTES oaps Laundry These are affordable, long lasting laundry soaps; available in different sizes to suit consumer preferences. The unique perfumes ensure clothes always smell fresh. Automated Laundry Soap Line in Zambia. Commenced production with 100 tons per month in 1997 and have increased this to circa 460 tons per month in 2013. SOAPS oaps CarbolicOur range of Carbolic Soaps are all affordable health soaps; they are all anti-bacterial soaps and are effective in containing the spread of cholera and other diseases ensuring that hygiene is accessible and affordable.

6 Automated Carbolic Soap Line in Zambia. Commenced production with 40 tons per month in 1997 and have increased this to circa 130 tons per month in 2013. Soaps Medicated Our ranges of Medicated Soaps are all affordable medicated soaps. They offer great germ protection, excellent cleansing properties and are long lasting. Automated Medicated Soap Line in Zambia. Commenced production with 30 tons per month in 1998 and have increased this to circa 230 tons per month in 2013. 15 SOAPSOur New range of Boom Household products have been formulated specifically for removing grease and stubborn stains. The unique formula cut through grease, leave dishes, pots and kitchen utensils sparkling clean and are also highly economical to use.

7 Semi-Automated Detergent Liquid Line in Zambia. Commenced production with 30 tons per month in 2012 and have increased this to circa 55 tons per month in 2013. Further value added products for Household range. Planned upswing in growth as we expand our market reach to Sub Saharan DETERGENTSHOUSEHOLD17 CONFECTIONERYOur flagship Amazon and Monsta Pops Brand has a wide selection of lollipops that are available in exciting variants with a variety of flavors guaranteeing superb value. World-class fully automated Lollipop Line in Zambia. Commenced production with 40 tons per month in 2006 and have increased this to circa 540 tons per month in 2013. Further value added products for Confectionery range.

8 We expect an upswing in growth even further as we expand our regional market share and enter new Sub Saharan African super tasty sweets are available in many variants and innovative flavors providing a range of products suitable for a multitude of regional markets. World-class Sweets and hard boiled candy Line in Zambia. Commenced production with 30 tons per month in 1998 and have increased this to circa 360 tons per month in 2013. Further value added products for Confectionery range. We expect an upswing in growth even further as we expand our market share in the region and in the new markets in Sub Saharan SCONFECTIONERYThis fantastic selection of gums offer great value and authentic fruit flavors.

9 Semi-automated Bubble Gums Line in Zambia. Commenced production with 30 tons per month in 2005 and have increased this to circa 100 tons per month in 2013. Further value added products for Confectionery range. We expect an upswing in growth even further as we expand our market share within the Ball Gums20 BUBBLE GUMLOGISTICS & DISTRIBUTIONLOGISTICS & DISTRIBUTION Transport Fleet of over 25 Heavy, Medium and Light truck units. Own modern workshop and vehicle maintenance support & DISTRIBUTION21IN-HOUSE PACKAGINGIN-HOUSE PACKAGING Modern in-house packaging plant producing plastic containers, lollipop sticks, and inner plastic filmIN-HOUSE PACKAGING22 MARKETING STRATEGYMARKETING STRATEGYMARKETING STRATEGY Intensive consumer-focused marketing strategy supporting and building market-leading brands Award-winning television and radio commercials developed and produced locally Five dedicated promotional vehicles focused on maximizing mass market distribution and mass market brand visibility countrywide232425 OUR REGIONAL MARKETSAFRICAK enyaBotswanaDRCM alawiMozambiqueNamibiaTanzaniaSouth AfricaZimbabwe26 GROWTH PROSPECTS Improve vertical backward integration by setting up a Commercial Food Grade Glucose Plant and set up of a Wheat Mill to produce Biscuit Flour to service internal requirements and achieve

10 Synergies in costs. Expand and further modernize Plant and Machinery to achieve synergies in efficiencies. Expand Market share in the Central Africa and Greater Sub-Saharan African region. Enter New Markets in North Africa and West Africa. Invest in acquiring standards such as HACCP (Food Safety) and ISO (Quality).The brand preference for Tradekings products remains high and will be strengthened through increased brand investment and innovation coupled with broadening the market universe and further improvements in the outbound logistics infrastracture as key thrust towards achieving these objectives. No. 29381, Nampundwe Industrial Box 30824 Lusaka, ZambiaTel +260 211 286 117/27 Fax +260 211 288