Transcription of 기업 합리적 의사결정을 ... - contents.hunet.co.kr
1 MBA Weekend [ ] (1) (2) (3) (1) ( ) (2) = (3) , (1) vs. (2) GDP (3) (1)_ , 1 . ( = ) < > < > - vs. , , - vs. , - vs. , .. = 2 ( ) . ( ) 1 vs. CEO 1 100 vs. 100 (2)_ (=Marginal) 1 How much OR All or Nothing How much - M&A ? - ? - ? - ? ( ) 1 , ? 1 , ?
2 2 How much Marginal Limit (1) _ Question 1 A ( ) ( ) ( ) 200 100 2 , ( ) ( ) 120 80 , 70 ? (3)_ : = (3)_ (2) _ Caution (Sunken Cost) ! ( ) 7,000 , : , 7,000 = 70 (3)_ (3) _ Decision ( ) 200 100 100 70 120 80 ( 150 ) - 30 , ( ) 70 .. 0 , 0 (0) (0) = (0) 70 , 120 (120) (70) = (50) Vs.
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