마이클 포터의 Five Forces Analysis 1. 산업구조분석의 …

1 Five Forces Analysis 1.. , . (Michael E. Porter) , 1980 (Competitive Strategy) . , The Five Forces .. , . , 5 (Five Forces ) . - , , , , .. 2. : Porter's The Five Forces Framework or FAW( Forces at Work). (intensity of industry competition & profitability) . (industry's structural attractiveness) 5 . ---------------------------------------- ------------------------- / / /BSC / / . (MBR, Management & Business Review) . 5 , .. The five Forces framework / / .. (dynamic) , . ( ) . 3. Five Forces . (Threat of new entrants). Market Share , .. , , , , , , , , , , , . ---------------------------------------- ------------------------- / / /BSC / / . (MBR, Management & Business Review) (Intensity of rivalry among existing competitors). (competitive position) , .. , / , .. ( ) .. , , /.

2 (Bargaining power of suppliers).. , , , , , , , .. ---------------------------------------- ------------------------- / / /BSC / / . (MBR, Management & Business Review) (Bargaining power of buyers).. , .. , , , , , , , / , , , / , , . ---------------------------------------- ------------------------- / / /BSC / / . (MBR, Management & Business Review) (Threat of substitute product or services).. , . , .. / , , , . ---------------------------------------- ------------------------- / / /BSC / / . (MBR, Management & Business Review) 4.. ---------------------------------------- ------------------------- / / /BSC / / . (MBR, Management & Business Review) 5. Five Forces . , 5 (5 Forces ) .. , / , , .. ( ) . , . , .. , .. (static) .. , , .. < ---------------------------------------- ------------------------- / / /BSC / /.

3 (MBR, Management & Business Review)