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Data Collection Methods--pros and cons (2)

Tendency for scope of data to be limited—omission of underlying behavior-al patterns Time-consuming compared with less formal methods Interviews Pros Allows for clarification High response rate Able to gather in-depth information and to pursue hunches Can tailor the line of discussion to the individual Easier to reach those who are considered

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  Data, Methods, Scopes, Collection, Pros, Cons, Data collection methods pros and cons

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