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Digital Media: Rise of On-demand Content

million by March 2015 and 53 million by June 2015. In urban India, this number is expected to reach 143 million by March 2015 and 160 million by June 2015. 11 The following table summarizes the current internet user base split as per device usage and application preferences: 332 293 385 241 208 258 258 309 355 318 348 435 501 554 631 2012 2013 2014

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