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Digital vs Traditional Media Consumption
by the relevant universe figure and then calculate the average. This generates easily comparable data which enables us to estimate total time spent across markets or consumer segments. Less than 30 minutes = 0.25 hours = 0.75 hours 1 to 2 hours = 1.5 hours 2 to 3 hours = 2.5 hours 3 to 4 hours = 3.5 hours 4 to 6 hours = 5 hours 6 to 10 hours ...
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