Effective Organizational Communication: a Key to …

1 Effective Organizational communication : a Key to Employee Motivation and Performance Kirti Rajhans Asst. Professor, National Institute of Construction Management & Research, Pune- 411045, India. Email: _____. work. An Effective management of production processes ABSTRACT: requires greater collaboration and teamwork among workers Organisational communication , in today's organizations in different functional groups. Hence, to manage the has not only become far more complex and varied but has existing performance of the employees and to motivate them become an important factor for overall Organizational for better performance, efficient communication practises functioning and success. The way the organization have become more important in all organisations. communicates with its employees is reflected in morale, The aim of the present study is to purport that positive motivation and performance of the employees.

2 The perceptions around organisational communications serve to objective of the present paper is to explore the both boost motivation among current employees as well as interrelationship between communication and motivation foster employee advocacy, ultimately resulting in a and its overall impact on employee performance. The strengthened employee brand. There exists a correlation paper focuses on the fact that communication in the between organisational communication and employee workplace can take many forms and has a lasting effect on motivation. The study indicates that employees are two employee motivation. If employees feel that times as likely to go to the extra mile for the organisation communication from management is Effective , it can lead and almost four times as likely to recommend their company to feelings of job satisfaction, commitment to the if they are satisfied with the ways in which their company organisation and increased trust in the workplace.

3 Communicates on different occasions. If the employees feel This study was conducted through a comprehensive review that management is communicating in an efficient manner, and critical analysis of the research and literature focused it motivates them to perform better and develops a team upon the objectives of the paper. It also enumerates the spirit which is very essential for the smooth functioning of results of a study of Organizational communication and the organisation. A motivated employee is a valuable asset motivational practices followed at a large manufacturing which delivers immense value to the organisation in company, Vanaz Engineers Ltd., based at Pune, to support maintaining and strengthening its business and revenue the hypothesis propounded in the paper. growth. II. LITERATURE REVIEW. Keywords: Organizational communication , Employee Motivation, Performance A review of the literature with respect to organisational communication reveals a central, shared emphasis on the issues of control and coordination through proper I.

4 INTRODUCTION: communication . Organisational communication research has evolved considerably from the early conceptions of Business all over the world today is very challenging. To communication and its role in the organisation. Recognition stay profitable in the highly challenging and competitive for the importance of communication to the management global market economy, all factors of production, men, process can be attributed largely to the work of Chester machine and materials, should be wisely managed. Among Barnard (1938) who maintained that communication was the the factors of production, the human resource constitutes the very heart of the management process. The human biggest challenge because unlike other inputs, employee relationships movement of the 1940's contributed management demands skilful handling of thoughts, feelings significantly to the notion that communication in and emotions to secure highest productivity.

5 Organisational organisations should be a two-way process. It emphasized communication plays an important role in this challenge. the concern for employee attitudes and satisfaction, Managers have traditionally spent the majority of their time stimulated research on employee involvement in decision communicating in one form or another (meetings, face to making, the two-step flow of communication , and upward face discussions, memos, letters, e-mails, reports etc.). and downward communication flow. Today, however, it has become an indispensible part of their _____. Interscience Management Review (IMR) ISSN: 2231-1513 Volume-2, Issue-2, 2012. 81. Effective Organizational communication : a Key to Employee Motivation and Performance _____. In 1950's, research on the effects of feedback on employee complexity of his make-up (Louis Allen 1986).

6 Motivation performance and climate research was initiated. The efforts must be directed towards improving organization problem of upward communication distortion was the focus operations. To be Effective , however they must also be of attention and research methodologies like ECCO (refers designed to show benefits to the employee. In fact, to Episodic communication Channels & Organizations- motivation can best be accomplished when workers are able Davis, 1953) were developed. The term communication to merge their personal ambitions with those of the audit was first used by Odiorne(1954) as a description of organization. the process used to assess the accuracy of management's perceptions of subordinates' communication . Traditional management methods (Theory X) might not be communication audit methodologies advanced a general the only way to get people motivated.

7 Instead, you could systems approach to the study of Organizational take a different approach (Theory Y) and achieve the same communication . if not more (MC Gregor, 1960). Theory Y, based on the integration of individual and organization goals, states that a In modern days, we understand communication ' as one of person's commitment to an objective is a function of the the most dominant and important activities in organizations rewards for its achievement. Theory Y seems to be the right (Harris & Nelson, 2008). Fundamentally, relationships grow approach which requires much management efforts but the out of communication , and the functioning and survival of effects of it would be long lasting for modern organizations. organizations is based on Effective relationships among Campbell and Pritchard (1976) define motivation as a set of individuals and groups.

8 In addition, Organizational independent and dependant relationships that explains the capabilities are developed and enacted through intensely direction, amplitude and persistence of an individual's social and communicative processes (Jones et al., 2004). behaviour holding constant the effects of aptitude, skills, communication helps individuals and groups coordinate understanding of a task and the constraints operating in the activities to achieve goals, and it's vital in socialization, work environment. decision-making, problem-solving and change-management processes. Atkinson (1964) defines motivation as the contemporary immediate influence on the direction, vigour and persistence Internal communication also provides employees with of action. The relationship between the employer and the important information about their jobs, organization, employee should be of mutual understanding with a view to environment and each other.

9 communication can help facilitate the employee to identify himself with his work and motivate, build trust, create shared identity and spur with the business he is working for. Lack of motivation in engagement; it provides a way for individuals to express return, affects productivity. A number of symptoms may emotions, share hopes and ambitions and celebrate and point to low morale: declining productivity, high employee remember accomplishments. communication is the basis for turnover, increasing number of grievances, higher incidence individuals and groups to make sense of their organization, of absenteeism and tardiness, increasing number of what it is and what it means. D'Aprix (1996) has given the defective products, higher number of accidents or a higher hierarchy of employees' communication needs (refer level of waste materials and scrap (William Day 1978).)

10 A. Exhibit no. 1) which reflects the above mentioned points. motivated employee is a loyal employee and to be loyal We can quote Lukazewski who says The greatest implies that the employee supports the actions and the continuing area of weakness in management practice is the objectives of the firm. The appearance of the job as a whole human dimension. In good times or bad, there seems to be has, in fact a bearing on the willingness and quality of an little real understanding of the relationships between employee's performance (Martin Bruce 1962). managers, among employees, and interactions between the two. When there are problems, everyone acknowledges that Internal communication plays a very vital role in the cause often is a communication problem; so now what? implementation of all these ideal motivational practises in (Jim Lukazewski, 2006) the organisation.