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ENTREPRENEURSHIP - Login - Global Nxt University
Entrepreneurship: Strategies and Resources is organized into three parts. Part I introduces the major themes and theory of the book. Chapter 1 describes the roles that new venture creation plays in the international economy, defines entrepreneurship, and shows how
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ENTREPRENEURSHIP - GlobalNxt
campus.globalnxt.edu.my6. Marketing the New Venture 206 The Marketing and Entrepreneurship Interface 208 Marketing Concept and Orientation 299 Marketing Strategy 214 Marketing on the Internet 232 Sales
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