Event Management: Principles and Methods

1 Event management : Principlesand MethodsStudy Material for StudentsEdited with the trial version of Foxit Advanced PDF EditorTo remove this notice, : Event management : Principles & Methods2 CAREER OPPORTUNITIES IN MEDIA WORLDMass communication and Journalism is institutionalized and source functions through well-organized professionals and has an ever increasinginterlace. Mass media has a global availability and it has converted the wholeworld in to a global village. A qualified journalism professional can take up ajob of educating, entertaining, informing, persuading, interpreting, andguiding. Working in print media offers the opportunities to be a newsreporter, news presenter, an editor, a feature writer, a photojournalist, media offers great opportunities of being anews reporter, newseditor, newsreader, programme host, interviewer, cameraman, producer,director, titles of Mass Communication and Journalism professionals are scriptwriter, production assistant, technical director, floor manager, lightingdirector, scenic director, coordinator, creative director, advertiser, mediaplanner, media consultant, public relation officer, counselor, front officeexecutive, Event manager and with the trial version of Foxit Advanced PDF EditorTo remove this notice, Event management .

2 Principles & Methods3 INTRODUCTIONThe book introduces the students to fundamentals ofEvent managementis a part of our everyday lifeas we see big events taking placeeverywhere. It is all around ,Role & importance of exhibitionsarediscussed in the book also discusses theRoleof the Press in promotionof an book further deals withUses & Abusesof the trade with the trial version of Foxit Advanced PDF EditorTo remove this notice, Event management : Principles & Methods4 SYLLABUSE vent management : Principles and Methods1. Role & importance of exhibitions2. Objectives of the exhibition3. Advantage of exhibition over other devices4. Importance of direct contact5. Choosing the right exhibition- Where to exhibitions sell? Concept of neutral territoryP 3 27. PR for an exhibition8.

3 Role of the Press in promotion of an event9. Publicity inputs or visible aids for promoting an eventP 482 110. Print & Display material11. Stand Design12. Trade Fair: Uses & AbusesP34,5513. Gauging Cost EffectivenessP43 Edited with the trial version of Foxit Advanced PDF EditorTo remove this notice, : Event management : Principles & Methods5 PTUDEP SYLLABUI-BOOK MAPPING TABLEE vent management : Principles & Role & importance of exhibitions2. Objectives of the exhibition3. Advantage of exhibition over other devicesUnit 1 Pages7-324. Importance of direct the right exhibition- Where to participate6. Why exhibitions sell? Concept of neutral territoryUnit 2 Pages32-427. PR for an exhibition8. Role of the Press in promotion of an event9. Publicity inputs or visible aids for promoting an eventUnit 3 Pages3 2t o4710.

4 Print & Display material11. Stand DesignUnit 4 Pages47-6812. Trade Fair: Uses & Abuses13. Gauging Cost EffectivenessUnit 5 Pages68-88 SummeryPages 88-91 Questions forPracticePage 91 Suggested ReadingsPage 92 Edited with the trial version of Foxit Advanced PDF EditorTo remove this notice, management : Principles & Methods6 Event management : Principles & MethodsCONTENTUNIT 1. Event management ,Given here is a list of thevaried events ,Marketing Tool, Services of EventManagement Company,E Manager, Event Managementas an Industry,Career in EM,Organizing a Media Event ,eleven key steps for organizing a media Event , What is theMedia Kit?, Web Sites,The Promotion SchedulePlanninga Promotion Campaign for an Event ,ExhibitionsUnit 1 EXHIBITIONS SELL? Concept ofNeutral Territory, Exhibitions represent a neutral salesarea, Benefits of Exhibitions, Advantages of trade fairparticipation,Objective of Holding an Exhibition,Display work.

5 Animation and Colour, Types ofExhibition, , Collating InformationUnit 2 Pages32-42 UNIT 3. Stand options, Other Venues,Stand DesignLogisticsUnit 3 Pages3 2t o4 7 UNIT4 PUBLICITY, PROMOTION AND , Invitation mailing list, Brochures andLeaflets, Organizer s Promotional Aids , Safety andSecurity , Dealing with Visitors, , Choosing a Trade fair,Selecting Booth Space, How do you choose your exhibitspace at a show? Choosing a Display,. Portable , TradeO f f s,Trade Lighting Versatility, The Impact of color ,Accessorize Your Trade Fair ExhibitUnit 4 Pages47-68 UNIT 5. Trade Show Promotion,Trade Show Promotion,Generating PR for Your Trade Show Visit, Pre-TradeShow Promotion,At-Show Promotions,Eight Rules forGiveaways, Setup and Dismantle Help, Service after theShow,Hurdles of Trade fare, Gauging Cost effectiveness,Unit 5 Pages68-88 SummeryPages 88-91 Questions for PracticePage 91 Suggested ReadingsPage 92 Edited with the trial version of Foxit Advanced PDF EditorTo remove this notice, : Event management : Principles & Methods7 Event management .

6 Principles &METHODSOBJECTIVES To know theRole & importance of exhibitions To know theObjectives of the exhibition To find out theAdvantage of exhibition over other devices To know theRole of the Press in promotion of an Event To find out the uses and abuses of the Trade FairUNIT are a number of companies hosting and organizing events on a regularbasis. These range from the small time private events to the large-scaleinternational events . Yes, the large scales one do happen far rarer, but then theamount of returns they churn out is far beyond expectations. However, in the pastthere have been events that have also resulted in losses to the hosts and sponsorsfor varied reasons. Butthen, all said and done, Event management is aboutorganization and execution,and that is preciselywhere the money lies.

7 Those inthe field arepaid for , there a number of people, who have entered the field because they realizethe potential of the market where demand and supply is concerned? In fact, themost profitable aspect of this field is the need for creativity. And that is how andwhere one earns. There are people, who are part of this profession on an individualbasis, orthen as a company, having pooled in together resources financial management of events calls, largely forcoordination,from stage one. Thefirst thing required is to get the orders for the Event . This process is also known aspitchingfor an , whether it is for small time events birthday partiesand weddings, or then for the larger ones assigned by companies exhibitions andtrade fairs, or then the international concerts; the Event manager/company is askedEdited with the trial version of Foxit Advanced PDF EditorTo remove this notice, Event management : Principles & Methods8to submit aproject report, with the finances involved.

8 On the basis of this is theassignment given to Managementis the application of themanagementpractice ofprojectmanagementto the creation and development offestivalsa n involvesstudying the intricacies of thebrand, identifying thetarget audience, devising the eventconcept, planning thelogisticsand coordinatingthetechnicalaspects before actually executing the modalities of the recent growth of festivals and events as an industry around the world meansthat the management can no longer be ignored. events and festivals, such as theAsian Gamesor theDubai Shopping Festival, have a large impact on theircommunities and, in some cases,the whole industry now includes events of all sizesfrom the Olympics down to abreakfast meeting for ten business people.

9 Every industry, charity, society andgroup will hold events of some type/size in order to market themselves raisemoney or with the trial version of Foxit Advanced PDF EditorTo remove this notice, Event management : Principles & Methods9In order to be successful in the field of Event management , no matter whatdepartment of specialization one needs certainqualities, which are as follows: Negotiating Skills Creative Skills Convincing Skills Coordinating Skills Planning skills Executing and implementing skillsAn individual with the aptitude for the above and interest in the field would make asuccessful Event manager. It does not matter what maybe the types of eventmanagement, one need to be adept in the above skills. This is because this is apeople s industry, where everything is based oneffective communication skills atall professional Event management service entails optimumcommunication skills, as well as ability to look into the minutest details of thingsin order to ensure optimum level of here is a list ofthevaried events that are organized by the crosssection of Event companies: Business events Corporate events Cause-Related events Coordinating Skills Fundraising events Exhibitions Trade fairs Entertainment events Concerts/live performances Festive events Government events Meetings Seminars Workshops Conferences Conventions Social and cultural events Sporting eventsEdited with the trial version of Foxit Advanced PDF EditorTo remove this notice, Event management .

10 Principles & Methods1 0 Marketing events Promotional events Brand and product ToolEvent management is considered one of thestrategic marketingandcommunicationtools by companies of all product launches to pressconferences, companies create promotional events to help them communicate withclients and potential clients. They might target their audience by using thenewsmedia, hoping to generate media coverage which will reach thousands or millionsof people. They can also invite their audience to their events and reach them at theactual of Event management CompanyEvent management companies service a variety of areasincludingcorporate eventsproduct launches, press conferences, corporate meetings and conferences,marketing programs road shows, grand opening events , and special events likeconcerts, award ceremonies, film premieres, launch/release parties, fashion shows,commercial events ,private personal events such as hire Event management companies to handle a specific scope of servicesfor the given Event , which at its maximum may include all creative, technical andlogistical elements of the MANAGERTheEvent Manager is theperson who plans and executesthe Event .