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Facebook Ads Strategy Guide
16 Optimize your ads like a pro Only run ads where your audience is active 19 Measure ad performance Paid social attribution and the metrics you can’t afford to ignore 24 Advanced optimization techniques Get industry best practices that you can apply to your campaigns.
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GUIDE Social Media Marketing Strategy
blog.hootsuite.comsection of the social network’s website. (For example, take a look at the Facebook business success stories.) These case studies offer valuable insights you can apply to your own goals for each social network. Award-winning accounts and campaigns For examples of brands that are at the top of their social media game, check
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