Transcription of 研究レポート - fujitsu.com
1 January 2006 FRI 12
2 1 ..1 ..1 ..2 ..4 ..6 2 ..8 3 ..10 ..10 ..11 ..19 4 ..23 ..23 ..26 ..27 5 ..29 1 ..31 ..31 ..39 2 ..42 ..42 ..43 ..44 ..45 ..46 1.
3 49 2 ..50 ..50 ..55 ..57 ..61 ..64 ..67 ..71 ..74 ..78 ..82 ..85 ..88 ..93 11 British (Past) (Colonial)
4 (Innovation) (British Telecom) BT 1 (Asian Tigers) (Celtic Tiger) 1997 1 Wally Olins (1999), Trading Identities , The Foreign Policy Centre 22 1999 2001 5 (Progressive) (Free) (Stable) (Opportunity) (High Quality) (World City) (Competitive Edge)
5 1997 3 2003 2004 Scottish Enterprises Edinburgh and Lotian VisitScotland Edinburgh Network Office 2005 BSC Nykoping Randers 1 2 BrandHK 3 3 21
6 2001 50 60 2002 123 2003 208 2004 493 2005 857 1 21 2004 JAPAN 2004 31 2005 30 4 2005 2 5 21 3 12 4 5 5550524568631232084938570100200300400500 6007008009001996 1997 1998 1999 2000 2001 2002 2003 2004 2005 4 2006 4 6
7 7 2005 8 Kotler (Kotler, Haider, and Rein, 1993) Kotler Marketing Places (1993)
8 6 7 8 5 Van Ham (2001) EU The Journal of Brand Management 2002 4 Nation Branding 2002 Destination Branding: Creating the Unique Destination Proposition (Morgan et al.)
9 ,2002) 9 Anholt(2003) 13 Anholt-GMI Nation Brands Index 25 10 2004 11 Place Branding 11
10 Kotler Parkernson and Saunders(2005) Keller(2000) Kavaratzis(2004) 9 Dinnie, 2004. 10 Nation Brand Index 11 Place Branding
![er [B]vsDeNA 912 [B] vsDeNA 919 [B] vsEÅ ... - …](/cache/preview/0/e/9/2/1/5/3/2/thumb-0e9215322546af198fd1a1cd690f89c0.jpg)
