IATA NDC Demonstrator - A Walkthrough

1 iata NDC Demonstrator - A Walkthrough Roderick Ross, Ross Consulting Aurelie Krau, TravelThink December 2015 table of Contents 1. Access and feedback .. 2 2. Landing page .. 2 3. Search .. 5 Anonymous search 5 Search results screen: web versus mobile views .. 6 Viewing ancillary information and selecting optional ancillaries .. 10 Advanced search .. 16 Filtering results .. 16 Comparing alternatives .. 18 Selecting options and proceeding to check-out 21 Itinerary page .. 24 Personalized 26 4. Admin section .. 28 Basic policies on fares and class and notice period .. 31 Policies on access to rich content .. 31 Policies on ability to purchase optional ancillaries .. 32 Policies on carrier usage .. 33 Policies on Distribution Channels .. 34 5. Reporting section .. 34 Ancillary information report .. 35 Static ancillary spend dashboard .. 37 Dynamic ancillary spend dashboards .. 38 6. Persona section.

2 41 Normal user .. 42 Executives .. 44 Directors .. 46 Travel Manager .. 47 1. Access and feedback The upgraded NDC Demonstrator can be accessed at The site can be viewed on any browser (not just Chrome as in the previous version) and works well on mobile as well as the web (albeit that some functionality is hidden in the mobile views to enhance usability). We will keep the beta version of the upgrade on the test server and run it in parallel with the previous NDC Demonstrator ( ) until all parties are ready to port across to the iata domain. iata plans on having a startNDC site that will link to the NDC Demonstrator . The exact layout of that is yet to be determined. Please send feedback to 2. Landing page The landing page summarizes the context of the Demonstrator and contains the following sections: Background and context How best to explore the sandbox o Personas: covered in section 6 of this training document o Search: covered in section 3 of this training document o Admin: covered in section 4 of this training document o Reporting: covered in section 5 of this training document Educational content as you navigate the sandbox o Explains how to look out for NDC alerts for NDC-specific benefits pertaining to a given feature.

3 Additional information specific to Business Travel processes not shown in the Demonstrator such as Approvals and Ancillary purchases during travel A disclaimer about the Demonstrator being purely an educational tool and not a system. Web view for landing page Explanation of what the Educational alerts are and how to look out for them. Information about how NDC could empower approval processes. An important aspect, but one not dealt with in the Demonstrator . Information about how NDC could empower ancillary purchases during a trip. An important aspect, but one not dealt with in the Demonstrator . 3. Search Although there are various menu options (Personas, Search, Admin and Reports), the natural place to start is with a Search. You will see in the top right hand corner that by default the Persona of the user is Marsha Anderson (who belongs to the Executive group and has certain extra NDC-features enabled, such as personalized search).

4 This can be changed later to various Personas defined in the Persona section, as discussed in section 6. Anonymous search selection The Search feature allows one to toggle between anonymous and personalized search. We can start with anonymous search first and will address personalized search later on. Anonymous search Personalized search Educational alert highlighting anonymous versus personalized search. Note: It is important to realize that the data being returned in these searches is dummy data that is hard-coded in the app. So there is no point in changing routes and dates. That is not the purpose of the Demonstrator . Just hit the search button. Search results screen: web versus mobile views Note that different people will use different terms for this. Search results = Quote response = Offers = Shopping results. At an NDC API level these are referred to Offers as part of the NDC AirShopping use case.

5 The Search results screens for the web and mobile views are shown below. Web view for Search results screen. Various people will use different terms: Quote response = Search results = Offers = Shopping results. Mobile optimized Search results screen. Click on View Details to see information surrounding connecting flights. In order to save screen real estate for the mobile optimized view, quotes that have connecting flights have a View Details button that you can click on to see connecting flight details. Mobile view with expanded flight details for connecting flights. Click the toggle in the bottom right to minimize the view again. If a quote has no connecting flights then the View Details toggle is not included in the mobile view. The screenshot below shows a quote in the inbound leg that has no connecting flight information. Mobile optimized view for a quote with no connecting flight.

6 Now we have real estate to display ancillaries. Viewing ancillary information and selecting optional ancillaries The Search results screens contain rich information about flight options and distinguish between ancillaries included in the price and optional ancillaries. Educational alert on Search results highlighting the NDC benefits associated with Rich content . Educational alert on Search results highlighting included ancillaries. Educational alert on Search results highlighting the NDC benefits of being able to purchase Optional ancillaries. If NDC suppliers (airlines) have galleries of images associated with their various ancillaries, this can readily be supported. Currently we have a limited image set and so only some options show the ancillary gallery capability, but this can readily be changed if more images are provided. Ancillaries that are bundled into the price are clearly listed.

7 This enables a like-for-like comparison with other services. Their details may be viewed by clicking on them, which launches a pop-up window. Ancillaries that have multiple images associated with them are viewable in a Gallery, with a click-through capability. Either Click on the images below the main one to choose a particular image, or click on the left or right of the main image displayed to advance to the next one or go to the previous one. Optional ancillaries (corresponding to an unbundled fare) are clearly listed. Furthermore, they may be selected for purchase (by clicking on the Select button), which then instantly increases the total fare displayed. The total round trip cost is updated dynamically after selection of ancillary. The total cost of optional ancillaries purchased for round trip price is also updated. Note that in the figure above we made a design decision to highlight the optional ancillaries (in orange) that have been selected in the included in the price section as they now contributed to the total displayed price and are effectively included in the new dynamically bundled fare.

8 We needed to do this so that the mobile display was usable and consistent with the web view. To save real estate the mobile view doesn t have two rows showing included and optional ancillaries. Instead, it uses color coding to distinguish between those that are included in the original fare (green), those that are optional but not selected (grey) and those that have been selected (orange). The screenshot below shows this in more detail. Mobile optimized view showing a selected meal ancillary (highlighted in orange). Advanced search Advanced Search options can be launched by clicking on the goggles before launching the search. Advanced search options: for cases where the user knows upfront that certain information, particularly associated with ancillaries, is a non-negotiable requirement for them and they only want to see Offers from suppliers that satisfy this requirement.

9 Due the hard-coded nature of the Search results and the fact that the number of results is quite limited, for Demonstration purposes an Advanced Search doesn t really achieve much and you would have to know beforehand what you want to filter on in order to be confident you will even get any results. It is thus not really advised until more dummy data is loaded. Loading more dummy data was not a focus of the work to date though. Filtering results The Search results can be filtered by the usual aspects of flight details (departure, arrival, duration, stops) as well as by the ancillaries that are either included or optional. The filtering works both on web and mobile views. Filtering the outbound quotes based on flight details. Click on the Flight details filter in the table heading. In addition to filtering by flight details one, one can filter the results based on the ancillaries that are either optional or included in the price.

10 Choosing ancillary filters. Click on the Ancillary Services filter in the table heading. Users can also sort results by features of importance to them (Price, Duration and so forth). One can also toggle the order of sorting. Comparing alternatives In addition to the Search results page that clearly demonstrates the difference between different options, a powerful comparison page is provided. This allows even more explicit like for like comparison in terms of ancillaries, by laying it out in a matrix fashion. NDC educational alert highlighting ability to for detailed like-for-like comparisons. Select options for comparison by clicking the check-boxes and then clicking the Compare button in the top-left of the green table header. This will filter and compare options on that specific part of the journey (the outbound route in this case). A matrix comparison allows like for like comparison of alternatives.