Introduction to E-Commerce

1 2 MARTIN K TZINTRODUCTION TO E-COMMERCECOMBINING BUSINESS AND INFORMATION TECHNOLOGY3 Introduction to E-Commerce : Combining Business and Information Technology1st edition 2016 Martin K tz & 978-87-403-1520-2 Peer review by Prof. Dr. Michael Brusch, Fachbereich 6, Hochschule Anhalt and Prof. Dr. Corinna V. Lang, Fachbereich 2, Hochschule AnhaltINTRODUCTION TO E-COMMERCE4 Contents4 CONTENTS Table of abbreviations 71 Basics and definitions The term E-Commerce Business models related to E-Commerce Technical and economic challenges Exercises 352 Frameworks and architectures Actors and stakeholders Fundamental sales process Technological elements Exercises 61 Deloitte & Touche LLP and affiliated the truth at Deloitte & Touche LLP and affiliated the truth at Deloitte & Touche LLP and affiliated the truth at Deloitte & Touche LLP and affiliated the truth at Introduction TO E-COMMERCE5 Contents3 B2C business The

2 Process model and its variants The pricing challenge The fulfilment challenge The payment challenge B2C-business and CRM B2C software systems Exercises 854 B2B business The process model and its variants B2B software systems Exercises 1065 Impact of E-Commerce Ethics, morale & technology Ethical aspects of ICT Overall impacts of E-Commerce Specific impacts of E-Commerce Exercises 1286 Security & compliance management Foundations of risk management Compliance Management Information security management (ISM) Technology Legal aspects of E-Commerce Exercises 1527 Electronic payment Business and money The payment challenge Payment procedures Receivables management Cyber money Exercises 170 Introduction TO E-COMMERCE6 Contents8 Performance management Foundations of performance analysis ICT performance management Web analytics Exercises 1949 Advices for Exercises Basics and definitions Frameworks and architectures B2C business B2B business Impact of E-Commerce Security and compliance management Electronic payment Performance management 205 References

3 207 Introduction TO E-COMMERCE7table of abbreviationsTABLE OF ABBREVIATIONS3 GPP3rd Generation Partnership ProjectAESA dvanced Encryption StandardAIApplication IdentifierANSIA merican National Standards InstituteAPIA pplication Programming InterfaceAPICSA merican Production and Inventory Control SocietyASPA pplication Service ProvidingAT MAutomated Teller MachineB2 BBusiness to BusinessB2 CBusiness to Customer/ConsumerBGBB rgerliches Gesetzbuch (German Civil Law)BICBank Identifier CodeBMEB undesverband Materialwirtschaft, Einkauf und Logistik (Association Materials Management, Purchasing and Logistics)BMPW indows BitmapBOBBox of BitsBPRB usiness Process Re-engineeringBSIB undesamt f r Sicherheit in der Informationsverarbeitung (German Federal Office for Information Security)

4 C2 CCustomer to CustomerC2 GCitizen to GovernmentCACertification AuthorityCAxComputer Aided x CDAC ontent Delivery ApplicationCDMACode Division Multiple AccessCERNC onseil Europ en pour la Recherche Nucl aireINTRODUCTION TO E-COMMERCE8table of abbreviationsC LVCustomer Lifetime ValueCMAC ontent Management ApplicationCMSC ontent Management on DeliveryCORBAC ommon Object Request Broker ArchitectureCPACost per ActionCPCCost per ClickCPSC ertification Practice StandardCPxCost per x CRLC ertification Revocation ListCRMC ustomer Relationship ManagementCRVC ustomer Referral ValueCSMA/CDCarrier Sense Multiple Access/Collision DetectionCSPC loud Service ProvidercXMLcommerce XMLDENICDE Network Information Centre (DE =.)

5 De: top level domain)DESData Encryption StandardDoDDepartment od DefenceDTDD ocument Type DefinitionEAIE nterprise Architecture IntegrationEANE uropean Article NumberEDGEE nhanced Data Rate for GSM EvolutionEDIE lectronic Data InterchangeEEEnterprise EditionEFFE lectronic Frontier gratiaINTRODUCTION TO E-COMMERCE9table of abbreviationsEHIEuroHandelsInstitut (EuroTradeInstitute)EMOTAE uropean E-Commerce and Mail Order Trade AssociationERPE nterprise Resource ceteraETSIE uropean Telecommunications Standards InstituteeWoMelectronic World of MouthFAQF requently Asked QuestionsFDDIF iber Distributed Data InterfaceFTPFile Transfer ProtocolG2 BGovernment to BusinessG2 CGovernment to CitizenG2 EGovernment to EmployeesG2 GGovernment to GovernmentGIFG raphics Interchange FormatGPRSG eneral Packet Radio ServiceGRCG overnance.

6 Risk and ComplianceGSMG lobal System for Mobile CommunicationsGTING lobal Trade Item NumberHSCSDHigh Speed Circuit Switched DataHSDPAHigh Speed Downlink Packet AccessHTMLH ypertext Markup LanguageHTTPH ypertext Transfer ProtocolIaaSInfrastructure as a ServiceIANAI nternet Assigned Numbers AuthorityIBMI nternational Business MachinesICANNI nternet Corporation for Assigned Names and NumbersINTRODUCTION TO E-COMMERCE10table of abbreviationsICCI ntegrated Circuit CardICTI nformation and Communication Technology IDCI nternational Data CorporationIDEAI nternational Data Encryption estIECI nternational Electrotechnical CommissionIEEEI nstitute of Electrical and Electrotechnical EngineersIETFI nternet Engineering Task ForceIIS(Microsoft)

7 Internet Information ServicesIMAPI nternet Message Access ProtocolIMTI nternational Mobile TelecommunicationsIPInternet ProtocolIPngInternet Protocol next generationISBNI nternational Standard Book NumberISMI nformation Security ManagementISOI nternational Standards OrganizationISSNI nternational Standard Series NumberITInformation TechnologyITILIT Infrastructure LibraryJDBCJava Database ConnectivityJNIJava Native InterfaceJVMJava Virtual MachineKPIKey Performance IndicatorLDAPL ightweight Directory Access ProtocolMABM ulti-Author BlogMDMessage DigestINTRODUCTION TO E-COMMERCE11table of abbreviationsMPMM anufacturing Process ManagementMROM aintenance, Repair, OperationsMRPM aterial Requirements PlanningNGONon-Governmental OrganizationNISTN ational Institute of Standards and TechnologyOCIOpen Catalogue InterfaceODBCOpen Database ConnectivityOECDO rganization for Economic Co-operation and DevelopmentOMGO bject Management GroupORBO bject Request BrokerOSIOpen Systems InterconnectionP3 PPlatform for Privacy PreferencesPaaSPlatform as a ServicePCIP ayment Card IndustryPDAP ersonal Digital AssistantPDFP ortable Document FormatPDMP roduct Data ManagementPKCSP ublic Key Cryptography StandardPKIP ublic Key InfrastructurePLMP roduct Lifecycle ManagementPMBOKP roject Management Body of KnowledgePOP3 Post Office Protocol Version 3

8 POSP oint of SalePPMP roduct and Portfolio ManagementRARegistration AuthorityRFCR equest for CommentINTRODUCTION TO E-COMMERCE12table of abbreviations12 RFIDR adio Frequency IdentificationRFMR ecency, Frequency, MonetaryRFxRequest for x ROIR eturn on InvestmentRSAR ivest, Shamir and AdlemanRSSRich Site SummarySaaSSoftware as a ServiceSAPS ysteme, Anwendungen und Produkte (Systems, Applications and Products) = name of a big German software firmSCCS upply Chain CouncilSCMS upply Chain ManagementSCORS upply Chain Operations ReferenceSCRMS ocial Media CRMTMP PRODUCTIONNY026057 BPSTANKIEgl/rv/rv/bafACCCTR0005 Bookboon Ad Creative46 x 412/13/2013 Bring your talent and passion to aglobal organization at the forefront ofbusiness, technology and how great you can be.

9 Visit 2013 Accenture. All rights TO E-COMMERCE13table of abbreviationsSESoftware EngineeringSEStandard EditionSEOS earch Engine OptimizationSETS ecure Electronic TransactionSHAS ecure Hash AlgorithmSIIAS oftware & Information Industry AssociationSIMS ubscriber Identity ModuleSLAS ervice Level AgreementSMSS hort Message ServiceSMTPS imple Mail Transfer Protocol SNSS ocial Networking SiteSOAPS imple Object Access ProtocolSQLS tructured Query LanguageSRMS upplier Relationship ManagementSSOS ingle Sign OnStGBStrafgesetzbuch (German Criminal Law)TCPT ransmission Control ProtocolTKGT elekommunikationsgesetz (German Telecommunication Act)TMGT elemediengesetz (German Tele Media Act)

10 T VTechnischer berwachungsverein (Technical Control Association)UCSU niversal Coded Character SetUDIU niversal Document IdentifierUMTSU niversal Mobile Telephone SystemUPSU ninterruptable Power SupplyURIU nified Resource IdentifierURLU niform Resource LocatorINTRODUCTION TO E-COMMERCE14table of abbreviationsUSAU nited States of AmericaVIPV ertical Information PortalW3 CWorld Wide Web ConsortiumWCCWeb Content ControllingWCPMWeb Content Performance ManagementWLANW ireless Local Area NetworkWPMWeb Performance ManagementWSDLWeb Services Description LanguageWUCWeb User ControllingWUPMWeb User Performance ManagementWWWW orld Wide WebXHTMLE xtended HTMLXMLE xtended Markup LanguageXMPPE xtensible Messaging and Presence