Likert-Type Scale Items

1 Likert-Type Scale Response Anchors Citation: Vagias, Wade M. (2006). Likert-Type Scale response anchors. Clemson International Institute for Tourism & research Development, Department of Parks, Recreation and Tourism Management. Clemson University. Level of Acceptability My beliefs Level of Support/Opposition 1 Totally unacceptable 1 Very untrue of what I believe 1 Strongly oppose 2 Unacceptable 2 Untrue of what I believe 2 Somewhat oppose 3 Slightly unacceptable 3 Somewhat untrue of what I 3 neutral 4 Neutral believe 4 Somewhat favor 5 Slightly acceptable 4 Neutral 5 Strongly favor 6 Acceptable 5 Somewhat true of what I. 7 Perfectly Acceptable believe Level of Probability 6 True of what I believe 1 Not probable Level of Appropriateness 7 Very true of what I believe 2 Somewhat improbable 1 Absolutely inappropriate 3 Neutral 2 Inappropriate Priority.

2 4 Somewhat probable 3 Slightly inappropriate 1 Not a priority 5 Very probable 4 Neutral 2 Low priority 5 Slightly appropriate 3 Somewhat priority Level of Agreement 6 Appropriate 4 Neutral 1 Strongly disagree 7 Absolutely appropriate 5 Moderate Priority 2 Disagree 6 High priority 3 Neither agree or disagree Level of Importance 7 Essential priority 4 Agree 1 Not at all important 5 Strongly agree 2 Low importance Level of Concern 3 Slightly important 1 not at all concerned Level of Desirability 4 Neutral 2 Slightly concerned 1 Very undesirable 5 Moderately important 3 Somewhat concerned 2 Undesirable 6 Very important 4 Moderately concerned 3 neutral 7 Extremely important 5 Extremely concerned 4 Desirable 5 Very desirable Level of Agreement Priority Level 1 Strongly disagree 1 Not a priority Level of Participation 2 Disagree 2 Low priority 1 No, and not considered 3 Somewhat disagree 3 Medium priority 2 No, but considered 4 Neither agree or 4 High priority 3 Yes disagree 5 Essential 5 Somewhat agree Frequency 5 point 6 Agree Level of Problem 1 Never 7 Strongly agree 1 Not at all a problem 2 Rarely 2 Minor problem 3 Sometimes Knowledge of Action 3 Moderate problem 4 Often 1 Never true 4 Serious problem 5 Always 2 Rarely true 3 Sometimes but Affect on X Frequency infrequently true 1 No affect 1 Never 4 Neutral 2 Minor affect 2 Rarely 5 Sometimes true 3 Neutral 3 Occasionally 6 Usually true 4 Moderate affect 4 A moderate amount 7 Always true 5 Major affect 5 A great deal Reflect Me?

3 Level of Consideration Frequency of Use 1 Very untrue of me 1 Would not consider 1 Never 2 Untrue of me 2 Might or might not consider 2 Almost never 3 Somewhat untrue of me 3 Definitely consider 3 Occasionally/Sometimes 4 Neutral 4 Almost every time 5 Somewhat true of me 5 Every time 6 True of me 7 Very true of me Frequency 7 point Level of Difficulty Level of Satisfaction 5 point 1 Never 1 Very difficult 1 Not at all satisfied 2 Rarely, in less than 10% 2 Difficult 2 slightly satisfied of the chances when I could 3 Neutral 3 moderately satisfied have 4 Easy 4 Very satisfied 3 Occasionally, in about 5 Very easy 5 Extremely satisfied 30% of the chances when I. could have Likelihood Level of Satisfaction 7 point 4 Sometimes, in about 1 Extremely unlikely 1 Completely dissatisfied 50% of the chances when I 2 unlikely 2 Mostly dissatisfied could have 3 Neutral 3 Somewhat dissatisfied 5 Frequently, in about 70% 4 likely 4 neither satisfied or of the chances when I could 5 Extremely likely dissatisfied have 5 Somewhat satisfied 6 Usually, in about 90% of Level of Detraction 6 Mostly satisfied the chances I could have.

4 1 detracted very little 7 Completely satisfied 7 Every time 2 . 3 Neutral Level of Quality 5 point Amount of Use 4 1 Poor 1 Never use 5 Detracted very much 2 Fair 2 Almost never 3 Good 3 Occasionally/Sometimes Good / Bad 4 Very good 4 Almost every time 1 Very negative 5 Excellent 5 Frequently use 2 . 3 Neutral Comparison of Two Products Level of Familiarity 4 1 much worse 1 not at all familiar 5 Very positive 2 somewhat worse 2 Slightly familiar 3 about the same 3 Somewhat familiar Barriers 4 somewhat better 4 Moderately familiar 1 Not a barrier 5 much better 5 Extremely familiar 2 Somewhat of a barrier 3 Moderate barrier Level of Responsibility Level of Awareness 4 Extreme barrier 1 Not at all responsible 1 not at all aware 2 somewhat responsible 2 Slightly aware Level of Satisfaction 5 point 3 mostly responsible 3 Somewhat aware 1 Very dissatisfied 4 completely responsible 4 Moderately aware 2 dissatisfied 5 Extremely aware 3 unsure Level of Influence 4 satisfied 1 not at all influential 5 Very satisfied 2 slightly influential 3 somewhat

5 Influential 4 very influential 5 extremely influential