LIVERY AND LOGO GUIDE - Amtrak

1 1 LIVERY AND logo GUIDEC opyright February 2019 the National Railroad Passenger rights reserved. No part of this publication may be reproduced or transmitted, in any form or by any means (electronic, mechanical, photocopy, etc.) without the prior written permission of is a registered trademark of Pantone, is a registered service mark of the California Department of , Amtrak California, Amtrak Cascades, Acela, Acela Express, Amfleet, Cascades, Metroliner, Pacific Surfliner, Sightseer Lounge, Superliner, Surfliner, and Viewliner are service marks of the National Railroad Passenger and learn about Amtrak 's different liveries and primary logos, with full color examples and descriptions spanning over four decades of American passenger rail history. Adapted from the Amtrak Paint Scheme and logo Branding GUIDE , this condensed LIVERY and logo GUIDE provides a general overview of these main components of Amtrak branding. Additional brand resources and technical specifications are made available for official purposes and licensees.

2 Please note Amtrak 's trademarks are protected by law and may not be reproduced, modified or otherwise distributed without prior approval from the Amtrak Brand Management Team, logo IS THE MOSTVISUALLY RECOGNIZABLE ASPECT OF A ARROWTHE TRAVELMARKTHE ACELA LOGOPHASES I-VISERVICE SPECIFIC0304050725 LogosLiveries/Paint Schemes3 THE ARROWA bout The ArrowDebuting in 1971 and used as the primary logo until 1999, the Amtrak Arrow (aka motion-mark or chevron) is a crisp, motion-oriented design signifying speed and purpose of direction, featuring the national colors of red, white and blue. The name Amtrak is a contraction and blending of the concepts American and track. OrientationThe Arrow lockup is comprised of two parts: the Amtrak logotype and the Arrow symbol. The two configurations are the Vertical Lockup of the Arrow (01, top) and the Horizontal Lockup (01, bottom). These signatures are presented as fixed units without alteration to the positioning of their VariationsThe Arrow occurs in thefollowing versions:01 color02 black03 white04 outlineThe original logotype (above) as used on the Arrow logo is a unique customized variation of the Helvetica LogoThe Wordmark01020304 ARROWL ogos4 THE TRAVELMARKA bout The TravelmarkLauched in 2000 and the primary logo of today, the Travelmark is suggestive of movement, using abstract lines and negative space, creating two rails that curve toward the Travelmark is comprised of two parts: the Amtrak logotype and the Travel symbol.

3 The two configurations are the Vertical Lockup of the Travelmark (01, top), and the Horizontal Lockup (01, bottom). These signatures are presented as fixed units without alteration to the positioning of their VariationsThe Travelmark occurs in thefollowing versions:01 color ( Amtrak Blue)02 black03 whiteThe Logo010203 TRAVELMARKL ogos5 THE ACELA LOGOA boutAdopted in 2000, the name Acela is derived from the words "acceleration" and "excellence." The symbol is an abstraction of a sea turtle s fin, instilling stately and peaceful progress through blue waters. Together they form the Acela brand mark or Acela logo is comprised of two parts: the "fin" symbol and the logotype. The two main configurations are: Vertical (01, top) and Horizontal (01, bottom).Color VariationsThe Acela logo occurs in thefollowing versions:01 4-color gradient02 1-color03 black04 whiteThis exception is exclusive to power cars only, and occurs in both horizontal and vertical configuration. The orientation of the fin symbol always faces toward the nose of the locomotive.

4 The Logo01020304 ACELAa- 2 NEC LIVERY Design GuidelinesIs sue Date: Drawing New Br andSignature Lock-up and De nitionsOur distinctive new brand has been designed to conveythe superior le vel of service passengers will experiencewhile tr aveling in the new brand is composed of a 'Motion Window' in a gradation fr om Sky Blue to Acela Blue, and thewor dmark in 'Acela' in Acela Blue. Together theseelements form a signature lock-up which cannot bealter ed in any guidelines in this book have been car efully prepar edto express our new standards of quality and customerfocus, and to ensure Amtrak 's legal right to what willbecome a valuable corporat e asset. In order to supportthese goals, the new brand will appear consistently andprofessionally across a wide variety of : 1 2379 West Br oadway, 5th oorNew York, NY 10012212 625 3770 tel212 625 3128 fax2 color ver tical signature lock-up electronic lename: L_PV_2C2 color 'Flopped' v er tical signature lock-upNote: this lock-up is for use on the engineonly as indicat color ver tical signature lock-up electronic lename: WindowWor d MarkSky BlueAcela BlueScale: Flopped Symbol Logos66 OUR TRAINS ARE THE ICONIC COMPONENT OF OUR representation of each Amtrak paint scheme was applied to a current locomotive for the Amtrak 40th Anniversary, pictured above on May 1, fleet of equipment was inherited in 1971 and came decorated in a variety of predecessor colors and motifs.

5 The locomotive in the inset photo had the arrow logo applied in 1971 for publicity purposes, calling attention to the need for a uniform identity. In 1972, the first official LIVERY was rolled out, and over the years Amtrak paint schemes have changed as our brand evolves. This section identifies LIVERY names (referred to as Phases), color names and a sampling of paint scheme variants and their general characteristics. 6 PAINT SCHEMES7 PHASE IPaint SchemesPlatinum Mist body, Black underbody, Amtrak Red noses and an Amtrak Her-itage Blue stripe on each side that dips down at both ends toward the : GG1 Color PaletteLocomotive Variant GG1 PHASE IIntroduced in 1972 Platinum Mist body, Amtrak Red nose, Black roof and underbody, and large nose-facing Arrow logo . Pictured: SDP40F Color PaletteLocomotivesAMTRAK HERITAGE BLUEAMTRAK REDPLATINUM MISTAMTRAK HERITAGE BLUEBLACKAMTRAK REDPLATINUM MISTBLACK8 PHASE IPaint SchemesLocomotive Variant Non-Revenue LocomotivesPlatinum Mist body, Amtrak Red angled toward front, Black roof and underbody, and large nose-facing Arrow logo .

6 Some units feature black that angles toward a "V" shape on the : GP9, GP7 Color PaletteAMTRAK HERITAGE BLUEAMTRAK REDT rainset Variant UAC TurboTrainCARBODY WHITEC arbody White body, Black un-derbody, striping consisting of Amtrak Red above Amtrak Her-itage Blue separated by a White pin stripe, nose-facing Arrow lo-gos, and Amtrak Red noses. Pictured: UAC TurboTrainColor PaletteAMTRAK HERITAGE BLUEAMTRAK REDBLACKPLATINUM MISTBLACKPHASE IContinued9 PHASE IPaint SchemesPHASE IContinuedStainless steel body, Light Gray underbody, and striping consisting of Amtrak Red above Amtrak Heritage Blue with White pinstripes on top, between and below. Cab ends feature vertical columns of Amtrak Red, White and Amtrak Heritage : Metroliner Color PaletteSelf-Propelled Variant Metroliner , RDCAMTRAK HERITAGE BLUECARBODY WHITEAMTRAK REDLIGHT GRAYC arbody White body, Black under-body, striping consisting of Amtrak Red above Amtrak Heritage Blue separated by a White pin stripe, and nose-facing Arrow logos.

7 Striping instead of a red : RTG I Turboliner Color PaletteTrainset Variant RTG I TurbolinerAMTRAK HERITAGE BLUEAMTRAK REDCARBODY WHITEBLACK10 PHASE IPaint SchemesPlatinum Mist or stainless steel body, Black underbody, striping consisting of Amtrak Red above Amtrak Heritage Blue with White pinstripes on top, between and below, with one Arrow symbol per side on White fields at or near the end of the car. Pictured: Amfleet I CoachColor PalettePassenger Cars Single ArrowPassenger Cars Opposite ArrowsAMTRAK HERITAGE BLUEBLACKAMTRAK REDPLATINUM MISTP latinum Mist or stainless steel body, Black underbody, striping consisting of Amtrak Red above Amtrak Heritage Blue with White pinstripes on top, between and below, with Arrow symbols on White fields at or near the ends of the car. Pictured: Heritage 10-6 SleeperColor PaletteAMTRAK HERITAGE BLUEBLACKAMTRAK REDPLATINUM MISTPHASE IContinued11 PHASE IIPaint SchemesPlatinum Mist and stainless steel body, black underbody, and striping con-sisting of Amtrak Red above Amtrak Heritage Blue with White pinstripes on top, between and below.

8 Cab ends feature large red and blue fields sepa-rated by a White Helvetica : Metroliner Color PaletteSelf-Propelled Variant Metroliner PHASE IIIntroduced in 1975 Platinum Mist body, Black underbody, and striping consisting of Amtrak Red above Amtrak Heritage Blue with White pinstripes on top, between and : P30 CHColor PaletteLocomotivesAMTRAK HERITAGE BLUEBLACKAMTRAK REDPLATINUM MISTAMTRAK HERITAGE BLUEBLACKAMTRAK REDPLATINUM MIST12 PHASE IIPaint SchemesPassenger CarsPlatinum Mist or stainless steel body, Black underbody, and striping consisting of Amtrak Red above Amtrak Heritage Blue with White pinstripes on top, between and : Superliner CoachColor PaletteAMTRAK HERITAGE BLUEBLACKAMTRAK REDPLATINUM MISTS tandard overall stripe pattern height is 34". Some instances of non-stan-dard heights occur. Examples include Sightseer LoungeSM car stripes angled up in a stylized transition to span the height of the large windows, and Heritage cars with reduced stripe heights to fit the window : Superliner Sightseer LoungeSMStripe Pattern2"2"2"14"14"34"PHASE IIContinued13 PHASE IIIP aint SchemesPlatinum Mist body, Black underbody and roof with connecting mask around windshields, and striping consisting of Amtrak Red above White, above a large Amtrak Heritage Blue field that extends to the sill and into the pilots.

9 Pictured: AEM-7 Color PaletteLocomotive Variant AEM-7 PHASE IIII ntroduced in 1976 Platinum Mist body, Black roof with Black mask that extends down through cab windows at a hard angle and continues over the nose, Black underbody, and 24" tall stripe band with equal height Amtrak Red, White, and Amtrak Heritage : F40 Color PaletteLocomotivesAMTRAK HERITAGE BLUEBLACKAMTRAK REDPLATINUM MISTAMTRAK HERITAGE BLUEBLACKAMTRAK REDPLATINUM MIST14 Paint SchemesPHASE IIIL ocomotive Variant Non-Revenue LocomotivesPlatinum Mist body, Black roof and underbody. The Non-Revenue variant does not include a Black mask around cab : GP38 and SW1000rColor PaletteBLACKPLATINUM MISTP latinum Mist body, Charcoal Gray roof, Black underbody, and unique stylized striping consist-ing of Amtrak Deep Red, White, and Amtrak Deep : Dash 8-32 BWHC olor PaletteLocomotive Variant Dash 8-32 BWHAMTRAK DEEP BLUEBLACKAMTRAK DEEP REDPLATINUM MISTCHARCOAL GRAYPHASE IIIC ontinued15 PHASE IIIP aint SchemesCarbody White body and roof, Black underbody, Black mask around cab windows, and striping consisting of Amtrak Red above White, above a large Amtrak Heritage Blue field that extends to the sill.

10 Later applications of this variant included reduced red and white stripe heights of 8" each and black : RTL I TurbolinerColor PaletteTrainset/Locomotive/Passenger Car Variant RTL I, RTG I & II Turboliners, LRCPHASE IIIC ontinuedPlatinum Mist body and underbody, Charcoal Gray roof, and striping consisting of Amtrak Deep Red above White, above Amtrak Deep Blue with White pinstripe trim. Stripes fade-out toward the rear of the locomotive on P40 and P32AC-DM models only. Pictured: P32AC-DMColor PaletteLocomotive Variant P40, P32AC-DM Amtrak HERITAGE BLUECARBODY WHITEAMTRAK REDBLACKAMTRAK DEEP BLUEAMTRAK DEEP REDPLATINUM MISTCHARCOAL GRAY16 Paint SchemesPHASE IIIP assenger CarsPlatinum Mist or stainless steel body, Black underbody, and striping consist-ing of Amtrak Red above White (8" tall), above Amtrak Heritage Blue. Note: Red and blue stripe heights are usually equal, but height varies by fleet; most are 8" tall, however Super-liners are 13".Pictured: Amfleet II CoachColor PaletteAMTRAK HERITAGE BLUEBLACKAMTRAK REDPLATINUM MISTP assenger Car Variant Viewliner IIPlatinum Mist or stainless steel body, Anthracite Gray underbody, equal 8" high stripes consisting of Amtrak Red above White, above Amtrak Heritage Blue and an Amtrak Red sill pinstripe.