MAP FOR IMPACT

1 MAP FOR IMPACT : THE VICTORIAN social ENTERPRISE. MAPPING PROJECT 2017. NOVEMBER 2017. $. b 60,000. ECONOMIC IMPACT JOBS. COMMISSIONED BY: iStock/ALotOfPeople ABOUT THIS REPORT. This report was commissioned by the Victorian Aurora Elmes Research Assistant Government, Department of Economic Development, Jobs, Transport and Resources as part of the Dawson Grace Research Assistant implementation of the Victorian social Enterprise Dr. Zara Lasater Research Assistant Strategy. The project was led by Professor Jo Barraket and managed by Dr Erin Castellas. The full research Dr. Jo McNeill Research Assistant team is listed below. Deepanwita Panda Research Assistant Prof. Jo Barraket Project Lead Fanny Rios Research Assistant Dr. Erin I. Castellas Project Manager Nicola Hannigan Communications Roksolana Suchowerska Researcher Andrew Traucki Communications Dr.

2 Kiros Hiruy Data Analysis Manager Jozz Scott Web Design A/P Malcolm Abbott Economist Hannah Murphy Report Design Dr. Mike Moran Researcher Dr. Christina Ting Data Visualization The suggested citation for this report is Castellas, E., Barraket, J., Hiruy, K., and Suchowerska, R. (2017). Tracy DeCotta Data Visualization Map for IMPACT : The Victorian social Enterprise Dr. Chris Mason Advisor Mapping Project. Hawthorn: Centre for social IMPACT Swinburne. Dr. Chris Dembek Advisor The analysis presented in this document is that of Prof. Robyn Eversole Advisor the authors and may not reflect the views of the Victorian Government. Prof. Jane Farmer Advisor ISBN 13: 978-0-9806708-7-5. Libby Ward-Christie Advisor This work is licensed under the Creative Commons Attribution Non-Commercial International Isabelle Asfar Research Assistant License.

3 Jordan Brown Research Assistant DOI: ACKNOWLEDGEMENTS. This project was commissioned by the Victorian Government Department of Economic Development, Jobs, Transport, and Resources (DEDJTR) as part of the implementation of the Victorian social Enterprise Strategy. social Traders and a number of other stakeholders provided important access to proprietary data to support the project. Members of the Industry Reference Group provided input to the project design and analysis of findings. A number of stakeholder organisations also actively assisted in sharing information and promoting the project to their networks. The project team particularly thanks: All the Victorian social enterprises and intermediaries that participated in this project! Industry Reference Group Department of Environment, Land, Water and Planning Bendigo Bank, Michael Spiegel Haven Housing and partners Cultivate Farms, Sam Marwood Ian Potter Foundation social Traders, Katherine Kennedy IMPACT Investing Australia social Ventures Australia, Gillian Turnbull Inner North Community Foundation STREAT, Rebecca Scott Regional Arts Victoria The Difference Incubator, Anthea Smits social Enterprise Finance Australia (SEFA).

4 Victorian Regional Community Leadership Programs Secretariat, Katrina Baddeley Greater Shepparton City Council social Traders Data Partners social Ventures Australia Australian Bureau of Statistics Westpac Foundation Australian Tax Office B Lab Australia Promotion Partners Business Council of Cooperatives and Mutuals social Change Central City of Ballarat social Traders City of Melbourne social Ventures Australia Colac Otway Shire The Difference Incubator Department of Economic Development, Jobs, Victorian Regional Community Leadership Transport and Resources Programs Secretariat MAP FOR IMPACT 1. iStock/mum_ble CONTENTS. EXECUTIVE 4. 7. BACKGROUND AND 7. PROJECT PHASE 1: IDENTIFYING VICTORIAN social PHASE 2: UNDERSTANDING social ENTERPRISE CHARACTERISTICS AND ESTIMATED POPULATION OF social ENTERPRISES IN BREADTH AND DIVERSITY OF VICTORIAN social CONTRIBUTING TO A DIVERSE AND INCLUSIVE 15.

5 DELIVERING social 20. RESPONDING TO social OPPORTUNITIES FOR 31. IMPLICATIONS AND NEXT 35. 37. social ENTERPRISE AND INCLUSIVE 37. COMMUNICATION AND ENGAGEMENT WITH social LINKING SUPPLY AND INTERMEDIARY SUPPORT PROVIDING APPROPRIATE FINANCIAL CAPITAL TO social 40. 41. APPENDIX ONE: 41. APPENDIX TWO: SURVEY MAP FOR IMPACT 3. EXECUTIVE SUMMARY. $. 60,000. JOBS. 60,000 jobs created by ECONOMIC IMPACT Victorian social Enterprises Victorian social enterprises ( of the Victorian contribute $ billion to the workforce). Victorian economy. 12,000. JOBS FOR PEOPLE. 4,000. JOBS FOR LONG-TERM. 985. JOBS FOR INDIGENOUS. WITH A DISABILITY UNEMPLOYED PEOPLE AUSTRALIANS. 12,000 jobs are created for 4,000 jobs are created for 985 jobs are created for people with a disability long-term unemployed people lndigenous Australians REGIONAL BARRIERS.

6 43% of Victorian 54% of Victorian 43% 54%. social enterprises are social enterprises located in regional think the biggest areas barrier to growth is limited time or resources for marketing 42,000. VOLUNTEERS. 62% 69%. 42,000 individuals in the MEASURE SERVICES. 62% of Victorian 69% of Victorian community participate as social enterprises social enterprises volunteers in the work of measure social sell services Victorian social enterprises IMPACT per year AGE TRADE. 53% of Victorian 81% of Victorian 81%. social enterprises 53%. social enterprises'. are under 10yrs old, trade takes place with an average age in Victoria of 19yrs and median age of 10yrs 4 MAP FOR IMPACT . MELBOURNE. 3,500. social ENTERPRISE social ENTERPRISES. LOCATIONS PER Victoria has 3,500 social enterprises (as of 2017).

7 1000 RESIDENTS. The City of Melbourne has more on-ground operations per capita than any other Local Government Authority, with social enterprises locations per 1,000 residents 41% 241 50%. PERSON HRS. Victorian social TARGET enterprises receive an GENDER. 41% of Victorian average of 241 person 50% of Victorian enterprises target hours of in-kind social enterprises support at a support received per are led by particular geographic year women community social PROCUREMENT INDUSTRIES. 75% of Victorian social 29% of Victorian 29%. enterprises think their 75%. social enterprises biggest opportunity operate in cultural for growth is social and recreational procurement services 84. %. 55% 29%. INCOME GLOBAL. 55% of Victoria's total TRADE LOCAL IMPACT . social enterprise 29% of Victorian 84% of the social IMPACT of income comes from social enterprises trade (selling Victorian social enterprises trade internationally products/ services) is within Victoria MAP FOR IMPACT 5.

8 6 MAP FOR IMPACT . iStock/FatCamera INTRODUCTION. In recent years, public and policy interest in social enterprise and its impacts has grown. Yet, little is social ENTERPRISES ARE. known about the characteristics and impacts of social enterprise. In February 2017, the Victorian ORGANISATIONS: Government launched its first social Enterprise Strategy. The Strategy seeks to improve and expand that are led by an economic, social , on government support for Victorian social enterprises cultural, or environmental mission and to position Victoria's social enterprises as consistent with a public or community national leaders in driving employment participation benefit;. and inclusive economic growth. This report was commissioned as part of the implementation of the service a substantial portion of their social Enterprise Strategy and provides the first ever income from trade; and baseline analysis of social enterprises in Victoria, with a particular focus on the size of the social enterprise reinvest the majority of their profit/.

9 Population, its characteristics and impacts. This surplus in the fulfilment of their mission. report will be useful to social enterprise operators, Victoria's social Enterprise Strategy (DEDJTR, 2017). policy makers, social enterprise intermediaries, and researchers. BACKGROUND AND PURPOSE. As part of the wider economy, Victorian social This report presents the first comprehensive attempt enterprises historically have played an important role to map the scope and impacts of social enterprise in delivering services, fostering economic participation in Victoria. There is no universally accepted definition and contributing to social innovation. Australia has a of social enterprise. For the purposes of this research, strong history of enterprising third sector organisations social enterprise is defined in accordance with the including not for profits, cooperatives and mutuals Victorian social Enterprise Strategy (see inset text - delivering goods and services in response to definition above) which itself is derived from research community needs (Lyons, 2001).

10 The history of conducted by members of the Centre for social inheritance taxes in Australian states led to a relatively IMPACT Swinburne (Barraket et al., 2010). strong concentration of institutional philanthropy and The aims of the research, as determined by the not for profit organisations in Victoria through to the Victorian Government, are to: end of the last century (Philanthropy Australia, 2016). However, recent data suggest that, while Victoria is 1. Identify, locate and characterise Victoria's still well-represented in its number of not for profit population of social enterprises and key organisations per capita, the ACT and Tasmania have intermediaries; and recently outstripped other states and territories on 2. Inform the Victorian social Enterprise Strategy this measure (Cortis et al.)