Mark Scheme (Results) Summer 2019

1 Mark Scheme (Results) Summer 2019 Pearson Edexcel GCSE Business 1BS0/01 Paper 1 Investigating Small Business Edexcel and BTEC Quali fications Edex cel and BTEC qualifications come from Pearson, the world s leading learning company. We provide a wide ra nge of qu alifications including academic, vocational, occupational and specific programmes for employers . For further information, please visit our website at Our webs ite subject pages ho ld useful resources, suppo rt material and liv e feeds fr om our subject ad visors giving you access to a portal of infor mation.

2 If you have any subject specific questions about this specification that require the help of a subject specialist, you may find our Ask The Expert email service helpful. Pears on: helping pe ople progress, everywhere Our aim is to help everyone progress in their l ives through education. We believ e in ev ery kind of learning, for all kinds of people, wherever they are in the world. We ve been involved in education for ov er 15 0 years, and by working across 70 countries, in 10 0 l anguages, we have built an internatio na l reputation for our commitment to high standards and raising ac hievement through innovation in education.

3 Find out more about how we can help you and your students at: April 20 19 Publications Code 1BS0_01_MSC_2019_08_22 All the material in this publication is copyright Pearson Educ ation Lt d 20 19 General Marking Guidance All candidates must receive the same treatment. Examiners must mar k the first cand idate in exactly the same way as they mark the last. Mark schemes should be applied positively. Cand idates must be rewarded for what they hav e shown they can do rather than penalised for omissions.

4 Exami ners should mark accordi ng to the mark Scheme not according to their perception of where the grade boundaries may lie. There is no ceiling on achiev ement. All marks on the mark Scheme should be used appropriately. All the marks on the mark Scheme are desi gned to be awarded. Examiners should alway s award full mar ks if deserved, if the answer matches the mark Scheme . Examiners should also be prepared to award zero marks if t he candidate s response is not worthy of credi t accord ing to the mark Scheme .

5 Where some judgement is required, mar k schemes will provide the principles by which marks will be awarded and exemplific ation may be limi ted. When examiners ar e in doubt regarding the application of the mark Scheme to a candidate s response, the team leader must be consulted. Crossed out work should be marked UNLESS the candidate has replaced it with an alternative response. Mark schemes will indicate within the table where, and which strands of QWC, are bei ng assessed. The strands ar e as follows: i) ensure that text is legible and that spelling, punctuat ion and grammar are accurate so that meaning is clear ii) elect and use a form and style of writing appropriate to purpose and to compl ex subject matter iii) orga nise information clearly and coherently, us ing specialist vocabular y when appropriate.

6 Section A Question number Answer Mark 1(a) C - Trade credit (1) AO1a Question number Answer Mark 1(b) B - The value of one currency in terms of another currency (1) AO1a Question number Answer Mark 1(c) Award 1 mark for identification of a benefit, plus 2 further marks for explaining th is benefit up to a to tal of 3 marks. An entrepreneur could receive support and training (1). This means they are less likely to make poor business decisions (1), which reduces the chance of business failure (1). The entrepreneur could benefit from national advertising campaigns (1) because they have access to a larger advertising budget (1).

7 This means the business will have increased brand awareness (1). Accept any oth er appropriate response. Answers th at list more th an one benefit with no explanation will be awarded a maximum of 1 mark. (3) AO1a=1 AO1b=2 Question number Answer Mark 1(d) Award 1 mark for identification of one way, plus 2 further marks for explaining th is way up to a to tal of 3 marks. A small business could use market segmentation by using gender (1). Different products can be targeted to customers depending on if they are male or female (1). This will lead to a business being able to meet the needs of those particular customers (1).

8 A small business could segment a market using income (1). People with a higher level of income are more likely to buy luxury goods (1). This means a business could develop a higher quality product to target these customers (1). Accept any oth er appropriate response. Answers th at list more th an one way with no explanation will be awarded a maximum of 1 mark. (3) AO1=1 AO1b=2 Question number Answer Mark 2(a) C - Price D - Product (2) AO1a Question number Answer Mark 2(b) B - Discrimination D - Health and safety (2) AO1a Question number Answer Additional guidance Mark 2(c) Substitution into correct formula: Total Costs = 3 600 + ( 9 x 340) (1) Answer: 6 660 (1) Award fu ll marks for correct numerical answer with out working.

9 (2) AO2 Question number Answer Mark 2(d) Award 1 mark for identification of an aim, plus 2 further marks for explaining th is aim up to a to tal of 3 marks. An entrepreneur may wish to gain personal satisfaction from starting a business (1). This is because they may feel that they have achieved something in life (1) which is based on the hard work they put into starting the business (1). A non-financial aim could be independence (1). An entrepreneur is able to make their own decisions when running a business (1) instead of being told what to do as an employee (1).

10 Accept any oth er appropriate response. Answers th at list more than one aim with no explanation will be awarded a maximum of 1 mark. (3) AO1a=1 AO1b=2 Question number Answer Mark 2(e) Award 1 mark for identification of a disadvantage, plus 2 further marks for explaining th is disadvantage up to a to tal of 3 marks. Responses are based on a person s opinions (1). This means they can be very varied (1) therefore making it difficult to make a judgement on customer preferences (1). Qualitative data is mostly non-numeric (1). This makes it difficult to analyse the data (1).