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MARKETING PLAN FOR EVENT MANAGEMENT COMPANY
3.3 Finalizebusiness mission and marketing objectives 20 4 MARKETING AUDIT 22 4.1 Business environment audit 23 4.2 Competition audit 25 4.3 Organization audit 26 4.4 Service audit 28 4.5 SWOT analysis 33 5 MARKETING STRATEGY 36 5.1 Marketing mix 36 5.1.1 Mix element 1 – Product plan 36
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