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Nation branding: Concepts, Issues, Practice
management as a component of national policy (Simon Anholt) 22 Nation-branding issues and initiatives 23 Summary 31 References 31 Chapter 2 Nation-brand identity, image and positioning 35 Country Case Insight – Egypt (ZAD Group) 37 Introduction 41 Identity versus image 41 The facets of nation-brand identity 45 Deconstructing nation-brand image 46
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