Nine Things You Must Know Before Buying …

1 nine Things You must know Before Buying custom Fit Clubs Exclusive insider information on the custom Fit Industry For further information contact +44(0)1334 466728 or email This report remains the copyright of Applied Golf Technology (AGT) Ltd. It should not be reproduced in part or in total without AGT s permission. 2 Introduction If you are in the market for new custom fit clubs here are some Things you need to know so that the clubs you spend good money on help you play better golf. The 5 words at the end of the last sentence help you play better golf is our reason for providing you with the following insider information, most of which you will never hear from golf stores or golf websites because their key objective is to sell you new clubs.

2 If somehow they help you play better golf in the process, then that s a bonus. However all too often they don t perform any better than your current clubs and sometimes they may even perform worse. So if your aim of Buying new clubs is to help you play better golf, we d advise you to give the following points some careful consideration. 1 Why is custom fitting so important? Winners in all major sports will tell you how important it is to be competing with customised equipment. Golf is no exception to that rule. In fact the margin of error in golf is so small that playing with customised equipment becomes even more important.

3 Fact is you will never play to your full potential unless you are playing golf with customised equipment. Some think that it is only top players who benefit from custom fit. This is definitely not the case. Good players could possibly adapt to their equipment given enough time but they choose not to do so. They make sure their clubs are customised to fit their golf swing, rather than having to modify their golf swing to suit their clubs. The average amateur doesn t have the skill to adapt to their clubs. So all the more reason they need to be playing with custom fit clubs.

4 Tiger Woods was once asked what his best tip would be for beginners. His answer was to make sure the beginner was playing with custom fit clubs. Otherwise they will likely develop swing faults which could take years to correct. He himself has played with customised equipment from day one. His dad made sure of that. So if you seriously want to improve at the game of golf, playing with customised equipment is absolutely essential. 2 New technology by itself is of little value unless it is custom fit Today s golf magazines and websites are full of advertisements for new clubs with the latest technology and claims that they will revolutionise your game.

5 What you need to know is that this technology by itself may do nothing for your game. In fact it may even make your game worse if it is not properly fitted to your own personal requirements. Imagine for a minute that a major brand has introduced the latest running shoe with extreme spring technology in the sole, vibration dampening to reduce injury, gortex uppers to let your feet breathe, everlasting laces that never need replaced, etc, etc. For further information contact +44(0)1334 466728 or email This report remains the copyright of Applied Golf Technology (AGT) Ltd.

6 It should not be reproduced in part or in total without AGT s permission. 3 Sounds impressive, but keep in mind that the only way you will benefit from all this new innovative technology is if you buy a pair that fits your feet. Shoe size, width fitting and comfort are essential. In other words it is the fitting process which makes all of this shoe technology work. Without the fitting process the performance of this super-duper running shoe will be no better and perhaps even worse than the one you wear right now. Same goes for golf clubs. It doesn t matter what new innovative technology is in the latest revolutionary driver, if the loft, face angle, length, shaft weight or flex is wrong for you, it ain t going to improve your tee shots.

7 Remember it is the custom fitting process which allows you to fully benefit from any new technology. You would never consider Buying a pair of expensive shoes without checking your size and trying them on. So why not apply the same sound logic when Buying your new golf clubs. 3 Be wary when someone is trying to sell you custom fit clubs custom fit clubs or the custom fitting process are terms widely used in the golf industry but if anybody wants to fit you for golf clubs, your first question to them should be What do you offer in terms of custom fit? Reason being that the level of custom fitting can vary so much in relation to the time spent and the level of expertise provided by the club fitter.

8 It s like when someone says they have washed their car at the weekend. Without asking them for details, you have no way of knowing if they hosed it down in 10 minutes or spent several hours cleaning and polishing the outside and valetting the interior. If a garage offered you a 10 min basic car wash or a 2 hour complete valetting service for your car at the same price, which would you choose? Which do you think offers best value for money? A no brainer you might say. So apply the same sensible logic to custom fitting. A proper custom fit session for irons, a driver, a set of wedges or a putter could take around 1 hour for each, when performed by an experienced club fitter.

9 This allows the fitter enough time to ask relevant questions, check the spec of your current clubs, see how they perform and then fit you for new clubs. Usually the personalised fitting session will be included in the price of the clubs. This may mean the clubs are a little bit more expensive than you would pay from a discount golf store, but by having them properly custom fitted to your own personal requirements, you will have the added confidence of knowing that they will help you play to the best of your ability. In other words they will provide you with real value for money.

10 Some specialist fitting centres will also provide you with a personalised after sales service should your new clubs need some fine tuning at a later date. 4 Avoid online club fitting You may have noticed that some internet sales companies offer online fitting where you enter such Things as your height, weight, handicap, hand size, distance you For further information contact +44(0)1334 466728 or email This report remains the copyright of Applied Golf Technology (AGT) Ltd. It should not be reproduced in part or in total without AGT s permission. 4 normally hit a 6 iron, etc, etc.