소셜 미디어의 등장과 특징 - oricom.com

1 01 BRAND REPORTORICOM BRAND JOURNAL2010. , .. KT , .. , . (Mass) (Micro) .. , , .10 .. 1 40 . (Social Network Service).

2 , .. , . [ 1]. , Have some degree of trust* in the following forms of advertisingApril 2009 Recommendations from people knownConsumer opinions posted onlineBrand websitesEditorial content ( article)Brand sponsorshipsTVNewspaperMagazinesBillboar ds / outdoor advertisingRadioEmails signed up forAds before moviesSearch engine results adsOnline video adsOnline banner adsTextads on mobile phones* 90 percent of respondents trusted completely or somewhat recommendations from people they knowSource.

3 The Nielsen Company90%70%70%69%64%62%61%59%55%55%54% 52%41%37%33%24%01 04 07 SNS 08 Role of Brand Manager 10 11 ? ~ - 12 Smart Stupid [ 1. ]02 BRAND REPORTORICOM BRAND JOURNAL . A B B C A C B A C A B C . A, B, C .. 1960 . 6 .. SK.

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6 [ 2. Facebook][ 3. ]03 BRAND REPORTORICOM BRAND JOURNAL .. 2 500 . 1 500 1 .. , .. , . TV 1 100.

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8 ( ) . 8,000 . 2 3 .. , , , , , .. [ 4. ]04 BRAND REPORTORICOM BRAND JOURNAL . 160 (follower) . 1 160 , (Retweet) , , .. ?

9 TV . 14% , 78% .. < > .. 2 (Yochai Benkler) (The wealth of Nations) 2006 (The wealth of networks) . , , PC 20 , , .. 7 3.

10 1,4 . TGIF(Twitter, Google, iphone, Facebook) .. 5,000 38 . TV 5,000 13 , 4 , (iPod) 3 . 1 5 . 3 . 130 .. 8 , 80% .. , @walterpost 05 BRAND REPORTORICOM BRAND JOURNAL 30%.