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주목할 만한 SNS활용 마케팅 사례 - oricom.com

07 BRAND REPORTORICOM BRAND JOURNAL LA (Kogi BBQ) . , . Follower 6 , 200 [ 4].SNS . Philips Vs. SNS . Philips Vs. , SNS . , , [ 5].2010 8 100.

08 brand report oricom brand journal 21세기에 들어 산업사회가 기술 혁명, 정보화 혁명 등의 변화를 겪으면서 기업들은 새로운

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Transcription of 주목할 만한 SNS활용 마케팅 사례 - oricom.com

1 07 BRAND REPORTORICOM BRAND JOURNAL LA (Kogi BBQ) . , . Follower 6 , 200 [ 4].SNS . Philips Vs. SNS . Philips Vs. , SNS . , , [ 5].2010 8 100.

2 Following RT(ReTweet) 14,000 Follower . Follower Following , RT , Follower 5 1,000 Follwer [ 1]. ( ..) , , 20 Big Buzz . / TV [ 2]. SNS . 2006 (Naked Pizza) 2009 3 . Following.

3 4 Follower 5,000 , [ 3]. , SNS [ 1. ][ 2. ][ 3. Naked Pizza][ 4. ]08 BRAND REPORTORICOM BRAND JOURNAL21 , . , , . Brand Marketing . Citigroup Interbrand , SNS . BBQ . 4 BBQ 1,000 , . Coverage.

4 SNS . SNS .. Trend Wave , .. [ ] , 2010 , , [ 6].. SNS . SNS , [ 5. ] , , of Brand Manager[ 6. BBQ]


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