Our brand - Visit Brighton

1 Our brand Official brand guidelines for BrightonIntroductionWelcome to our cityWhat is a brand ? At VisitBrighton we think a brand is all the things that spring to mind when you hear the name of that brand . Our job is to promote Brighton to visitors. So we want them to think all the right things when they see the Brighton name, see a photo or read an ad. And that s what these guidelines are have worked with a lot of you to get your input on defining the Brighton brand for visitors. All of us have a vital role in promoting the Brighton brand to visitors.

2 Via the images we use, the words we write, and the things we say. These guidelines give an example of how it can be done. We hope you find them useful. VisitBrightonContentsWhat s inside?1 The Brighton brand2 Logos9 Typography11 Colour12 Tone of voice13 Words14 Photography17 Use the brandBrighton brand guidelines | The Brighton brand | 1 The Brighton brandOur brand explainedIn a sentence A creative city with a blend of modern culture and exotic architecture, sea and countryside, and a distinctive free-spirited atmosphere you won t find anywhere a couple of words Free-thinking city Who we areCreativeBrighton is an inspiring and forward thinking city in which the arts, business.

3 Culture and opportunity for learning is a cosmopolitan meeting place with international recognition and broad and personalityFree Brighton exudes a lively, free-spirited personality with an easy-going is a compact, dynamic and young city with passionate, imaginative and welcoming peopleBrighton brand guidelines | Logos | 2 Brighton logoThe Brighton logo can to be used by anyone promoting Brighton to audiences outside of the city. We use Brighton as opposed to Brighton and Hove because all our audience research has shown Brighton is the strong brand name for the city.

4 We suggest you use the logo to endorse your business and help promote the Brighton brand via your website, brochure, or Brighton logoThe Brighton logo has been designed specifically to represent Brighton as a free-thinking city. It successfully communicates who we are: Creative European Free EnergyDepending on the application, the Brighton logo can be used with or without the web address as shown exclusion area The logo exclusion zone is based on the measurement n (the height of the letter n on the logo) around the logo. This should be kept clear of any other sizeThe logo should never be used any smaller than the sizes shown preferred minimum size, where no space restrictions apply.

5 Is & Hove logoThe Brighton & Hove logo is an alternative for those wishing to use the official city exclusion area Logo exclusion area 30mmMinimum size30mm30mmMinimum sizeMinimum sizeBrighton brand guidelines | Logos | 3 Logo exclusion area Logo exclusion area VisitBrighton logoThe VisitBrighton logo has been designed for specific usage by VisitBrighton and its partner organisations. The VisitBrighton logoThe VisitBrighton logo has been designed specifically to represent Brighton as a free-thinking city. It successfully communicates who we are: Creative European Free EnergyDepending on the application, the VisitBrighton logo can be used with or without the web address as shown possible the logo should appear top right or bottom right of a piece of literature as shown in the exampleslater in this exclusion area The logo exclusion zone is based on the measurement n (the height of the letter n on the logo) around the logo.

6 This should be kept clear of any other sizeThe logo should never be used any smaller than the sizes shown preferred minimum size, where no space restrictions apply, is logo is an alternative for those wishing to use the VisitBrighton logo with the dot com sizeMinimum size40mmMinimum sizeBrighton brand guidelines | Logos | 4 Logo Correct usage1 Full colour logo for use on all applications that support full colour printing. This version should also be used for all web and interactive applications2 On certain occasions or where black is the only printing colour available a black version of the logo can be used on a white When printing is limited to one colour , our preferred usage is the white logo on a coloured background.

7 The logo should never print in any colour other than full colour , black or On a photographic background, use the white logo version always ensure that the logo is positioned where is it clear and brand guidelines | Logos | 5 Logo Correct usage1 Full colour logo for use on all applications that support full colour printing. This version should also be used for all web and interactive applications2 On certain occasions or where black is the only printing colour available a black version of the logo can be used on a white When printing is limited to one colour , our preferred usage is the white logo on a coloured background.

8 The logo should never print in any colour other than full colour , black or On a photographic background, use the white logo version always ensure that the logo is positioned where is it clear and brand guidelines | Logos | 6 Logo Incorrect usage1 Do not print the logo as a Do not place the logo in any shape, panel or Do not support the logo with any words (other than those shown in the specific usage section).4 Do not re-draw, stretch or change the shape of the Do not use a colour other than the ones Do not place the logo onto a background colour that makes logo illegible to Do not place the logo onto a Services1234567 Brighton brand guidelines | Logos | 7 Logo Incorrect usage1 Do not print the logo as a Do not place the logo in any shape, panel or Do not support the logo with any words (other than those shown in the specific usage section).

9 4 Do not re-draw, stretch or change the shape of the Do not use a colour other than the ones Do not place the logo onto a background colour that makes logo illegible to Do not place the logo onto a Services1234567 Brighton brand guidelines | Logos | 8 LogoSpecific usage40mmMinimum sizeConvention Bureau25mmMinimum sizeConvention BureauMinimum sizeAmbassador Programme40mmMinimum sizeAmbassador25mmMinimum sizeInformation Centre40mmMinimum sizeAmbassador40mm25mmMinimum sizeAmbassador Programme25mmMinimum sizeInformation Centre40mmMinimum sizePartner25mmMinimum sizePartnerBrighton brand guidelines | Typography | 9 TypographyHeadline typographyTo reflect our modern and friendly brand , we use Gill Sans Bold for all headline text, as shown in the examples later in this on printed documentsIt is very important that Gill Sans is used for all body text of printed items.

10 Never change any part of the typeface by condensing or expanding text. As a general rule avoid using special effects such as shadows and underlining. In all designed materials, make sure leading (the space between the lines in the paragraph) is always at least that of the typeface +2pts. Sub headings should be Gill Sans bold and can be used in magenta or one of the other colours from our palette. Body text should be Gill Sans. Gill Sans is a good example of a clear and legible typeface. In line with RNIB legibility guidelines, we recommend a minimum type size of 12pt in all documents.