Example: marketing

OUTCOME MAPPING

and in what ways can one establish a causal linkage between activities, outputs, outcomes, and impacts? Who gets credit for results? What kinds of evidence are credible? What's the unit of analysis? What role does stakeholder involvement play in all this? The territory of developmental change and evaluation is vast, complex, and ever-changing.

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  Analysis, Outcome, Mapping, Linkages, Outcome mapping

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