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Practical Lessons from Predicting Clicks on Ads at Facebook

retrieve candidate ads, which explicitly or implicitly are matched to the query. At Facebook, ads are not associated with a query, but instead specify demographic and interest targeting. As a consequence of this, the volume of ads that are eligible to be displayed when a user visits Facebook can be larger than for sponsored search.

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Transcription of Practical Lessons from Predicting Clicks on Ads at Facebook

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