Presents The color - Wella

1 Technical folderKolesTon PerfecTPresents T he colorTechnical folderKolesTon PerfecTPresents T he colorrich, sensUal and VolUPTUoUs colorFrom the first ever color cream in 1950 to our most advanced technology to reduce the risk of developing allergy: Koleston Perfect sets the standard for expertise and creativity in hair color . As winner of the Salon Star Award on 5 consecutive occasions, Koleston Perfect is the brand of choice of 100,000 salons worldwide. It is trusted every day for its predictable rich, sensual and voluptuous color results; and loved for its comprehensive portfolio of more than 160 shades that offer unlimited scope for colorists to direct the look of modern beauty for every client.

2 Koleston Perfect is The color . 2 The conTenT 05 Benefits06 how does it work?09 A unique color portfolio10 Pure Naturals12 rich Naturals 14 Vibrant reds16 Deep Browns 18 Special Blonde20 Special Mix 25 Allergy Alert Test26 Mixing Guidelines 28 Application 30 Personalized color Services 32 Consultation Tips34 The Truth about Ammoniarich, sensUal and VolUPTUoUs colorFrom the first ever color cream in 1950 to our most advanced technology to reduce the risk of developing allergy: Koleston Perfect sets the standard for expertise and creativity in hair color . As winner of the Salon Star Award on 5 consecutive occasions, Koleston Perfect is the brand of choice of 100,000 salons worldwide.

3 It is trusted every day for its predictable rich, sensual and voluptuous color results; and loved for its comprehensive portfolio of more than 160 shades that offer unlimited scope for colorists to direct the look of modern beauty for every client. Koleston Perfect is The color . 3 4 BenefiTs01 Triluxiv Technology02 Superb color balance03 long lasting color - up to 15 % on Koleston Perfect Vibrant reds04 reliable color results o5 The most expressive colors with a wide selection of exciting shadeso6 rich and vibrant Koleston Perfect color brilliance 07 Simple 1 : 1 mixing ratio08 Up 100 % grey coverage, up to 5 levels of lift09 All color service application techniques10 Climazon friendly (shorter development time with heat) 5 6how does iT worK?

4 SPecial Blonde wITh 33 % More CoNDITIoNING AGeNTS* for amazingly genTle high lifT Blonde acTion 1: Contains 33 % more lipids vs. regular Koleston Perfect shades . lipids will deposit onto the porous parts of the hair and balance the hair structure from roots to ends, so that the color pigments are distributed evenly into the core of the 2: hDC (high density color ) molecules in combination with welloxon Perfect (h DC activator) enables intense rich and vibrant color 3: hDC links to the light reflecting shields of the cuticle of the hair, for color brilliance and healthy shine.*vs other Koleston Perfect shadesKolesTon PerfecT shades 7acTion 1: lipids deposit onto the porous parts of the hair and balance the hair structure from roots to ends, so that the color pigments are distributed evenly into the core of the 2: hDC (high density color ) molecules in combination with welloxon Perfect (hDC activator) enables intense rich and vibrant color 3.

5 HDC links to the light reflecting shields of the cuticle of the hair, for color brilliance and healthy BranT redsa U niqUe color PorTfolio that exPands hairdressers creaTiViTyTone nUmBering sysTem /1 Ash (blue/green) /2 Matt (green) /3 Gold (yellow) /4 red (warm) /5 Mahogany (red/violet) /6 Violet (cool) /7 Brown (red, yellow, blue) /8 Pearl (blue) /9 Cendre (blue/violet)shade nUmBering sysTem1 Depth of color2 Major tone of color3 Minor tone of color4/71231 91011/10/9/8/7/6/5/4/3/2/X/X/0XX/08/7/6/ 5/4/11/010/011/09/08/07/ 06/05/04/03/02/010/009/008/007/ 0 06/005/004/003/00 9/018/017/ 0110/039/038/037/ 036/0310/049/048/048/077/ 0 76/075/074/0799/088/07 7/ 066/055/044/033/022/0/00/01/03/04/07/7/4 /1/3 PUre naTUrals11 NATUrAl S hAD eS F ro M silKy, glossy BlacK To radianT BlondeAuthentic, brilliant and pure Pure Natural shades providing perfect grey/white coverage and reliable results /0 (not shown)

6 , /01, /03, /04, naTUralsFor a naTUral and soPhisTicaTed looKDelicate, elegant and refined Fashionable, harmonious shades with warm and cool accents. /1, /11, /16, /17, /2, /3, /37, /38 (combination tone not shown), /8, /96. 12/3/17/37/11/1/2/8/36/1611/10/9/8/7/6/5 /4/3/2//1/11/1611/110/19/18/17/16/15/19/ 1199/18/117/117 7/166/110/169/169/177/178/27/ 26/211/310/39/38/388/37/ 37 7/ 36/35/37/ 375/37/17/2/3/37/38/810/389/388/387/ 3 810/89/81311/10/9/8/7/6/5/4/3/2//34/4/41 /43X X /438/347/ 3 46/348/47/46/45/44/48/417/416/415/418/43 7/4 36/4388/437 7/4 3Vi BranT redsP5 For loNG-l ASTING AND VIB rANT eND -reSU lTSexpresive, striking and breathtaking Distinctive red spectrum from lustrous copper to intensive reds and deep violet shades .

7 Longer lasting P5 technology /34, /4, /41, /43, /44, /45, /46, /47, /5, /55, /56, /6, /65, /66. P5 shades can be identified by the P5-logo and the double number before stroke. 14/66/6/65/56/5/55/46/45/44/4/43/47/34/4 1X X /44/45/467 7/4 466/4455/4444/448/457/456/458/465/46X X /46/47 & /5XX/55XX/56 & /6/66XX/65XX/667 7/4 666/4655/467/476/55/566/5555/5544/5533/5 566/564/644/65/664/6655/6544/6555/6644/6 633/66154/7111/10/9/8/7/6/5/4/3/2//7/71/ 72/73/ 74/779/78/77/ 76/766/75/78/717/ 716/715/714/719/738/737/ 7 36/735/738/ 746/ 747/ 755/754/757/ 7 76/775/774/77 17deeP BrownsMy ST er IoUS , sensUal and eleganTThe brilliant brunette family with iridescent warm and cool shades .

8 Rich and seductive like chocolate/7, /71, /73, /74, /75, Th 33 % More CoNDITIoNING AGeNTS* for amazingly genTle high lifT B londeBeautiful, radiant and clear An alluring spectrum of blonde shades with unique warm and cool tones for unsurpassed high lift and smoothness. Triluxive Plus technology with 33 % more conditioning ingredients for the ultimate gentle lightening. lightening up to 5 shade levels /0 (not shown), /07, /1, /11, /16, /17, /22, /3, /61, /7, /81, /89, /96.*vs other Koleston Perfect shades sPecial Blonde/07 diluted versus /718/7/17/11/1/22/3/81/89/61/96/1612//11 2/1/11/16/17/212/12/12//312/3/712/7/38/8 12/96/9612/012/03/61/0/0312/1112/1612/17 12/2212/8112/8912/6119sPecial miXBr IG hT, long lasTing color exceptional, creative and personalized Unlimited color possibilities and special effects limits are made to be exceeded.

9 Use pure to intensify strands or sections of hair. Add to Koleston Perfect to create stunning individual color results. color intense technology creates bright and durable color results /11, /22, /28, /33, /43, /45, /65, /66, /81, Pale yellowPale yellowyelloworange/yelloworangeredish/or angeredish/BrownBrownBlacK9/6/8/7/2/3/4/ 5/lighTening cUrVeexposure of underlying pigments during the coloring processcomPlemenTary coloropposite colors neutralize each hair color leVelUnderstanding the lightening curve will help you to choose complementary colors to work with or neutralize exposed underlying pigments in the hair during coloring. To neutralize exposed underlying pigments, red/orange or yellow, choose the complimentary color that is opposite on the color alerT T esT After your professional consultation you may need to carry out an Allergy Alert Test before proceeding with a color the color uncovered for 45 minutes.

10 Then rinse the area with lukewarm water and pat dry with a clean the client to either come back to the salon after 48 hours or call you to inform you of the 5 grams color (extract shade to be used if unknown) with 5 grams the color in to 1 cm2 directly below the crook of the reCoMMeND ThAT A SKIN AllerGy T eST IS DoNe 48 hoUrS B eFore raTiomiXing raTio1:1miXing gUidelines1:226miXing PUre naTUrals, rich naTUrals, ViBranT reds, deeP B rowns+1 partKoleston PerfectmiX 1 : 1 For example: 60 ml Koleston Perfect + 60 ml welloxon Perfect6 % welloxon Perfect 20 Vol. Darker/tone on tone/ 1 tone lighter9 % welloxon Perfect 30 Vol. For 2 tones lighter12 % welloxon Perfect 40 Vol.