SHADES EQ EQUALIZING CONDITIONING COLOR GLOSS

1 All rights reserved. 2019 TONES ilver/BlueGreen/YellowBlueBlue/VioletBlu e/VioletBlue/VioletBlue/GreenBlue/Violet Red/VioletGoldGold/VioletGold/MauveYello wYellow/YellowYellow/OrangeOrangeOrange/ RedRed/OrangeRedOrange/OrangeCopper/RedR edRed/RedRed/VioletViolet/RoseVioletViol et VioletLEVEL OF DEPOSITTITANIUMGREENNATURALBLUEVIOLET BLUENATURAL ASHPEARLM atteNATURALNEUTRALBROWNBLONDENATURAL WARMGOLD IRIDESCENTGOLD BEIGEGOLDGOLD GOLDWARM GOLDCOPPERAUBURN/ AUBURN ACCENTCOPPER BROWNRED BROWNCOPPER COPPERCOPPER REDREDRED REDRED VIOLETVIOLET ROSEVIOLETVIOLET VIOLETBLACK TO GRAY BACKGROUND COLORBROWN TO TAN BACKGROUND COLORNO BACKGROUND COLOR10 ULTRA PALE BLONDE07, 08, 09 and 010 SHADES have the least amount of pigment to provide the lightest levels of deposit. LIGHT SHADES010 NDelicate Natural010 VVLavender Ice9 VERY LIGHT BLONDE09 TChrome09 BSterling09 NAMist09 POpal Glow09 MSand Dunes09 NCaf au Lait09 NBIrish Cr me09 NWCream Soda09 GIHamptons09 GBButter Cream09 GVanilla Cr me09 AAPapaya09 RBBlush09 VRoRos 09 VPlatinum Ice8 LIGHT BLONDE08 TSilver08 GNIvy08 VBViolet Frost08 NAVolcanic08 NMojave08 GISt.

2 Barths08 GGGold Dip08 WGGolden Apricot08 CCayenne08 CRSunrise08 VRo Rose Quartz08 VIridescent Quartz7 MEDIUM BLONDE07 TSteel07 VBViolet Star07 NAPewter07 PMother of Pearl07 MDriftwood07 NMirage07 NBChestnut07 NWMilk Tea07 GBButterscotch07 GSaffron07 CCurry07 CBSpicestone07 CCUrban Fever07 RRFlame07 VCrushed Amethyst6 DARK BLONDE04, 05 and 06 SHADES are described as medium in their level of SHADES06 TIron06 GNMoss06 VBViolet Lagoon06 NAGranite06 NMoroccan Sand06 NBBrandy06 GITenerife06 GBToffee06 GSt. Tropez06 GGMidas Touch06 WGMango06 AABonfire06 CBAmber Glaze06 RBCherry Cola06 CRSunset06 RRocket Fire06 RRBlaze06 VRoMauve Rose5 LIGHT BROWN05 NASmoke05 NWalnut05 NWMacchiato05 GCaramel05 CChili05 CBBrownstone05 RBManzanita05 CCElectric Shock05 RVSangria05 VCosmic Violet4 MEDIUM BROWN04 NAStorm Cloud04 MSmoked Cedar04 NChicory04 NBMaple04 WGSun Tea04 CBClove04 RVCabernet04 VRo Violet Rose3 DARK BROWN01 and 03 SHADES contain the greatest amount of pigment and deepest SHADES03 NEspresso03 NBMocha Java03 NWCocoa Bean03 GCinnamon03 ATerra Cotta03 RBMahogany03 RRoxy Red03 RVMerlot03 VOrchid2 FPO02 MMidnight Ash1 BLACK01B OnyxPastels have different end results depending on hair s starting level.

3 For optimal results, use on the following levels or above:Silver green & Pink: Level 9+Peach: Level 8+Aqua Blue: Level 7+ COLOR Kickers are vibrant, high-purity SHADES with no added brown or background. These are excellent additives to enhance other SHADES EQ GLOSS adds more shine and can be used alone or to dilute the intensity of any Crystal Clear Pastel Silver green Pastel Aqua Blue Pastel Peach Pastel Pink Yellow Kicker Orange Kicker Red Kicker Violet KickerShade contains R5 red dyeLEVELDESCRIPTIONUNDERTONECORRECTIVE 10 Ultra Pale BlondePale Ye llowViolet9 Very Light BlondeYellowViolet8 Light BlondeYellow/OrangeBlue/Violet7 Medium BlondeOrangeBlue6 Dark BlondeRed/OrangeBlue/Green5 Light BrownRedGreen4 Medium BrownRed/VioletYellow/Green3 Dark BrownViolet2 Darkest BrownBlue/Violet1 BlackBlueTRADITIONAL LEVEL SYSTEM ( SHADES EQ)FOR RESISTANT HAIR OR MORE VIBRANT RESULTS: Process 15 minutes with plastic cap under a pre-heated warm dryer.

4 Remove cap and cool for 5 RESISTANT GRAY: Process 15 minutes with plastic cap under a pre-heated warm dryer. Remove cap and cool for 5 minutes at room LIGHTER COLOR DEPOSIT OR POROUS HAIR: 20 minutes at room temperature with a diluted formula. When less COLOR deposit is desired, use SHADES EQ GLOSS 000 Crystal Clear in your formula. When lighter COLOR deposit is desired, use 09 or 010 level SHADES . MIXING RATIO COLOR : DEVELOPERDEVELOPERLEVELS OF LIFTUSAGEMINUTESSPECIAL INSTRUCTIONSMix 1:1 SHADES EQ GLOSS Processing Solution or Processing Solution for Precision Application NoneGloss, refresh, correct20 Use only with SHADES EQ GLOSS Processing Solution or Processing Solution for Precision ApplicationMIXING & PROCESSINGSHADES EQEQUALIZING CONDITIONING COLOR GLOSSFPONEW!All rights reserved. 2019 TONES ilver/BlueGreen/YellowBlueBlue/VioletBlu e/VioletBlue/VioletBlue/GreenBlue/Violet Red/VioletGoldGold/VioletGold/MauveYello wYellow/YellowYellow/OrangeOrangeOrange/ RedRed/OrangeRedOrange/OrangeCopper/RedR edRed/RedRed/VioletViolet/RoseVioletViol et VioletLEVEL OF DEPOSITTITANIUMGREENNATURALBLUEVIOLET BLUENATURAL ASHPEARLM AT T ENATURALNEUTRALBROWNBLONDENATURAL WARMGOLD IRIDESCENTGOLD BEIGEGOLDGOLD GOLDWARM GOLDCOPPERAUBURN/ AUBURN ACCENTCOPPER BROWNRED BROWNCOPPER COPPERCOPPER REDREDRED REDRED VIOLETVIOLET ROSEVIOLETVIOLET VIOLETBLACK TO GRAY BACKGROUND COLORBROWN TO TAN BACKGROUND COLORNO BACKGROUND COLOR10 ULTRA PALE BLONDE07, 08, 09 and 010 SHADES have the least amount of pigment to provide the lightest levels of deposit.

5 LIGHT SHADES010 NDelicate Natural010 VVLavender Ice9 VERY LIGHT BLONDE09 TChrome09 BSterling09 NAMist09 POpal Glow09 MSand Dunes09 NCaf au Lait09 NBIrish Cr me09 NWCream Soda09 GIHamptons09 GBButter Cream09 GVanilla Cr me09 AAPapaya09 RBBlush09 VRoRos 09 VPlatinum Ice8 LIGHT BLONDE08 TSilver08 GNIvy08 VBViolet Frost08 NAVolcanic08 NMojave08 GISt. Barths08 GGGold Dip08 WGGolden Apricot08 CCayenne08 CRSunrise08 VRo Rose Quartz08 VIridescent Quartz7 MEDIUM BLONDE07 TSteel07 VBViolet Star07 NAPewter07 PMother of Pearl07 MDriftwood07 NMirage07 NBChestnut07 NWMilk Tea07 GBButterscotch07 GSaffron07 CCurry07 CBSpicestone07 CCUrban Fever07 RRFlame07 VCrushed Amethyst6 DARK BLONDE04, 05 and 06 SHADES are described as medium in their level of SHADES06 TIron06 GNMoss06 VBViolet Lagoon06 NAGranite06 NMoroccan Sand06 NBBrandy06 GITenerife06 GBToffee06 GSt. Tropez06 GGMidas Touch06 WGMango06 AABonfire06 CBAmber Glaze06 RBCherry Cola06 CRSunset06 RRocket Fire06 RRBlaze06 VRoMauve Rose5 LIGHT BROWN05 NASmoke05 NWalnut05 NWMacchiato05 GCaramel05 CChili05 CBBrownstone05 RBManzanita05 CCElectric Shock05 RVSangria05 VCosmic Violet4 MEDIUM BROWN04 NAStorm Cloud04 MSmoked Cedar04 NChicory04 NBMaple04 WGSun Tea04 CBClove04 RVCabernet04 VRo Violet Rose3 DARK BROWN01 and 03 SHADES contain the greatest amount of pigment and deepest SHADES03 NEspresso03 NBMocha Java03 NWCocoa Bean03 GCinnamon03 ATerra Cotta03 RBMahogany03 RRoxy Red03 RVMerlot03 VOrchid2 DARKEST BROWN02 MMidnight Ash1 BLACK01B OnyxPastels have different end results depending on hair s starting level.

6 For optimal results, use on the following levels or above:Silver green & Pink: Level 9+Peach: Level 8+Aqua Blue: Level 7+ COLOR Kickers are vibrant, high-purity SHADES with no added brown or background. These are excellent additives to enhance other SHADES EQ GLOSS adds more shine and can be used alone or to dilute the intensity of any Crystal Clear Pastel Silver green Pastel Aqua Blue Pastel Peach Pastel Pink Yellow Kicker Orange Kicker Red Kicker Violet KickerShade contains R5 red dyeLEVELDESCRIPTIONUNDERTONECORRECTIVE 10 Ultra Pale BlondePale Ye llowViolet9 Very Light BlondeYellowViolet8 Light BlondeYellow/OrangeBlue/Violet7 Medium BlondeOrangeBlue6 Dark BlondeRed/OrangeBlue/Green5 Light BrownRedGreen4 Medium BrownRed/VioletYellow/Green3 Dark BrownViolet2 Darkest BrownBlue/Violet1 BlackBlueTRADITIONAL LEVEL SYSTEM ( SHADES EQ)FOR RESISTANT HAIR OR MORE VIBRANT RESULTS: Process 15 minutes with plastic cap under a pre-heated warm dryer.

7 Remove cap and cool for 5 minutes at room temperature. FOR RESISTANT GRAY: Process 15 minutes with plastic cap under a pre-heated warm dryer. Remove cap and cool for 5 minutes at room LIGHTER COLOR DEPOSIT OR POROUS HAIR: 20 minutes at room temperature with a diluted formula. When less COLOR deposit is desired, use SHADES EQ GLOSS 000 Crystal Clear in your formula. When lighter COLOR deposit is desired, use 09 or 010 level SHADES . MIXING RATIO COLOR : DEVELOPERDEVELOPERLEVELS OF LIFTUSAGEMINUTESSPECIAL INSTRUCTIONSMix 1:1 SHADES EQ GLOSS Processing Solution or Processing Solution for Precision Application NoneGloss, refresh, correct20 Use only with SHADES EQ GLOSS Processing Solution or Processing Solution for Precision ApplicationMIXING & PROCESSINGSHADES EQEQUALIZING CONDITIONING COLOR GLOSSNEW! SHADES EQEQUALIZING CONDITIONING COLOR GLOSSFEATURES & BENEFITST here s no limit to what you can do with SHADES EQ GLOSS !

8 Voted the #1 Stylist Choice* Demi-Permanent Haircolor in the US for 10+ years, SHADES EQ GLOSS provides healthy-looking, shiny results with incredible CONDITIONING , so you can GLOSS , refresh and correct with pHEnsures outstanding condition and shineLONG-LASTING COLORANTSC reate vibrant haircolor that fades on toneNO-LIFT FORMULA AMMONIA-FREE FOR A PLEASANT SMELLWon t lighten hair s natural pigment; helps prevent swelling and cuticle damageBLENDED WITH WHEAT AMINO ACIDS Our formula helps lock-in moisture and protect condition of hairBLENDED WITH SILICONEOur formula helps to improve shine and wet combabilityFAST, EASY SERVICE20 minute processing time* Stylist Choice Award Winner2001 2012, 2017 SERVICESUse SHADES EQ GLOSS alone, intermix or try it in techniques with other Redken haircolors. Our long-lasting, demi-permanent haircolor has so many service options! GLOSS Enhance, enrich, change, match, tone down or intensify natural or COLOR -treated hair Tone pre-lightened or highlighted hair Blend or COLOR gray, without lifting the hair s natural pigmentREFRESH Refresh and renew faded mid-shaft and ends (Zones 2 and 3), while processing permanent COLOR at the regrowth Restore COLOR to highlights Add COLOR immediately following a Redken texture service, to restore any COLOR loss that may have occurredCORRECT Fill over-lightened hair before a tintback service Correct uneven, brassy or overly vibrant tones Lowlight hair when more depth is desiredLOG-ON TO REDKEN EDUCATION ON DEMAND FOR AN EASY STEP-BY-STEP VIDEO!

9 FORMULATION GUIDELINES1. Determine your client s natural hair COLOR level using the SHADES EQ GLOSS Neutral Brown/Blonde (NB) family swatches found in the swatch book. Remember to consider percentage of gray, hair texture, condition, and hair Determine the target COLOR desired by your Select the SHADES EQ GLOSS shade to enhance, balance or cool to achieve the target & TIPSHAIRCOLOR APPLICATION BEST PRACTICES1. Pre-treat the hair with Redken PreArt and Hair Cleansing Cream. Follow with Extreme CAT or Redken Chemistry as needed. Dry Apply COLOR generously to Zone 1 (the scalp area) using fine " diagonal Use the opposite diagonal to cross-check your application to ensure proper Use a timer to ensure accurate timing. Do not over or under process.