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Principles of Marketing - University of the People

Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Chapter 11 Chapter 12 Chapter 13 Chapter 14 Chapter 15 Chapter 16 Brief Contents About the Authors ... Marketing Channel Strategies Channel Dynamics Marketing Channels versus Supply Chains Discussion Questions and Activities Endnotes Using Supply Chains to Create Value for Customers

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  Chapter, Strategies, Marketing, 5 chapter chapter

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