Transcription of Recommended Books - supersalestraining.com
1 Copyright 2014 Dave Yoho Associates. All Rights Reserved. Recommended Books Nothing has had a more profound impact on the sales career of Dave Yoho and all of the senior trainers that you will hear during the series than the powerful literature they have read. As such we have included a list of Books Recommended by Dave Yoho Associates. This is by no means a comprehensive list, and some of these Books are more famous than others, but each one directly impacted their lives either from a sales perspective or through personal growth. All of these Books can be found directly on Amazon and many are available in a digital format. Dave Yoho; Have A Great Year Every Year Dr. John Diamond; Behavioral Kinesiology Dr. Robert Cialdini; Influence: The Psychology of Persuasion Martin Seligman; Learned Optimism Og Mandino; The Greatest Salesman in the World and The Choice Dr.
2 Norman Vincent Peale; The Power of Positive Thinking and Enthusiasm Makes the Difference Brian Tracy; The Psychology of Selling and Maximum Achievement Zig Ziglar; Secrets of Closing the Sale and Better than Good Napoleon Hill; Think and Grow Rich Jim Collins; Good to Great Russell H. Conwell; Acres of Diamonds Seth Godin; Permission Marketing Michael A. Aun; It s the Customer Stupid!: 34 Wake-up Calls to Help You Stay Client-Focused Richard Bandler; Persuasion Engineering Copyright 2014 Dave Yoho Associates. All Rights Reserved. Ray Pelletier; Permission to Win Bernie S. Siegel; Love, Medicine, and Miracles Wayne W. Dyer; Your Erroneous Zones M. Scott Peck, ; The Road Less Traveled Henri Saint-Laurent; Handbook of Sales Humor for All Situations John McAndrew; Direct Selling Robert B.
3 Miller and Stephen E. Heiman; The New Strategic Selling Chad Hymas; Doing What Must Be Done Jeff Thull; mastering the complex Sale Stephen Covey; The 7 Habits of Highly Effective People Willie Jolley; An Attitude of Excellence Herb True; Humor Power: How to Get it, Give it, and Gain Ken Blanchard; The One Minute Manager Atul Gawande; The Checklist Manifesto: How to Get Things Right Eric Berne, ; Games People Play Spin Selling; Neil Rackham Frank Bettger; How I Raised Myseld from Failure to Success in Selling Richard Fenton; Go for No! Jerry Teplitz, ; Switched-On Selling: Balance Your Brain for Sales Success New York Times; Dictionary of Misunderstood, Misused, & Mispronounced Words Copyright 2014 Dave Yoho Associates.
4 All Rights Reserved. Donald Moine; Unlimited Selling Power Spencer Johnson; Who Moved My Cheese? W. Mitchell; The Man Who Would Not Be Defeated Alex F. Osborn; Applied Imagination: Principles and Procedures of Creative Problem-Solving Daniel Kahneman; Thinking Fast and Slow Michael C. Anthony; Body Language Secrets: How to Read Minds by Reading Bodies Are there any great sales Books that we left out? Email us at to share your favorites.
