Example: tourism industry

Research in marketing strategy

6 In line with this, the marketing literature broadly indicates that a firm’s marketing efforts impact its marketplace and economic performance through the formulation and implementation of specific patterns of resource deployments designed to achieve marketing objectives in a target market (e.g., Katsikeas et al. 2016; Morgan 2012).

Tags:

  Research, Objectives, Formulation

Information

Domain:

Source:

Link to this page:

Please notify us if you found a problem with this document:

Other abuse

Advertisement

Related search queries