Strategic Business Leader - Association of Chartered ...

1 Strategic Professional Essentials ExaminationTime allowed:4 hours including reading, planning and reflective timeThis question paper is an integrated case study with one sectioncontaining a total of 100 marks and ALL Tasks must be Tasks contain Professional Skills marks which are included in themarks shown aboveDo NOT open this question paper until instructed by the must NOT write in your answer booklet until instructed by question paper must not be removed from the examination SBLS trategic BusinessLeaderSpecimen 1 ExaminationValid from September 2018 Exam SessionThe Association ofChartered CertifiedAccountantsStrategic Business Leader

2 Specimen Paper 1 You are Hoi Lui, a management consultant leading a small team which has been commissioned to prepare a consultancyreport for the Data Communications Services (DCS) Company directors to help them plan for the next three years. DCS Company has two product areas. The largest area is the manufacture of data communications components which itmainly sells to original equipment manufacturers (OEM). The other smaller and less developed area is based on supplyand support contracts for specialist IT management network systems, mainly to domestic medium-sized enterprises.

3 Youare a qualified accountant and your colleagues are Danny Leman, a company researcher, and Freddie Lithium who is apart-qualified finance professional. You and your team have collected and analysed the following information about DCS Company to help you prepare the consultancy report. Exhibit 1: A report on DCS Company s organisational overview, the external environment and the Business modelsourced and prepared by Danny Leman, your colleague Exhibit 2: A transcript from interview which was held between you and Java Peraya, the CEO of DCS Company. Exhibit 3: Summary of financial and Business performance of DCS Company extracted from the Integrated Report(2012 2015) presented to you by the finance director of DCS Company Exhibit 4: The October board report, a recent board meeting notes which include Strategic choices facing DCS Company presented to you by the marketing manager of DCS Company Exhibit 5: An evaluation of alternative future strategies being considered by the DCS Company board, prepared andpresented to you by your colleague, Freddie Lithium Exhibit 6.

4 Minutes from the focus group meeting you held with middle management of DCS CompanyFollowing your findings you are now starting to prepare the consultancy report and associated tasks for DCS case requirements are included in the tasks shown below:1 (a) From the information you have collated, draft a section of the consultancy report for the directors of DCS Company to include the following:(i) An analysis of the industry and market which DCS Company is competing in, using an appropriatemodel.(15 marks)(ii) An evaluation of the overall performance of DCS Company between 2012 and 2015 from an integratedreporting perspective.

5 (12 marks)Professional Skills marks are available for demonstrating evaluation skills relating to DCS Company senvironment and performance.(4 marks)(b)You are now reviewing the transcript of the interview you held with Java Peraya, the CEO of DCS Company andyou identify some key weaknesses relating to the governance of DCS Company which you want to include in theconsultancy :Explain the key weaknesses of the current governance structure of DCS Company since it became a publiclimited company, recommending how they should be addressed.(12 marks)Professional Skills marks are available for demonstrating scepticism skills in identifying key weaknesses fromthe information given.

6 (2 marks)2(c)Under the Strategy and resource allocationheading in the October board report, the possibility of DCS Companysupplying and supporting such technologies as cloud computing and big data analytics is referred to. Toaccompany the consultancy report a presentation is needed about the exploitation of such new :Prepare information for two presentation slides to be presented to the DCS Company board, includingrelevant bullet points and supporting notes, highlighting the key benefits and identifying the mainopportunities presented by big data analytics to DCS Company and its customers.

7 (6 marks)Professional Skills marks are available for demonstrating communication skills in highlighting the key pointsto include in the slides and for clear supporting notes.(2 marks)(d)You have noted from information you have gathered that DCS Company has an increasing carbon footprint, whichit estimates in total, but is failing to control adequately. As part of the consultancy report you are consideringrecommending to DCS Company that it commissions a specialist environment and sustainability consultancycompany to assess these issues at DCS :Draft a concise section of the consultancy report which constructs the case for commissioning anenvironmental and sustainability audit of DCS Company, from both a financial and environmentalperspective, suggesting ways in which the consultants might assist DCS Company managers to become moresustainable in the management of the DCS Company carbon footprint.

8 (5 marks)Professional Skills marks are available for demonstrating commercial acumen in identifying how DCS Companycould benefit from the findings of the audit.(2 marks)(60 marks)2In the October board report, the executive directors refer to a number of factors affecting DCS Company and the needto choose one of two alternative Strategic options. You now need to do the following:Required:(a) Draft a section of the report to identify and briefly discuss THREE main risks which DCS Company currentlyfaces and plot them on a heat map, recommending appropriate strategies to manage those risks using anappropriate risk management framework.

9 (6 marks)Professional Skills marks are available for demonstrating commercial acumen in identifying and locating therisks appropriately.(2 marks)(b)You are reviewing the spreadsheet prepared by your colleague Freddie Lithium which evaluates the strategicchoices facing DCS Company in the next three years, to ensure its validity in supporting your recommendationin the consultancy :(i) Critically evaluate the contents of the spreadsheet including any assumption made by the DCS Companyboard.(5 marks)Professional Skills marks are available for demonstrating scepticism skills in analysing the spreadsheetand any supporting assumptions.

10 (2 marks)(ii) Prepare some key recommendations for the consultancy report, using appropriate supporting evidenceto advise which of the two strategies, re-focus or re-align, DCS Company should implement.(5 marks)Professional Skills marks are available for demonstrating commercial acumen skills in justifying therecommendations.(2 marks)(22 marks)3[ have highlighted from your interview with Java Peraya and from your notes from the middle management focusgroup meeting, that there are some key stakeholder management and engagement issues at DCS are now preparing working notes, with relevant visual aids, which will form a key part of your presentation of theoverall consultancy.]