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1 THE UNITED REPUBLIC OF TANZANIA MINISTRY OF NATURAL RESOURCES AND TOURISM final SUMMARY UPDATE APRIL 2002 TOURISM MASTER PLAN STRATEGY & ACTIONS THE UNITED REPUBLIC OF TANZANIA MINISTRY OF NATURAL RESOURCES AND TOURISM final SUMMARY UPDATE APRIL 2002 40 Northumberland Ave. Dun Laoghaire, Co. Dublin Ireland Tel: 284 4760 Fax: 284 4775 International Prefix: +353 1 e-mail: TOURISM MASTER PLAN STRATEGY & ACTIONS Integrated Tourism Master Plan for Tanzania April 2002 Summary and action Plan Update final Report _____ INTEGRATED TOURISM MASTER PLAN FOR TANZANIA UPDATE OF EXECUTIVE SUMMARY This report was prepared with financial assistance from the Commission of the European Union under the Institutional Strengthening for the Tourism Sector in Tanzania Technical Assistance Programme.

2 The views expressed herein are those of the Consultants and do not necessarily represent any official opinion of the Commission or of the Administration. CHL Consulting Group Integrated Tourism Master Plan for Tanzania April 2002 Summary and action Plan Update final Report _____ ACKNOWLEDGEMENTS The Consultants wish to acknowledge the support given by Mr. Philemon Luhanjo, Permanent Secretary, Ministry of Natural Resources & Tourism, Mr. Saleh Pamba, Director of Tourism, and the senior staff of the Tourism Division, Ms.

3 M. Mmari, Mr. D. Kasunga, Mr. A. Nzuki and Ms. A. Mziray, Principal of the Hotel & Tourism Training Institute, as well as Mr. Peter Mwenguo, the Managing Director of the Tanzania Tourist Board, and Mr. L. Melamari, Director-General TANAPA, in the preparation of this updated Summary of the Master Plan. The Delegation of the Commission of the European Union was especially supportive, both the Head of Delegation, Ambassador William Hanna and the First Secretary, Ms. Ria Ketting, making themselves readily available at all times to discuss matters as they arose during the course of the Project.

4 We would also like to thank the many government officials and representatives of the travel trade in Tanzania whom we approached for information and views related to this assignment. In particular, we would like to acknowledge the contributions of the Tourism Confederation of Tanzania (TCT), and the Tanzania Association of Tour Operators (TATO), whose cooperation and inputs were essential to ensuring that the private sector s viewpoints were adequately represented. The contributions of the Dutch, French and Irish embassies were especially helpful in the analysis of development issues not just from a donor agency viewpoint, but also from a global perspective.

5 April 2002 Integrated Tourism Master Plan for Tanzania April 2002 Summary and action Plan Update final Report _____ TABLE OF CONTENTS Page No. 1. 2. SHAPING THE PART I: TOURISM TO TANZANIA TODAY 3. TOURISM S ECONOMIC 4. STRUCTURE OF TOURISM 5. CHARACTERISTICS OF TOURISM DEMAND TO 6. TANZANIA S PERFORMANCE IN THE MARKET PART II: TANZANIA S TOURISM PRODUCT STRENGTHS AND WEAKNESSES 7. TOURISTIC ATTRACTIONS, ACCESS AND Touristic Attractions and Motivations for Holiday Competitive Strengths of the Tanzanian Tourism Constraints to Development Product 8.

6 SERVICE STANDARDS, TRAINING NEEDS AND Profile of Service Integrated Tourism Master Plan for Tanzania April 2002 Summary and action Plan Update final Report _____ Training Tourism Training 9. ENABLING Institutional Legal Environment for Enterprise PART III: DEVELOPMENT POLICY AND STRATEGIC GUIDELINES 10. DEVELOPMENT POLICY GUIDELINES ..38 Future Character of Tanzania Potential for Product Tourism Development Product 11. DEVELOPMENT OF TOURIST CIRCUITS ..47 Identification of Tourist Northern Southern Coastal/Beach 12.

7 MARKET PRODUCT POTENTIAL AND GROWTH PROJECTIONS ..56 European United States Regional Domestic Market Product Tourism Growth 13. MASTER PLAN Strategic STRATEGY Integrated Tourism Master Plan for Tanzania April 2002 Summary and action Plan Update final Report _____ PART IV: action PLAN 14. action Improving Knowledge and Know-How ..72 Attracting Capital Enhancing and Expanding the Tourism Improving Service Improving Access Transport and Improving Creating Greater Market Strengthening Institutions and Economic 15.

8 action PLAN IMPLEMENTATION ..89 Policy Tourism Plan Responsibility for Tourism Plan 92 Plan Costs and Priority action Programme, 16. Foreign Tour Operators Assessment of Tanzania s Development Progress since 1996 on Tourism Plan Integrated Tourism Master Plan for Tanzania STRATEGY and action Plan Update final Report April 2002 11. INTRODUCTION The Integrated Tourism Master Plan comprises three volumes. Volume I contains the summary of findings and recommendations for action . Volume II evaluates the tourism resource base and considers the major policy issues.

9 Volume III assesses the market potential and elaborates the detail of the Master Plan, including a schedule for implementation. Prepared in 1996 the Master Plan was intended to cover the period 1996-2005. Implementation was set out in a series of action programmes which were to be undertaken in phases during the plan period. The Master Plan has been accepted by Government. The report was widely circulated among ministries, stakeholders in the tourism industry, donor agencies and potential investors. Since publication in 1996, individual components of the Plan have been or are being implemented.

10 There has been significant new investment in accommodation, restaurants, and other facilities of international standard; a revised National Tourism Policy was published in 1999; institutional reorganisation has taken place, in particular the setting up of the Tourism Confederation of Tanzania to represent the interests of the private sector; considerable emphasis has been given to development planning and conservation; valuable groundwork has been undertaken in the field of human resources development and training; visitor facilitation has been improved and a national tourism website has been established.