THE BEVERAGE ALCOHOL MANUAL (BAM)

1 TTB P (04/2007) VOLUME 2 Department of the Treasury ALCOHOL & Tobacco Tax & Trade Bureau THE BEVERAGE ALCOHOL MANUAL (BAM) A Practical Guide Basic Mandatory Labeling Information For DISTILLED SPIRITS Vol 2 1 04/2007 GOVERNING LAWS AND REGULATIONSLAWIMPLEMENTINGREGULATIONREGU LATIONTITLEF ederal AlcoholAdministration Act(FAA Act)27 USC 201 et CFR Part 5 Labeling and Advertisingof Distilled SpiritsAlcoholic BeverageLabeling Act of 1988(ABLA)27 USC 213 et CFR Part 16 Alcoholic BEVERAGE HealthWarning Statement27 CFR Part 19 Distilled Spirits Plants27 CFR Part 250 Liquors and Articles from Puerto Rico and the VirginIslands27 CFR Part 251 Importation of DistilledSpirits, Wine, and BeerInternal Revenue Code(IRC)26 USC Chapter 5127 CFR Part 252 Exportation of LiquorsVol 2 i 04/2007 TABLE OF CONTENTS PageGOVERNING LAWS AND 1, MANDATORY LABEL INFORMATION1.

2 Brand Class And Type ALCOHOL Name And Country Of Net Presence Of Coloring Treatment With FD&C Yellow #5 Saccharin Sulfite Commodity Statements Of State Of Heath Warning 2, TYPE SIZE AND LEGIBILITY REQUIREMENTSType 3, TYPE SIZE AND LEGIBILITY REQUIREMENTS FORHEALTH WARNING STATEMENTType 4, CLASS AND TYPE DESIGNATIONG eneral And Type And Types Blend Of Straight Bourbon Whiskies Or BlendedStraight Bourbon Blend Of Straight Corn Whiskies Or BlendedStraight Corn Blend Of Straight Malt Whiskies Or BlendedStraight Malt Blend Of Straight Rye Malt Whiskies Or BlendedStraight Rye Malt 2 ii 04/2007 PageA Blend Of Straight Rye Whiskies Or BlendedStraight Rye Blend Of Straight Wheat Whiskies Or BlendedStraight Wheat Blend Of Straight Whiskies Or BlendedStraight Applejack Or Applejack - A Bourbon Whisky Or Bourbon Whisky A Canadian Whisky Or Canadian Whisky A Corn Whisky Or Corn Whisky A Irish Whisky Or Irish Whisky A Light Whisky

3 Or Light Whisky A Malt Whisky Or Malt Whisky A Rye Malt Whisky Or Rye Malt Whisky A Rye Whisky Or Rye Whisky A Scotch Whisky Or Scotch Whisky - A Wheat Whisky Or Wheat Whisky A Whisky Or Whisky A 2 iii 04/2007 PageCorn me De Spirits Fruit Distilled 2 iv 04/2007 PagePineapple And And And And Malt Gin Bourbon Corn Malt Rye Malt Rye Wheat 2 v 04/2007 PageVodka Mint Distilled From Bourbon Distilled From Malt Distilled From Rye Malt Distilled From Rye Distilled From Wheat 5, NAME AND ADDRESSP rincipal Place Of 6, STANDARDS OF 7, COLORING/FLAVORING/BLENDING Coloring/Flavoring/Blending 8, STATEMENTS OF AGED efinition Of 9, CONTAINERSG eneral Or Distinctive 2 1-1 04/2007 CHAPTER 1 MANDATORY LABEL INFORMATION 1.

4 BRAND NAME GENERAL FEATURESnUsually, the most prominent piece of information on the labelnName under which a distilled spirits or line of distilled spirits is marketedNOTE: If the distilled spirits is not sold under a brand name, the name of thedistiller, bottler, importer, etc., [shown on the front of the container] becomesthe brand name MISLEADING BRAND NAMEA name that describes the age, origin, identity or other characteristics of thedistilled spirits is prohibited UNLESS the name, whether standing alone or incombination with other printed or graphic material:nnAccurately describes the distilled spirits ANDnnConveys no erroneous impression about the distilled spiritsORnnIs qualified with the word BRAND TYPE SIZET here are no established type size requirements for BRAND NAME LEGIBILITYnnMust be readily legiblennMust appear on a contrasting background PLACEMENTMust appear on the FRONT of the containerVol 2 1-2 04/2007 2.

5 CLASS AND TYPE DESIGNATION DEFINITIONThe specific identity of the distilled spirits SEE ALSO CHAPTER 4, CLASS AND TYPE DESIGNATION TYPE SIZEnnMinimum 2 mm for containers larger than 200 mlnnMinimum 1 mm for containers of 200 ml or less LEGIBILITYnnMust generally appear parallel to the base of the containernnMust be readily legiblennMust appear on a contrasting backgroundnnMust appear separate and apart from any other descriptive or explanatoryinformation PLACEMENTMust appear on the FRONT of the container 3. ALCOHOL CONTENT REQUIREDnnAlcohol content must be stated in % ALCOHOL by volume, , % ALCOHOL (ALC) BY VOLUME (VOL) nnFor products containing solid material, the ALCOHOL content must be stated as BOTTLED AT % ALCOHOL (ALC) BY VOLUME (VOL). ( Rock andRye is an example of a product containing solid material.)

6 It contains rockcandy or sugar syrup and often fruit)Vol 2 1-3 04/2007 OPTIONALA lcohol content may be expressed in degrees proof in addition to the requiredalcohol by volume statement. If the proof is shown it must appear at leastonce on the FRONT of the container with the ALCOHOL by volume statementAND:nnBe set off by parentheses, brackets, dots or otherwise distinguished fromthe ALCOHOL by volume statementnnMay not be more prominent than the ALCOHOL by volume statement TOLERANCESThe labeled ALCOHOL content must accurately reflect the actual ALCOHOL contentof the product. Losses occurring during bottling will not affect the labeledalcohol content provided the loss does not ALCOHOL by volume for spirits containing solids in excess of 600 mgper 100 ALCOHOL by volume for spirits bottled in 50 ml and 100 ml ALCOHOL by volume for all other spirits TYPE SIZEnnMinimum 2 mm for containers larger than 200 mlnnMinimum 1 mm for containers of 200 ml or less LEGIBILITYnnMust generally appear parallel to the base of the containernnMust be readily legiblennMust appear on a contrasting backgroundnnMust appear separate and apart from any other descriptive or explanatoryinformation PLACEMENTMust appear on the FRONT of the containerVol 2 1-4 04/2007 4.

7 NAME AND ADDRESS REQUIREDnnFor domestic distilled spiritsThe name(s) and address(es) of the: Bottler or Packer or FillerAND/OR Distiller or Blender or Maker or Preparer or Manufacturer or Producermust appear on the label preceded by an appropriate explanatory phrasesuch as BOTTLED BY, DISTILLED BY, DISTILLED AND BOTTLEDBY, imported distilled spirits For spirits bottled, packed or filled prior to importationThe name and address of the importer must appear on the label precededby an appropriate explanatory phrase such as IMPORTED BY, SOLEAGENT or SOLE U. S. AGENT For spirits bottled, packed or filled after importationThe name and address of the importer and/or bottler, packer or filler mustappear on the label preceded by an appropriate explanatory phrase suchas BOTTLED BY, IMPORTED AND BOTTLED BY, IMPORTED BYAND BOTTLED FOR or IMPORTED BY _____ AND BOTTLEDBY _____ NOTE.

8 When spirits are bottled in the , it must be indicated by therequired preceding explanatory phrase, , IMPORTED BY ABCIMPORTS AND BOTTLED BY XYZ SPIRITS COMPANY Vol 2 1-5 04/2007 DEFINITIONSnnNameThe company or corporate name or trade name identical to that shown onthe basic permitnnAddress For domestic distilled spirits The city and state where bottling, packing, filling and/or productionoperations occurredNOTE: The address must be identical to that shown on the basicpermitOR The city and state of the bottler s, packer s, filler s, distiller s, etc.,principal place of business (see PRINCIPAL PLACE OF BUSINESS section of CHAPTER 5, NAME AND ADDRESS)NOTE: The principal place of business address must be identical tothat shown on the basic permit For importer distilled spiritsThe city and state of the importer s principle place of business (seePRINCIPAL PLACE OF BUSINESS section of CHAPTER 5, NAME ANDADDRESS)NOTE.

9 The principal place of business address must be identical to thatshown on the basic permit SEE ALSO CHAPTER 5, NAME AND ADDRESS TYPE SIZEnnMinimum 2 mm for containers larger than 200 mlnnMinimum 1 mm for containers of 200 ml or lessVol 2 1-6 04/2007 LEGIBILITYnnMust generally appear parallel to the base of the containernnMust be readily legiblennMust appear on a contrasting backgroundnnMust appear separate and apart from any other descriptive or explanatoryinformation PLACEMENTMay appear on the FRONT, BACK or SIDE of the container 5. COUNTRY OF ORIGIN APPLICATIONR equired for all imported spirits whether bottled, packed or filled prior to orafter importation FORMATnn PRODUCT/PRODUCE OF _____ (Fill in blank with name of country in which spirits were produced)nn PRODUCED IN/PRODUCED AND BOTTLED IN _____ (Fill in blank with name of country in which spirits were produced/producedand bottled)nn PRODUCED BY/PRODUCED AND BOTTLED BY _____ (Fill in blank with name of producer/producer and bottler and address[country or city and country] in which spirits were produced/produced andbottled)nn _____ BRANDY (Fill in blank with name of country in which brandy was produced)

10 , ,name of country with class and type designation TYPE SIZEnnMinimum 2 mm for containers larger than 200 mlnnMinimum 1 mm for containers of 200 ml or lessVol 2 1-7 04/2007 LEGIBILITYnnMust generally appear parallel to the base of the containernnMust be readily legiblennMust appear on a contrasting backgroundnnMust appear separate and apart from any other descriptive or explanatoryinformation PLACEMENTMay appear on the FRONT, BACK or SIDE of the container 6. NET CONTENTS REQUIREDD istilled spirits must be bottled, packed or filled in a metric standard of fill SEE ALSO CHAPTER 6, STANDARDS OF FILL TYPE SIZEnnMinimum 2 mm for containers larger than 200 mlnnMinimum 1 mm for containers of 200 ml or less LEGIBILITYnnMust generally appear parallel to the base of the containernnMust be readily legiblennMust appear on a contrasting backgroundnnMust appear separate and apart from any other descriptive or explanatoryinformation PLACEMENTnnNet contents may be blown or branded into the bottle in lieu of or in additionto stating net contents on the label EXCEPT THAT if the net contents arenot shown on the label of foreign bottled distilled spirits, a sample of thecontainer must be submitted with the application for certificate of labelapproval (COLA)