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THE EFFECT OF SOCIAL MEDIA ON HOTEL INDUSTRY …

hotel industry.Hotels mostly used YouTube to display advertisements that show the company’s distinctiveness as well as introduce the company’s product and services to guests (Chan & Guillet, 2011). Many hotels used Flickr to show photos of the hotels interior. About 24% of hotels reply to customer reviews on Trip Advisor and 75% of

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  Media, Customer, Industry, Hotel, Media on hotel industry

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