Example: stock market
The Theory of Planned Behavior - Center for People and ...
The theory of planned behavior is an extension of the theory of rea- soned action (Ajzen & Fishbein, 1980; Fishbein & Ajzen, 1975) made necessary by the original model’s limitations in dealing with behaviors over which people have incomplete volitional control. Figure 1 depicts the theory in the form of a structural diagram. ...
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