The Wall STreeT Journal STudenT Guide

1 The Wall STreeT Journal STudenT Guide Spring 2008. MONEY & INVESTING M O N E Y & I N V E S T I N G MONEY & INVESTING M O N E Y & I N V E. MARKETPLACE M A R K E T P L A C E MARKETPLACE M A R K E T P L A C E MARKETPLACE M A R K E. REPORT P E R S O N A L J O U R N A L PERSONAL Journal J O U R N A L R E P O R T Journal . GUIDANCE W E E K E N D J O U R N A L WEEKEND Journal C A R E E R G U I D A N C E COM W S J . C O M W S J . C O M WALL STreeT Journal J O U R N A L - I N - E D U C. STreeT Journal Journal -IN-EDUCATION W A L L S T R E E T J O U R N A L MONEY & INVES. & INVESTING MONEY & INVESTING M O N E Y & I N V E S T I N G MARKETPLACE M A R. MARKETPLACE M A R K E T P L A C E MARKETPLACE M A R K E T P L A C E Journal REPORT P E R. PERSONAL Journal J O U R N A L R E P O R T Journal REPORT CAREER GUIDANCE W E E K E N. WEEKEND Journal C A R E E R G U I D A N C E W S J . C O M W S J . C O M. ALL STreeT Journal Journal -IN-EDUCATION WALL STreeT Journal Journal -IN-EDUCATION WALL STreeT Journal Journal -IN-EDUCATION WALL STreeT Journal Journal .

2 DUCATION WALL STreeT Journal Journal -IN-EDUCATION WALL STreeT Journal Journal -IN-EDUCATION WALL STreeT Journal Journal -IN-EDUCATION WALL STreeT JOU. OURNAL-IN-EDUCATION WALL STreeT Journal Journal -IN-EDUCATION WALL STreeT Journal Journal -IN-EDUCATION WALL STreeT Journal Journal -IN-EDUCATION WALL STR. OURNAL Journal -IN-EDUCATION WALL STreeT Journal Journal -IN-EDUCATION WALL STreeT Journal Journal -IN-EDUCATION WALL STreeT Journal Journal -IN-EDUCA. ALL STreeT Journal J O U R N A L - I N - E D U C AT I O N WALL STreeT Journal Journal -IN-EDUCATION W A L L S T R E E T J O U R N A L Journal -IN-EDUCATION WALL STreeT Journal J O U R N A L. Welcome to The WALL STreeT Journal Keep the World at Your Fingertips D U C AT I O N WALL STreeT Journal Journal -IN-EDUCATION W A L L S T R E E T J O U R N A L Journal -IN-E WALL STreeT Journal J O U R N A L - I N - E D U C AT I O N WALL STreeT Journal JOURNA. DUCATION W A L L S T R E E T J O U R N A L Journal -IN-EDUCATION WALL STreeT Journal J O U R N A L - I N - E D U C AT I O N WALL STreeT Journal Journal -IN-EDUCATION W A L L S T R E E T J O U R.

3 OURNAL-IN-EDUCATION WALL STreeT Journal J O U R N A L - I N - E D U C AT I O N WALL STreeT Journal Journal -IN-EDUCATION W A L L S T R E E T J O U R N A L Journal -IN-EDUCATION WALL STreeT JOU. O U R N A L - I N - E D U C AT I O N WALL STreeT Journal Journal -IN-EDUCATION W A L L S T R E E T J O U R N A L Journal -IN-EDUCATION WALL STreeT Journal J O U R N A L - I N - E D U C AT I O N WALL ST. OURNAL Journal -IN-EDUCATION W A L L S T R E E T J O U R N A L Journal -IN-EDUCATION WALL STreeT Journal J O U R N A L - I N - E D U C AT I O N WALL STreeT Journal Journal -IN-EDUCATION W. Within these pages you'll find a section-by-section Guide to The Wall STreeT Journal in print and online, Every day, The Wall STreeT Journal is packed with analysis and information that will benefit as well as content specific to your major. You'll discover how to connect up-to-the minute business you in your classes, your career and in your personal life. news and world events to your classes and your career.

4 Here are a few quick ways to get the most from The Journal : Table of Contents page Guide TO THE Journal > What's News Check out this column on the front page to quickly get up-to-speed on the day's biggest stories from around the world. The First Section 2. our n up for Marketplace 6 >S. ection Fronts Read the front page of each section of The Journal for in-depth Sig e n t We ekly analysis of the day's top events. Stud p Email! Money & Investing 10. Wrap-U. The Journal Report 14 >C. ompany Research Use the Index to Businesses in the Marketplace section and research tools on to help prepare for class projects and job interviews. 20. Personal Journal 15. on page Details Weekend Journal 16 >S. pecial Coverage Look for specific days' focused coverage on areas of personal interest, like Career Tuesdays and Technology Thursdays. Career Guidance 17. The Wall STreeT Journal Online 18 >P. ersonalization Customize My Online Journal on to easily track the companies and industries that interest you most.

5 USING THE Journal IN YOUR MAJOR. Accounting / Economics / Entrepreneurship 22 Plus, Personal Journal and Weekend Journal offer advice for your life outside of class by Finance / Information Technology / providing information on personal finance, arts, travel and more. International Business 23. Management / Marketing / Political Science 24. FREQUENTLY ASKED QUESTIONS 25. 1-800-975-8602 1. E FIRST SECTION T H E F I R S T S E C T I O N THE FIRST SECTION T H E F I R S T S E C T I O N THE FIRST SECTION T H E F I R S T S E C T I O N THE FIRST SECTION T H E F I R S. E C T I O N THE FIRST SECTION T H E F I R S T S E C T I O N THE FIRST SECTION T H E F I R S T S E C T I O N THE FIRST SECTION THE FIRST SECTION THE FIRST SECTION T H E. I R STTh Se E CF TiI rOsNt T H SE FeI RcS T tSiE CoT InO N T H E F I R S T S E C T I O N T H E F I R S T S E C T I O N T H E F I R S T S E C T I O N T H E F I R S T S E CGT I uO Ni TdHeE tF oI R ST Th eS E CJ To IuO rNnT aH E l F I R S.

6 1. The First Section The First Section Star t with the day's top stories Here you'll find the day's top stories, from business and the economy to the nation and the world, along with a wealth of opinion and commentary designed to provide perspective and provoke debate. 1 The lead stories 2 Our purpose is to give readers news they can't find anywhere else, so our front-page features always include Journal exclusives, as well as the leading business stories of the day. But The Journal doesn't just talk about what happened; our writers analyze the events to help you understand what it means. 2 What's News This is where business America starts its day. Even when you're pressed for time, you'll find everything you need to keep current on breaking news in these two essential columns. > Business and Finance provides the day's top corporate and economic developments. Presented in order of importance, each listing includes a referral to the complete story. > World-Wide is a concise digest of the latest news developments from around the globe.

7 3 The A-Hed . Life isn't all business and neither is The Journal . Ranging from the 3 silly to the serious, the A-Hed is that column in the middle with the crazy stories. It gives free rein to our reporters' curiosity, which is why you'll find stories here about attempts to save the bar where Springsteen started, expeditions to find long-vanished woodpeckers and cooking tips for road kill. 4 Inside This illustrated box guides you to stories of special interest in the day's paper and online, and quickly leads you right to the news you want the most. 4. 2 1-800-975-8602 3. E FIRST SECTION T H E F I R S T S E C T I O N THE FIRST SECTION T H E F I R S T S E C T I O N THE FIRST SECTION T H E F I R S T S E C T I O N THE FIRST SECTION T H E F I R S. E C T I O N THE FIRST SECTION T H E F I R S T S E C T I O N THE FIRST SECTION T H E F I R S T S E C T I O N THE FIRST SECTION THE FIRST SECTION THE FIRST SECTION T H E. I R STTh Se E CF TiI rOsNt T H SE FeI RcS T tSiE CoT InO N T H E F I R S T S E C T I O N T H E F I R S T S E C T I O N T H E F I R S T S E C T I O N T H E F I R S T S E CGT I uO Ni TdHeE GtFuoI iRdSTe Tht oeS ET CJh Teo IuOJ orNunrT aHn Eal Fl I R S.

8 Inside The First Section The First Section Look fo Electio r Our n2. ge Thro 008. Covera the Yea ughout r! Today's AGENDA Politics & Economics Look to this feature for the what, where and when of each day's expected developments, These pages focus on national and international politics and economics. Rotating columns including corporate earnings announcements, releases of key metrics, press conferences, such as The Outlook, Business, Capital and Washington Wire provide inside information hearings, and more. and scoops of facts throughout the week, while World Watch keeps readers informed about business and political developments around the world. The Economy Corporate Focus Here you'll read about the latest news of inflation, unemployment, Federal Reserve policy, Corporate Focus takes an in-depth look at crucial developments concerning the world's economic forecasts, and more all with informative graphs, useful graphics and summary major corporations. This section covers developments within companies and across complete boxes to clearly communicate key implications and opportunities.

9 Sectors, analyzing the impact of individuals and events. Leading the News OPINION. The day's top news stories (digested in What's News on the front page) are reported in On these pages you'll find the opinions of Journal writers and readers, featuring original depth, beginning on page A2 and continuing throughout the section. insights from our respected editorial board and letters from some of the most influential leaders in the world. In addition, high-profile, qualified contributors will share their insights on current events, presenting readers with original, informative perspectives. 4 1-800-975-8602 5. RKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE M A R K E T P L A C E MARKETPLACE M A R K E T P L A C E MARKETPLACE M A R K E T P L A C E. RKETPLACE MARKETPLACE MARKETPLACE M A R K E T P L A C E MARKETPLACE M A R K E T P L A C E MARKETPLACE M A R K E T P L A C E MARKETPLACE M A R K E T P L A C E MARKETPLAC. A RMK EaTrPkL eA Ct Ep l MaA RcK EeT P L A C E T H E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M AGR KuE TiP LdA CeE MGt uAoiRdKTe EhtT oeP LTAJhCeoEuJ oMr AunRrKanE TalPlL A C.

10 1. marketplace A n a l yz e th e c o rp o ra te b a ttl e g ro u n d A behind-the-scenes look at the marketing, management and technology issues and trends that are driving businesses today. Marketplace 1 The Top News Technology. Science. Media & Marketing. Careers. On the front page of Marketplace you'll find major news stories from all these disciplines, because 2 all of them are the section's regular beats. 2 The Rotating Column Usually it's a cardinal sin for Journal reporters to inject personal opinion into their news stories. But all that changes in these columns, which offer informed judgments from seasoned Journal writers. Monday: In The Lead discusses management as an art based upon relationships. Once a month, D j Vu uses today's business news as a springboard into history. Tuesday: Cubicle Culture explores the absurdities and idiosyncrasies of office life. The Journal 's classic self-help column, Managing Your Career . appears here once a month.