Example: tourism industry
Understanding Advertising Stereotypes
and brand-related effects are affected by consumer attitudes toward the stereotyped or non-stereotyped social category, and by the cultural context of the portrayal. The findings indicate that advertisers have much to gain from adapting a more mindful approach to the portrayals featured in advertising. ISBN 978-91-7731-070-9 Doctoral Dissertation
Tags:
Information
Domain:
Source:
Link to this page: