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1 Vol. 15 Issue 4 ~ April - May 2016. AUDIO VISUAL CONTROL COLLABORATION UNIFIED COMMS. MCI (P) 039/04/2016 PPS 1669/08/2013 (022992). TECH TALK COUNTRY ANALYSIS EXHIBITION REVIEW. The BlueRiver Revolution Malaysia ISE 2016. w w w . s y s t e m s i n t e g r a t i o n a s i a . c o m INSTALLATIONS. 70 Systems Integra on Asia April - May 2016. ISRAEL. Perion Network's New Facility Done crestron Technology Enhances User Experience, Increases Ef ciencies With crestron fi PROJECT FACTFILE. Project: Perion Network Location: Tel Aviv, Israel Owner: Perion Network Segment: Corporate/IT. Install Type: Multiple Conference Set-ups, Auditorium, Boardroom Project Management: Mario Meschiany Engineers Ltd.

2 Technology Consultant: TripleT Ltd. Systems Integrator: Barkai Benny Brookstein Ltd. Architects: Ram Goldberg Architects P erion Network Ltd. is one of Israel's largest Internet application developers. Providing independent developers the tools to promote, optimize and monetize the apps they developed, the Tel Aviv-based company has had over 150 million downloads of its own brands, including control, crestron lighting systems, DigitalMedia, AirMedia, crestron audio, Capture HD, and crestron Fusion scheduling. How it all started Perion employs about 350 personnel working at the two-story IncrediMail, Molto, PhotoJoy, SweetIM, and Smilebox. Yet, its building in an open space.

3 In light of the special characteristics main mission is to help other software developers earn money of the company, and the nature of work in it, the IT team, from the new applications they produce. as directed by the CEO of the company, searched for a The company has been so successful that they recently moved into a new 7,000-square meter headquarters- more than double the size of their old office. The Ram Goldberg Architects designed the spacious new facility which comprises a 40-room conference centre; collaboration rooms of various sizes; videoconferencing rooms; a state-of-the-art boardroom;. and an impressive auditorium where the company's employees can gather.

4 While whole facility, besides its appealing architectural design an ingenious use of wood, glass and metal features a very impressive audio-visual systems integration addressing a vast array of functions, the central aspect of all that is its end-to- end employment of crestron technology - including crestron INSTALLATIONS. Systems Integra on Asia April - May 2016 71. in collaboration with crestron and the customer. Ramat Gan, Israel-based Barkai Benny Brookstein Ltd. came in as systems integrator, while Mario Meschiany Engineers Ltd. was roped in for project management. Perion approached the project in a way that many global corporate organizations manage large scale projects.

5 They selected the solution and manufacturer, and then the integrator. This allowed us, as the manufacturer, to be involved much earlier in the project; we were able to confirm the needs of the customer and design a solution that would meet their requirements, explains Brookstein. According to him, the advantage they bring to the equation when they are involved so early in the process is very solution that allowed for simple and convenient management significant. Not only their team is knowledgeable of current of conference rooms, and all the AV equipment deployed technologies, it also knows what technologies are on its throughout the organization, without compromising the roadmap over the next year or more.

6 Corporate space design and aesthetics. We also have engineers working on what's coming next . When we first met with representatives technologies that haven't been announced, but those we of Perion, we outlined the main benefits know will make an impact on the way people live and work, . of a crestron solution. crestron provides Brookstein elaborates. When necessary, we involve our a complete, end-to-end solution, which engineering team in a project to test the feasibility of a solution includes all components of the system under or alternatively make a unique fit for client requirements. This a single manufacturer. For this reason, our way, we provide a comprehensive solution for demanding involvement and support extend throughout the project projects, often saving the customers' money.

7 Through completion, and afterwards for support, says Omer Brookstein, Technical Director and Business Development at The Install & Integration crestron Israel, who oversaw the project. At the heart of the project lies the advanced crestron 3-Series Control Systems (CP3) that manage the entire project meeting Our product portfolio, and the variety of our solutions today rooms, including as many as 30 small meeting rooms. Award- is so vast that it allows us to offer companies a solution that winning DigitalMedia Presentation Systems (DMPS-300-C) are is unmatched by others, he details. Our complete solution employed in the medium-sized conference rooms. Executive is scalable to accommodate small huddle rooms, medium meeting room and auditorium systems in tune with their collaboration rooms, and large boardrooms.

8 Scalability requirement are powered by DigitalMedia matrices with 4K and UHD support. All the rooms used cable boxes Project Challenge representing the crestron Connect It (TT-100) series or the The Perion project was very complex for several reasons. FlipTop series integrated with screen and Cable Retractors (FT- First, there were several systems that required full integration TS600). between them. Second, the time table to design systems and complete the installation was tight, requiring careful planning A TSS-752 touch screen adorns the outside of each room and a reliable solution, explains Nadav Kishony, Procurement displaying the availability of the room, as well as its schedule Manager at Perion who led the project together with the company's Vice-President-IT.

9 "At the beginning of process, we realized that the crestron solution was preferable to other solutions in almost every parameter, but the key parameter that eventually tipped the scales is the fact that crestron was the only company offering a holistic solution that met all our requirements, for all rooms, and all the multimedia systems across our company, he elaborates. From a purchasing perspective, dealing with one integrator and one manufacturer simplified the entire process, and ultimately, saved us money and resources.. Rishon LeZiyyon, Israel-based consulting firm TripleT was taken onboard to manage infrastructure and low voltage systems, INSTALLATIONS.

10 72 Systems Integra on Asia April - May 2016. Today, with crestron systems, the moment one connects the HDMI cable to his laptop, the screen lights up and the meeting starts. The impact on the efficiency of the meetings, and employee satisfaction is outstanding. In addition, we found many employees enjoy staff meetings in public sitting areas, and for their favour, we installed crestron AirMedia, enabling every employee to present directly from his laptop or tablet wirelessly.. -Nadav Kishony, Procurement Manager. for the next few days. crestron decorative speakers in-wall or meeting host can set the room and system up based on their pendant from the ceiling deliver audio to all the rooms, and needs in advance of the meeting.