Analytical assortment optimization

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October 2019Retail AnalyticsAnalytical assortment optimizationMaximizing assortment profitability at the push of a button. Cover image: FrankRamspott/Getty ImagesCopyright 2019 McKinsey & Company. All rights reserved. This publication is not intended to be used as the basis for trading in the shares of any company or for undertaking any other complex or significant financial transaction without consulting appropriate professional part of this publication may be copied or redistributed in any form without the prior written consent of McKinsey & of contentsExecutive summaryAssortment optimization s growing importance and power in overall retail performanceNavigating the assortment optimization cycleThe core.

Location-specific dynamics: Diversity is growing across each retailer’s stores, with increasing variation in size and format. Location factors, such as traffic connection and neighborhood sociodemographics, mean that not all SKUs and categories perform similarly across all stores. Assortment must therefore

  Name, Diversity