Competitive Advantage Achievement through …

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Journal of Competitiveness Competitive Advantage Achievement through innovation and KnowledgeUrbancov HanaAbstractIn today s highly Competitive environment the goal of each organisation is to defeat competition and win new customers. Individuals who are holders of knowledge represent a tool for the gen-eration of innovations. Thanks to their personal creativity, their knowledge, skills and abilities it is possible to generate new innovative ideas that will help organisations to achieve a Competitive Advantage . The aim of the article is to present the findings of a survey targeted at innovations and to identify knowledge as an important element in the process of innovations. Primary data were obtained through a questionnaire survey carried out in organisations in the Czech Repub-lic and evaluated using the tools of descriptive statistics and also the methods of comparison, induction, deduction and synthesis were applied.

Journal of Competitiveness Competitive Advantage Achievement through Innovation and Knowledge Urbancová Hana Abstract In today’s highly competitive environment the goal of each organisation is to defeat competition

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