Direct marketing code of practice Draft code for consultation

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Information Commissioner s Office Direct marketing code of practice Draft code for consultation Direct marketing code Contents Contents Foreword ........................................ ........................................ ..................2 About this Does the code apply to us? ........................................ ............................... 13 Planning your marketing : DP by 24 Generating leads and collecting contact details ........................................ .... 46 Profiling and data enrichment ........................................ ............................ 56 Sending Direct marketing messages.

How do we use this code? Direct marketing code About this code . About thiscode. At a glance . This is a statutory code of practice prepared under section 122 of the Data Protection Act 2018. It provides practical guidance for those conducting direct marketing or operating within the broader direct marketing ecosystem.

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